I am only going to comment on the unprofessional service provided by The North. Communication was slow during the booking process, and they did not answer my specific questions about the room and my stay in Chiang Rai. Initially, they didn't reply to texts or e-mails. However, the night before my departure, they did finally confirm my booking and my airport pick-up in an e-mail. The price and the location were right, so off I went.

When I got to the airport, no one was waiting for me. I called the mobile number, but it was switched off. Then I called the landline. I was asked for my name half a dozen times by two different people, asked if I had a booking. I patiently gave my confirmation number, and finally, unhelpfully and unsympathetically, was told to get a cab. Of course it would have been easy enough to do so, but did I really want to give these people my business?

Other hotels did have shuttles waiting for their guests, and it was easy enough to take one of those and check in elsewhere. In a town full of pleasant, affordable guesthouses and hotels, there is no reason to settle for poor hospitality.

The rooms are clean and basic, and since we were only in there to sleep, quite well suited to our needs. There was some initial confusion because we were a large group; staff seemed to think that we had booked several large rooms to share and led us (carrying all our luggage) all the way to the top floor. I didn't get a chance to have a proper look around, but I don't think there was air-conditioning up there. We spent a bit of time going up and down the stairs until we found our twin-share rooms. I liked the charming decor in the lobby where breakfast (cereal and toast is free, additional menu items can be ordered) was served in the morning.

The rooms are okay, a little small and basic, but fairly clean. I stayed for 2 nights, but the room was not services in between
The wifi works downstairs, but I could not get it to work on the "2nd" floor.
The staff are nice when you can actually find them, but they are mostly absent. I tried phoning all three numbers on their website to make a reservation and in the end just turned up. I also sent them an email and received a reply after I had checked in.
The location is excellent however, and the price (at 450 a night) was very good too.
So long as you value location and price above service quality, then this is a good option.

What we English call 'shabby chic'. Clean & comfortable, and if you get a room at the back it's also quiet despite being so close to the wonderful night bazaar. Charming terrace for just my room & one other. A few minutes walk away from the bus station and even closer to the flower market and the meat/fish market.
Free use of the computers & internet access and an acceptable breakfast.
I would stay there again.