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Marunouchi Attractions
Tokyo Character Street
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Tokyo Character Street

See all things to do
See all things to do
Tokyo Character Street
4
208 reviews
#9 of 56 things to do in Marunouchi
Points of Interest & Landmarks
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10:00 AM - 8:30 PM
Monday
10:00 AM - 8:30 PM
Tuesday
10:00 AM - 8:30 PM
Wednesday
10:00 AM - 8:30 PM
Thursday
10:00 AM - 8:30 PM
Friday
10:00 AM - 8:30 PM
Saturday
10:00 AM - 8:30 PM
Sunday
10:00 AM - 8:30 PM
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The area
Address
Neighbourhood: Ginza / Tokyo Nihonbashi
Ginza is famous for being a trendy hotspot, but it's also a downtown area with shops that were founded over a hundred years ago. Department stores and luxury boutiques line the route from Nihonbashi to Ginza. It's a long established tradition to shop and stroll while the road is closed to traffic. Luxury hotels, world class cuisine from talented chefs, and a collection of glitzy clubs will make this area popular with anyone looking for a night out.
Best nearby
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10,000 within 5 kms
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304
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Saryo Tsujiri Daimaru Tokyo
124
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Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
Popular mentions
4.0
208 reviews
Excellent
52
Very good
95
Average
53
Poor
8
Terrible
0
maryyeo
Ho Chi Minh City, Vietnam2,244 contributions
Flagship stores of Japan's most popular characters + TOMICA cars
Dec 2022
Cuteness is undeniably one of Japan's most amazing exports. The industry is worth billions and turns profits of hundreds of millions per year. The fact that they dedicated an entire "street" to promoting them at Tokyo's Main Station says a lot.

Can't fight the cuteness so here we are, indulging in the sheer volume of products they have, half-joking that we should bring more home to sell because everything here could sell for at least double the price back home.

Older school people would like:
Hello Kitty, Doraemon, Shin-Chan, Snoopy, Miffy, Rilakkuma, Pokemon, Ghibli, even LINE, some local TV station characters and manga too!

Newer characters would include:
Gudetama, Moomin, Sumikko Gurashi (those cute and shy creatures all over Uniqlo's kids' shirts).

Collectors shouldn't miss:
Lego, TOMICA flagship + PLARAIL.....

Don't miss it, look for the sign "for Yaesu" and it's towards Daimaru.
Written 23 February 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
wireless_in_CA
United States4,741 contributions
Christmas Shopping
Dec 2022 • Solo
Located in the basement of Tokyo Station near the Yaesu side, it turned out to be the perfect stop to do some Christmas shopping. Here you can find cute gifts and items from:

Pokemon
Rilakkuma
Hello Kitty
Lego
Moomin
Studio Ghibli

What was surprising was the Tokyo Station character store had the longest line to shop. Not sure why.

Best time to shop was at opening as the closer to the lunch hour the crazier the crowds became.
Written 23 December 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
HandsomeXO
Hong Kong, China9,727 contributions
Heaven of Cuteness
Dec 2019
Tokyo Character Street is a very popular shopping location hidden inside the Tokyo Station. It is filled with gift shops featuring famous cartoon characters, including Hello Kitty, Snoopy, Crayon Shin-Chan, Pikachu, Rilakkuma, Totoro, Piske, etc. These shops are full of great souvenirs and gifts. It is truly a heaven of cuteness! For non-residents to apply for tax refund, please remember to get a “Tax-Free Reception Slip” at the Tax-Free Counter before making any purchase.
Written 4 November 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Yuki Draws The Things
Adelaide, Australia18 contributions
Hard to find, but fun
Dec 2019
It was a little difficult to find at first, but once I found it, it was worth the long walk to look for. It was a little crowded in some stores, but the variety of goodies more than makes up for the crowds.
Written 7 January 2020
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Loribbb
Gaithersburg, MD178 contributions
A must-see IF you are in Tokyo Station
Aug 2019
Don't make a special trip unless this sounds like heaven to you or you have small children, but Character Street is unique and worth a visit.

Tokyo Station is huge; there are signs but you may walk a bit to find it. You'll find the expected (Pokeman...with a tremendous line for a pop-up kiosk one night we were there, Hello Kitty) and, at least from my point of view, the unexpected (Kapibara, a - wait for it - capybara!).

If you bring small children, bring money. You will have to get them at least 1 thing. Many, MANY stuffed (plush) animals, stickers, cups, dishes, t-shirts, chopsticks, etc. Some are seriously overpriced, in my opinion, but most are adorable...kawaii (cute).

Tokyo station has dozens of restaurants, so stay for lunch or dinner.
Written 1 October 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Shan
Singapore, Singapore13 contributions
Nothing out of the ordinary
Apr 2019
The street was difficult to find, as it was in between two stations (pretty far apart). It was filled with many popular Japanese cartoon/anime characters and their related merchandise. However, they are also available all over Japan, hence it was nothing really attractive to me.

I was there because I heard they had a gashapon street as well, which could be interesting. I was disappointed that both the tokyo character street and gashapon street were both quite small/short.

I would not visit here again in my next Tokyo trip.

For those visiting Tokyo Japan soon, you may want to consider Akihabara instead, there are so much more there.
Written 13 August 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
SaucyFoodieNYC
New York City, NY107 contributions
Great shopping for kids
May 2019 • Friends
I had sensory overload with the shops, you'd be hard pressed NOT to find something! It was very crowded, wear comfortable shoes and be patient.
Written 24 June 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Travel_Jan95
Leuven, Belgium398 contributions
Good shopping
Jun 2019 • Couples
Many toy/souverir stores grouped together at basement level of the Tokyo Station. The stron point is the variety of shops. Some are dedicated to one 'character' (e.g. Charlie Brown), others are more general.
Written 13 June 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Shigeabbott
Abbottstown, PA215 contributions
A street of stores
Jun 2019 • Friends
Great place to visit if you want to get a quick glance of available merchandise for many of Japanese Anime characters. It’s simply a street of gift shops. I wished they carry more items geared towards foreigners.
Written 10 June 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Iris A
Chatham, UK667 contributions
In case you have time to spare in Tokyo Station
Oct 2018 • Friends
We were roaming around the little 'avenues' of Tokyo Station looking for Ramen street to grab a bite and happened upon Character Street. I've heard about it before but didn't think I would enjoy it much (not a huge fan of these) but I found it surprisingly enjoyable. I ended up picking up quite a few bits and bobs to take back for friends. It's not exactly a cheap shopping area but it's definitely different and very Japanese. I'd say if you're in the area and have time to spare, look up Character street.
Written 19 February 2019
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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TOKYO CHARACTER STREET (Marunouchi) - All You Need to Know BEFORE You Go

Frequently Asked Questions about Tokyo Character Street
Tokyo Character Street is open:
  • Sun - Sat 10:00 AM - 8:30 PM