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Pia Schratzenstaller
presse@tripadvisor.com

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Friendlier travel advice now on Web
The Boston Globe
June 14, 2010

 

Why rely on strangers for travel tips when you can ask your friends? That’s the premise behind a new feature from the Newton-based travel review site TripAdvisor that allows people to ask for recommendations from Facebook friends who have already been there, done that.

Trip Friends, which is expected to launch today, prompts users looking up reviews of Barcelona, for instance, to log in to Facebook via the TripAdvisor site. Pictures of Facebook friends who grew up in, live in, or have been to Barcelona will pop up on the screen. In addition to accessing publicly available Facebook profile information, Trip Friends incorporates Cities I’ve Visited, a popular TripAdvisor application that lets people share their travel destinations with Facebook friends.