I was here for 4 nights. The room , the restaurant and, in general, the hotel was clean and nice. The food was good and the staff helpful. Plovdiv is a nice town, with a lot of trees, a roman theatre and a lot of restaurants and shops.

If you have a choice to see a really cute city do it without staying in this hotel. You enter a nice lobby just to go into a trap. Rooms are dusty, smelling of smoke, mold in 2 of the 4 rooms we have been in. Not 3 stars even in Bulgarian standard.
In addition we had stolen property from one of the rooms, when confronting the staff, we were introduced to the hotel manager who, like her hotel, was a member of Bulgaria in the 70's - no English, no hand-shake, no introduction, talking only through a translator and not willing to support - If you want a taste of old Soviet Bulgaria meet the staff of Novotel Plovdiv.
The hotel does NOT support families, not even one room (or connecting rooms) can accommodate 2 parents and 2 kids, NO SAFE. No whiled beds can be brought in. We chose it because of the swimming pool - it was closed for renovation in pick summer season.
We traveled all over Bulgaria (you can read other reviews from this trip), chose hotels via tripadvisor and recommendation - this was by far not a place to stay in. If you must stay in this hotel - take good care of your goods and avoid the manger. As long as she is still in control, the hotel will remain in Soviet Bulgaria of the 70's - and not the positive part of it.

If you have a choice, don't stay here. The location is good, the lobby very fancy, but the rooms are awful. Bright orange shaggy bed coverings and upholstered stools in the rooms - maybe from the '70's? Very uncomfortable beds that kept moving to the side every time I got up. Maybe they were on wheels, but i don't see why. The bathroom was the most ridiculous I have ever seen. NO shower curtain at all, so of course the entire bathroom got soaked when we showered, and the sink faucet was almost coming out of the sink.
I don't know if this is the only air conditioned 5 star hotel in Plovdiv, but I won't be going back there.

This hotel was well located to explore the old town, we were only there for one night and I did not choose the hotel. You do not have a hugh choice of hotels in Plovdiv and if you have stayed in a Novotel you will understand when I say it is a typical Novotel. Most things were fine, my only complaint with our room would be the hair dryer, it is one of the stuck on the wall with not a lot of room to move and not a lot of power.
The foyer was very nice and breakfast quite good and all the staff I came into contact with were very good.