We had originaly wanted to book a hotel in Myeongdong but due to the year-end peak season, we had to settle for Best Western. It turned out that we made an excellent choice! The hotel is just a few steps away from Euljiro 4 station (exit 10) and the underground links all the way to Euljiro 1 station (where Lotte Shopping Center is) by foot in 15 minutes. The underground not only provides respite from the cold during winter, it is also a great way to explore the city. A big plus is the airport shuttle which stops right at the doorstep.

We had a room on the 19th floor overlooking the city. Room is modern and clean and comes with internet access. While the room comes with all the basic amenities such as skin lotion, shampoo, etc, the hotel does not seem too generous with other essentials. We had two bottles of complimentary mineral water provided on the first day but not the subsequent days. Toothbrush and toothpaste are available at a cost.

Service at the concierge was excellent. The staff was able to give good recommendations on local cuisine and helped us with bookings for a ski trip. Would defintiely stay here again!

Very modern with a great bar and restaurant. The rooms are very clean.and nice. The service is solid.
The location seemed good, right on the metro although I don't know Seoul well enough to comment on it relative to other areas.
I would stay her again for sure.

After waiting over an hour and a half past the scheduled check-in time I was granted a room with two twin sized beds complete with stained bedding. I thought I was back in my college dorm.The room came with an undersized television, a poorly functioning heating system and a wall with mold (maybe it's just water damage). I was kind enough to (unintentionally) remove the remnants of double-sided tape from the entryway using my socks.
The best thing this hotel has going for it is location. Easy walking distance to a large number of interesting places to eat and shop. But it does not make up for the complete disappointment I felt as i walked in. This is a beautiful, safe, and friendly city that offers lots of competitively priced hotels that have their act together.Take your time and find one.

The hotel is very well located, not far from the center and with many metro station close to it. The staff is very friendly and some can quite a good English. The rooms are big, very clean and nice. Recommended.