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TRIPADVISOR PRIVACY POLICY

TripAdvisor is an online service that provides recommendations for hotels, resorts, inns, vacations, travel packages, travel guides, flights, vacation rentals, and lots more. Our Web site is part of the TripAdvisor® Media Group, which is owned and operated by TripAdvisor LLC. More details about TripAdvisor can be found below under “How you can contact us.” We understand that providing information online involves a great deal of trust on your part. We take this trust very seriously, and make it a high priority to ensure the security and confidentiality of the personal information you provide to us. Before submitting your personal information to our Web site, please read this Privacy Policy carefully to learn about our privacy practices.

What information we collect from you


In General.

We receive and store any information you enter on our Web site or give us in any other way. This includes information that can identify you (“personal information”), including your first and last name, telephone number, postal and e-mail addresses, user name and password. We may also request information about your travel plans, style, and preferences, including meal requests, seat selection, frequent flyer/hotel/car rental program information, and flight class, luggage, and ticketing options. You can choose not to provide information to us, but in general some information about you is required in order for you to enjoy the benefits of being a registered member. For example, only registered members are able to post travel reviews, participate in discussion forums, e-mail TripAdvisor content to themselves and others, access members-only newsletters and travel planning content, and enter surveys, contests, or sweepstakes. In addition, some information is also required in order for you to ask us a question or initiate other transactions on our site.

Information About Others.

You will have the opportunity to provide contact information for other people through our Web site. You should obtain the consent of other individuals prior to providing TripAdvisor with their personal information.

Information from Other Sources.

We also may periodically obtain both personal and non-personal information about you from affiliated entities, business partners and other independent third-party sources and add it to other information about you. For example, if you visit TripAdvisor by “clicking-through” from a site operated by one of our business partners, and you have registered with that partner, then information about you that you have provided to that partner may be shared with us,such as contact information and demographic information. As another example, if you access third party services, such as social media services, through our Web site or before coming to our Website, we may collect information such as your user name, password, and other information made available to us through those services in order to improve and personalize your use of our Web site.

We have partnered with Facebook to provide Instant Personalization on TripAdvisor for members of Facebook. If you have Instant Personalization set to ‘enabled’ in your Facebook privacy settings and you are logged into Facebook, then TripAdvisor will be personalized for you when you visit the Web site, even if you are a first-time user of TripAdvisor’s Web site. For example, we will show you reviews that your Facebook friends have posted on TripAdvisor and places they have visited. In order to provide you with this personalized experience, Facebook provides us with information that you have chosen to make available pursuant to your Facebook privacy settings. That information may include your name, profile picture, gender, friend lists and any other information you have chosen to make available.

When you first visit TripAdvisor, you will see an option to turn off Instant Personalization in just one click. If you decide to turn it off at a later date, you can do so by first logging into Facebook and clicking on the disable link on this page, or by scrolling over the “Learn More” link on the top of the page on TripAdvisor and clicking on “How to turn off personalization”. You can also turn off Instant Personalization by editing your privacy settings on Facebook. Please note that, if you have Facebook friends who are using TripAdvisor, they may also have shared information about you with us through Facebook. If you wish to prevent that sharing, you can do so by editing your Facebook privacy settings.

Learn more about Instant Personalization on Facebook or read TripAdvisor’s Instant Personalization FAQ’s.

Automatic Collection of Information.

We automatically collect some information about your computer when you visit TripAdvisor. For example, we will collect session data, including your IP address, Web browser software, and referring Web site. We also may collect information about your online activity, such as content viewed and pages visited. One of our goals in collecting this automatic information is to help us understand the interests of our users and customize your user experience.

Cookies and Other Web Technologies.

Cookies are small data text files and can be stored on your computer’s hard drive (if your Web browser permits). TripAdvisor.com and its affiliated websites use cookies for the following general purposes:

  • To help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting our site. For example, if you register on our site, we may use cookies to remember your registration information, so you do not need to log into our site each time you visit. We also may record your password in a cookie, if you checked the box entitled “Keep me signed in on this computer unless I sign out.” Please note that member IDs, passwords, and any other account-related data included in such cookies are encrypted for security purposes.
  • To help us customize the content, website experience, and advertisements provided to you on our websites and on other websites across the Internet. For example, when you access a web page, a cookie is automatically set by us, our service providers, or our partners to recognize your browser as you navigate on the Internet and to present you with information and advertising based on your interests. See Display of Advertising/Your Choices for more information about our online advertising practices and your choices.
  • To help measure and research the effectiveness of website features and offerings, advertisements, and e-mail communications (by determining which e-mails you open and act upon).

The Help portion of the toolbar on most browsers should tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable non-essential types of cookies. Please note that if you refuse to accept cookies, you may not be able to access many of the travel tools offered on our sites.

