First time in Tel Aviv this is a really good location - in the middle of the beaches - not quite on the beach front - but a short walk and comfortable walking distance to the old town and jaffa as well as many resturants. The rooms - and bathroom in particular was really small.

The hotel is very close to Tel Aviv seashore, and to a walking distance from Yafo. The place is rated as 3 star, and this is the true. The Lobby is very small, the rooms are small too. The service is quite poor and so the breakfast and the service in the restaurant. A positive point is tht the WiFi avcess in the lobby is free. If you can reserve the room by your travel agent and not by Internet Booking company. In this case often it's impossible to find who was responsible for a bad service in case!

It reminded me of a South Beach hotel. Reasonable amenities, semi-luxury accomodations but miniscule rooms. I have to believe that it actually is a similar situation--- prime real estate in a city. Yes, my luggage was a little too close and exposed for my liking, but all and I have no real complaints.

Additionally, we had a gathering up on the roof to watch the sunset. It provided an amazing vantage point to see the lights of the city and the waves crashing on the beach.

I spent several weeks there for a business trip. The rooms are quite small. But you are a 5 minute walk from the beautiful beach. It is on a side street so it is very quiet at night.

Rates are reasonable and the staff are helpful. It is a good deal if you don't want luxury and don't mind small rooms.

It does have parking (limited #) which is very necessary in this area if you have a car.