Stopped by here after wandering down Regent Street. So many levels of toys. Lego life sized Royals are the highlight. Staff blowing bubbles in everyone face on the escalators are annoying (i probably hadn't eaten lunch yet and was grumpy, I'm sure kids love it). Looks like a really fun place for kids, lots of interactive areas where you can... More

loved the milkshakes where we mixed our fave chocolate bars! milky way was pretty good and no one blinked an eye when my youngest threw a tantrum and promptly fell asleep for an hour. bought tons of stuff will be paying it off for age... busy area so not for the faint hearted well worth the visit if you have... More

This is the heaven for kids. My kids are 10 and 14 and they walked all 5 floor. I think we were there for 1 hour.

The Good: 6 floors if toys...for ALL ages Paddington Bears, Double Magic Pens, Glitter Tattoos/Body Art, Harry Potters Wand and cars that can race up the walls. The Bad: Steiff bears start at £30 The Ugly: Really Crowded on a Wednesday afternoon

Visited the store after some hours of shopping... together with plenty of others. It´s worth visting, but maybe it´s better in the morning (not so crowded). Nice to see that they have a café.

We had heard about this store, kids decided we had to see it for real. Very busy, crowded, hot....but very glad we went. Many toys were being shown off is hands-on displays, enticing the "kids" to buy. Visited on day for a look, then went back a few days later to buy some toys. Maybe the prices are up a... More

Everyone was very helpful (although some looked a little bored) but the store is massive and really well laid out. Lost a scarf in there and they were very quick to find it and return it to us. Really lovely shop

Listed as the biggest Toy Shop, we visited it on our shopping trip down Regent Street and up Oxford Street. I was amazed at the quantity and the good quality of children's toys on show at excellent prices. The staff were superb and participated well in displaying the toys, demonstrating some of the more extreme and interesting exhibits. This shop... More

Perhaps 2 senior citizens entering this shop may look a little strange,but,hey,we were met with young staff full of exhileration,eager to show you what Hamleys have to offer,five floors of loads of toys and staff there to assist you,2 young ladies with a new magic toy had my wife and I in kinks and bewildered in the demonstration.Needless to say... More