Our sites also may use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We use Web beacons to monitor the traffic patterns of users from one page within our sites to another, to deliver or communicate with cookies, to understand whether you have come to our site from an online advertisement displayed on a third-party Web site, and to improve site performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our site. This helps us measure the effectiveness of our content and other offerings.

Display of Advertising/Your Choices

Data collected to serve you with relevant advertising

TripAdvisor is committed to providing you with relevant content and information across our sites. To do this, we may collect information about your travel-related searches, such as whether you are looking for airline flights or hotels, and use this information to serve you with ads on our sites or elsewhere online that match your interests. So, for example, if you search for a flight to Florida on TripAdvisor.com.sg, you may see an ad for a Florida travel package on TripAdvisor.com.sg or on another website you visit.

We do not share your personal contact information (such as email addresses) with unaffiliated third parties so they can serve you with advertisements. You can choose not to receive relevant online advertising on other Web sites, based on your travel-related searches on TripAdvisor.com.sg, by clicking here. Note that if you choose not to receive tailored ads, you will see online advertisements, but they will be more general and less relevant to you.

Data collected by business partners and ad networks to serve you with relevant advertising

Many of the advertisements you see on the TripAdvisor.com family of sites are served by TripAdvisor or its service providers. But we also allow third parties to collect information about your online activities through cookies and other technologies. These third parties include (1) business partners, who collect information when you view or interact with one of their advertisements on our sites, and (2) advertising networks, who collect information about your interests when you view or interact with one of the advertisements they place on many different Web sites on the Internet. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements on our sites and across the Internet tailored to your interests.

We do not permit these third parties to collect personal contact information about you (such as email address) on our site, nor do we share with them any personal information about you.

Please note that we do not have access to or control over cookies or other technologies these third parties may use to collect information about your interests, and the information practices of these third parties are not covered by this Privacy Policy. Some of these companies are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. To learn more, please click here.

Information About Your Location.

When you use a TripAdvisor application (the "Application") on a mobile phone or tablet device ("Device"), we will collect and use information about you in broadly the same way and for substantially similar purposes as when you use a TripAdvisor website. In addition, we may collect information about your location, if you have instructed your Device to send such information to the Application, via the privacy settings on that Device, or if you have uploaded photos tagged with location information. We will use the location information collected from your Device or photos to enhance your use of the Application. For example, we may use your location to show you reviews of hotels or restaurants near you. You can change the privacy settings of your Device at any time, in order to turn off the functionality to share location information with the Application and/or the functionality to tag your photos with location information. If you have any queries about the privacy settings of your Device, we suggest you contact the manufacturer of your Device or your mobile service provider for help.

Call Recording and Monitoring.

Please be aware that calls to and from TripAdvisor may be recorded.  We may use the call recordings to monitor our customer service for quality or compliance purposes, to check the accuracy of the information you provide us, for fraud prevention purposes, or to provide training to our staff.  We will retain the call recordings for as long as reasonably necessary to perform such activities and then delete them.  Any personal information obtained from you during the call will be treated in accordance with the provisions of this Privacy Policy.

How we use your information


TripAdvisor uses the information we collect about you for the following general purposes: for registration and to manage your account, including to facilitate your access to and use of our site; to communicate with you in general, including to provide information about TripAdvisor and invitations from the TripAdvisor community; to enable us to publish your reviews, forum posts, and other content to the TripAdvisor community; to respond to your questions and comments; to measure interest in and improve our products, services, and Web site; to notify you about special offers and products or services available from us or our partners that may be of interest to you; to otherwise customize your experience with TripAdvisor; to solicit information from you, including through surveys; to resolve disputes or troubleshoot problems; to prevent potentially prohibited or illegal activities; to enforce our Terms of Use; and as otherwise described to you at the point of collection. By accessing and using the website, the user consents to the receipt of such communications as provided above.

If you have signed up as the owner or manager of a vacation rental, or listed your vacation rental property, we will send you e-mail messages at the email address you provide to us.

Email Communications.

We want to make it easy for you to take advantage of travel-related opportunities on our website. One way we do this is by sending you email messages that contain information about your travel-related interests. For example, if you search for a flight to New York on our website , we may send you an email message about airfares and travel to New York or other destinations. By accessing and using the website, the user consents to the receipt of such communications as provided above. We believe these email messages will provide you with useful information about travel-related special offers available through our site. Please note that you will have the opportunity to choose not to receive these email messages in any such email we send. Please review “Your choices with respect to the collection and use of your information” below to exercise your rights regarding email communications.

