Whilst the hotel is located in Shinjuku's red light district, it is also surrounded by numerous bars and restaurants, and is a reasonable ten minute walk from the main station. On arrival, we chose to take a taxi to the hotel (only a short 5 - 7 minute ride) and on departure, with a little more confidence about our route-finding, we walked with our suitcases. During our stay we ate at four different restaurants all within a few minutes' walk of the hotel, and all were good quality and reasonably-priced. The 24 hour supermarket is very convenient. The hotel itself is a haven of peace, with friendly & helpful staff (reasonable English) and clean, well-appointed rooms. We had two 'superior' rooms on the top (tenth) floor with great views of the city. We would certainly stay in the same hotel again.

The hotel is located right behind the Shinjuku's "Kabukicho" red-light district. The area is considered rather messy & complicated, with many bars & clubs, and of course more drunken people. And the hotel is located in the 'Love Hotel' area where you will see rooms available for 'hourly rental. The location is not great because it's rather 'hidden' from the main streets.
However, it also gives you good access to the JR or metro stations (be prepared with a 10-15 min walk), restaurants and department stores. And a 24 hour supermarket is located right across the corner of the hotel... with good selection of all sorts of Japanese wines & sake. The hotel building was renovated not long ago (maybe 3 years?) and so it's quite new. Internet access is free of charge in all rooms. And similar to most business hotels in Japan, the rooms are fairly small - but comfy and very reasonably priced.

This was the firts Hotel where I stayed during my stay in Japan.
It was amazing to feel that I was in such a vibrant neighborhood.
Great located, near the JR to go to the airport, to anywhere in the city.
Restaurants, clubs, stores, convenient stores, markets, supermarkets, Shopping malls, everything is just there!
The street is quite but it is where you want to be.
It has to be said though, that around are lots of bars for men, which could be quite intimidating for families or women. I did not mind about it and I did not feel agressed or unsafe or whatsoever.
The room was quite small but had everything you may want. Clean, with a traditional japanese bathroom, nice amenities. Perfect!
If I go back to Tokyo (Which I want to do soon), I would go back here. It was just so convenient!

My husband and I stayed here in March 2011, a few days after the earthquake. The hotel wasn't busy (we saw only 2 other guests in 5 days) The staff were very reassuring about the situation in Tokyo (the nuclear situation!), and allowed us to use the internet free to keep in touch with family back home. The rooms were very nice, the wet room great, and the breakfast arrived every morning within a few minutes of our calling for it. (Not always to our taste, but different and interesting!) Every night there were 3 or 4 aftershocks...the staff were unconcerned...we were pretty scared! Its in a great area of Tokyo...and I wouldnt hesitate to stay there again.