Overview : Avenida Paulista serves as a conduit for São Paulo's money and energy, art and culture. The 8-lane thoroughfare represents the ... more »
Avenida Paulista serves as a conduit for São Paulo's money and energy, art and culture. The 8-lane thoroughfare represents the ... more »drive and verve of the city, and many interesting cultural and artistic hubs have sprouted along its route and in nearby neighborhoods.
Start off at the striking Centro da Cultura Judaica (Jewish Cultural Center) before hopping on the subway to Avenida Paulista itself. Stroll along the busy avenue and take in the exhilarating atmosphere of South America's largest metropolis, then take an art break at the Museu de Arte de São Paulo, followed by a rest stop at lush Parque Trianon. Continue on to the Centro Cultural São Paulo with its many rotating exhibitions, then have a meal and maybe a night of karaoke in São Paulo's Japantown, Liberdade. less «
Many museums and cultural centers are closed on Mondays, so consider this fact when planning your schedule. Getting to each point... more » involves a combination of subway rides and walking, though once on Avenida Paulista, you can walk between each point until the CCSP, after which it is recommended to take the subway to Liberdade. The subway costs R$3 per ride.
If you are near a subway station, you can take the subway to Sumaré station, which is across the street from the Centro da Cultura Judaica. Otherwise, take a taxi cab to the center. less «
Built in the shape of a large Torah, São Paulo's Jewish Cultural Center is one of the largest in Latin America. Combined with the on-site Casa de Cultura de Israel (House of Israeli Culture), the center hosts art and photography exhibitions, religious and secular workshops, film retrospectives, concerts, and theatrical performances. Recent ... Moreexhibitions have included the visual art retrospective “Exile and Modernity: Space and the Foreigner in São Paulo.
Walk across Av. Dr. Arnaldo to Sumaré station and take the subway to Consolação for the next point, Avenida Paulista.
Rua Oscar Freire 2500
Phone: (11) 3065-4333Less
Exhilarating and often jammed with cars and pedestrians alike, Avenida Paulista is São Paulo's most iconic thoroughfare. Once lined with the mansions of coffee barons, this strip of glass and steel office blocks is one of the most expensive pieces of real estate in Latin America. It's also great for people-watching and understanding what... More makes Brazil's economic engine tick.
Along the route are several cultural points of interest, including the Instituto Cervantes (Spanish Cultural Institute, Av. Paulista 2439), with its free art exhibitions; the Conjunto Nacional (Av. Paulista 2073), with a stunning branch of bookstore Livraria Cultura and free photo and art installations at the CAIXA Cultural gallery; and Casa das Rosas (Av. Paulista 37), a space dedicated to literature and poetry in one of the only remaining mansions left on the street.
Walk down Av. Paulista to the next point, the Museu de Arte de São Paulo (MASP, pronounced MASS-pee).
Vary. It is relatively safe to walk down the section of Av. Paulista between Consolação and Trianon-Masp subway stations at night, but always be street smart.
Elevated over a concrete platform used for concerts and a weekly crafts fair, the Museu de Arte de São Paulo (São Paulo Art Museum, abbreviated MASP) is itself a work of art; the building is an imposing Modernist box suspended under two bright red concrete supports. Featuring classical European names such as Gauguin, Goya and... More Gainsborough, the museum also holds one of the largest collections of Brazilian and other Latin American artists on the continent.
Walk across Av. Paulista to get to the next point, Parque Trianon.
Ticket office closes at 5:30pm
Thursday open until 8pm (ticket office closes at 7:30pm)
General admission - R$15
Students (with ID) - R$7
Children 10 and under, Adults over 60 - free
Tuesdays - free for everyone
Av. Paulista 1578
Phone: (11) 3251-5644Less
A spot of verdant green in the middle of the city, Parque Trianon (full name: Parque Tenente Siqueira Campos) is one of the last remaining bits of original Atlantic coastal forest in São Paulo. As such, the two-block preserve hosts native species of flora and fauna, including tropical birds and a few bats. Interesting animal-inspired... More sculptures can be found throughout the park, as well as a chalet-style rest area. At Christmas time, the park comes aglow with enchanting lights and every weekend, a bohemian crafts market sets up shop at the park's main entrance along Avenida Paulista.
To get to the next point of interest, the Centro Cultural São Paulo (CCSP), either enter the subway at Trianon-Masp, or continue walking down Av. Paulista, taking in the sights and sounds (and maybe grab a bite at Prainha Paulista), until you arrive at Brigadeiro station, then take the subway to Vergeiro station and the CCSP.
Rua Peixoto Gomide 949 (main entrance on Av. Paulista)
Phone: (11) 3289-2160Less
For a taste of how harried Paulistanos unwind over a meal or a drink, stop by Prainha Paulista and have your fill of traditional meat and fish dishes with rice and beans, pizza and pasta, assorted golden-fried goodies, hot and cold sandwiches, and ice cold beer on tap. The name of the place translates to Little Paulista Beach and captures a bit of... More the upbeat atmosphere at this popular restaurant and bar. It gets packed during lunchtime and after work, and the service can sometimes be brusque, but it's the most authentic eatery on Avenida Paulista.
Main dishes from R$20
Alameda Joaquim Eugênio de Lima 557 (corner of Av. Paulista)
Phone: (11) 3284-6345Less
Featuring an ongoing series of film, dance and theater performances, photography and visual art exhibitions, concerts, and a rooftop garden with a panoramic skyline view, the Centro Cultural São Paulo is one of the city's hidden gems. The building itself perches on a steep hill overlooking one of the city's main expressways, and easy access... More from two subway stations makes CCSP a major cultural hub.
Take the subway from Vergeiro station to the next point, Liberdade.
Rua Vergeiro 1000
Phone: (11) 3397-4002Less
Known as São Paulo's Japantown, the Liberdade neighborhood offers an amazing fusion of sights, sounds, and flavors. On weekends, there's a fun street market with various food and curios. You can find excellent sushi, but make sure to ask for recommendations before you go. Wander around the boisterous side streets or into one of the many... More vertical shopping arcades, and don't forget to try a delicious and refreshing "melona" Popsicle, ubiquitous among the area's food stalls. At night, take to the microphone in English, Portuguese, or Japanese at one of Liberdade's many karaoke bars.
Vary. Street market - Saturdays 9am-6pm, Sundays 10am-7pm
Praça da Liberdade