With whom we share your information

TripAdvisor may share your information with the following entities:

  • Third-party vendors who provide services or functions on our behalf, including business analytics, customer service, marketing, distribution of surveys or sweepstakes programs, and fraud prevention. We may also authorize third-party vendors to collect information on our behalf, including as necessary to operate features of our website or to facilitate the delivery of online advertising tailored to your interests. Third-party vendors have access to and may collect information only as needed to perform their functions and are not permitted to share or use the information for any other purpose.
  • Business partners with whom we may offer products or services in conjunction. You can tell when a third party is involved in a product or service you have requested because their name will appear either with ours or separately. If you choose to access these optional services, we may share information about you, including your personal information, with those partners. Please note that we do not control the privacy practices of these third-party business partners.
  • Referring Web sites. If you were referred to our Web site from another Web site, we may share your registration information, such as your name, email address, mailing address, telephone number and travel preferences, about you with that referring Web site. We have not placed limitations on the referring Web sites’ use of personal information and we encourage you to review the privacy policies of any Web site that referred you to our Web site.
  • Companies within our corporate family. We may share your personal information within the TripAdvisor Media Group, as well as with our parent companies and domestic and international corporate affiliate companies and websites (including DaoDao.com). This sharing enables us to provide you with information about products and services, both travel-related and other, which might interest you. To the extent that our parent company and corporate affiliates have access to your information, they will follow practices that are at least as restrictive as the practices described in this Privacy Policy. We also may share your information:
  • In response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases we reserve the right to raise or waive any legal objection or right available to us.
  • When we believe it is necessary to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of TripAdvisor, our customers, or others; and in connection with our Terms of Service and other agreements.
  • In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

If you choose to create a profile on TripAdvisor, certain information in your profile will be publicly viewable and identifiable by clicking your screen name. You will have the ability to view your profile as members of the public will see it. Additionally, if you choose to participate in our member-to-member communications programs (e.g. traveler networks and private messaging), other TripAdvisor members may contact you by using TripAdvisor as an intermediary; however, TripAdvisor will not share your email address with any other members nor display it any public manner. All TripAdvisor members have the option to turn off the member-to-member communication features at any time.

Other than as set out above, you will be notified when personal information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.

We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our Web site receives or the most popular hotels and vacation destinations. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.

How you can access your information

We endeavor to ensure that your information is relevant to its intended use, accurate, and complete. You can access and update your contact information by visiting your subscriptions page on the TripAdvisor Web site. You can close your TripAdvisor account by contacting us at the email address listed below. We will send you an e-mail to confirm your request. Please note that after you close an account, you will not be able to sign in or access any of your personal information. However, you can open a new account at any time. Please also note that we may retain certain information associated with your account in our archives, including for analytical purposes as well as for recordkeeping integrity.

If you do not hold an account with us, or wish to contact us in relation to any personal information that is not displayed in your account, you may ask us to access, delete and modify the information that we hold about you by emailing us at the email address listed below.

Your choices with respect to the collection and use of your information

  • As discussed above, you can choose not to provide us with any information, although it may be needed to take advantage of certain features offered on our Web site.
  • You also can add or update information and close your account as described above.
  • When you register as a member on TripAdvisor.com.sg, you will be given a choice as to whether you want to receive email messages from TripAdvisor.com.sg. As a registered TripAdvisor.com.sg member, you can modify your choices at any time through the Email Settings of your subscriptions page.
  • Whether registered as a TripAdvisor member or not, you also will be given the opportunity to unsubscribe from promotional messages in any such e-mail we send. Please note that we reserve the right to send you other communications, including service announcements and administrative messages relating either to your TripAdvisor account, without offering you the opportunity to opt out of receiving them.
  • The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that if you refuse to accept cookies from TripAdvisor, you will not be able to access portions of our site.

How we protect your information

We want you to feel confident about using TripAdvisor, and we are committed to protecting the information we collect. While no Web site can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting your personal information between your system and ours, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.

Children's privacy

TripAdvisor is a general audience site and does not offer services directed to children. Should an individual whom we know to be a child under age 13 send personal information to us, we will delete or destroy such information as soon as reasonably possible.

External links

If any part of the TripAdvisor Web site links you to other Web sites, those external Web sites do not operate under this Privacy Policy. We recommend that you examine the privacy statements posted on those other Web sites to understand their procedures for collecting, using, and disclosing personal information.

Visiting our Web sites from outside the United States

If you are visiting our Web site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that TripAdvisor does take steps to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

Changes to this Privacy Policy

TripAdvisor may update this Privacy Policy in the future. Members are deemed to have consented to updates by their continued use of the Web sites after the effective date of the updates. We will notify our members about material changes to this Privacy Policy by either sending a notice to the e-mail address you provided to us or by placing a prominent notice on our Web site.

How you can contact us

If you have questions about this Privacy Policy, please contact us at:

General Support

TripAdvisor LLC
141 Needham Street
Newton, MA 02464, USA

TripAdvisor is based in the US and you can contact directly for any query regarding the processing of your information by TripAdvisor LLC. TripAdvisor’s mailing address is 141 Needham Street, Newton, MA, USA.

This Privacy Policy is effective as of July 1, 2011