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Hamleys Toy Store

#15 of 718 Shopping in London
Certificate of Excellence
As featured in No Frills London and 1 other guide
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Address: 188-196 Regent Road, London SE24 0EL, England
Phone Number:
+44 870 333 2450
10:00 - 21:00
Open now
See all hours
Sun 12:00 - 18:00
Mon - Fri 10:00 - 21:00
Sat 09:30 - 21:00
Recommended length of visit: 2-3 hours
Fee: No

Hamleys Toy Store is paradise on Earth for children, teens and adults. The...

Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.

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TripAdvisor Reviewer Highlights

Read all 2,619 reviews
Visitor rating
  • 603
  • 459
    Very good
  • 229
  • 125
  • 113

Last part of our London tour. Me the wife and two children. Kids were really excited about going. There are toys for everyone on the six different floors, many you wouldn't know... read more

Reviewed 2 days ago
Martin S
via mobile
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2,619 Reviews from our TripAdvisor Community

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Showing 1,529: English reviews
Level Contributor
26 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
Reviewed yesterday NEW

We visited with two children on the Saturday before Easter. The shop was so crammed with people, that it was hard to move around. We'd been excited to see all the toys and to be transported to a world of play where the staff are fun and the atmosphere exciting. We couldn't have been more disappointed, some staff were impatient... More 

Thank followastar
Level Contributor
10 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
Reviewed 2 days ago NEW via mobile

Last part of our London tour. Me the wife and two children. Kids were really excited about going. There are toys for everyone on the six different floors, many you wouldn't know existed. There's a sort of cafe on the top but it's aimed at young children. Can't help but think hamlets are missing the point here - it's the... More 

Thank Martin S
Melbourne, Australia
Level Contributor
35 reviews
22 attraction reviews
common_n_attraction_reviews_1bd8 22 helpful votes
Reviewed 3 days ago NEW

There must have been five floors of never ending toys options for boys and girls of all ages. On the lower level there is a huge range of star wars merchandise which I had not seen before so if your kids are into star wars and due for a treat then it is the place to go. It is a... More 

Thank J C
Level Contributor
50 reviews
34 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
Reviewed 3 days ago NEW via mobile

If you don't wanna spend money, then don't go inside cause you will never walk out empty handed, even for yourselves as parents. 5 floors full of toys for all ages.

Thank Jin S
Greater Manchester, United Kingdom
Level Contributor
178 reviews
81 attraction reviews
common_n_attraction_reviews_1bd8 56 helpful votes
Reviewed 4 days ago NEW

After living in UK for so many years I had to give in and take my children there. The excitement is contagious, lots of toys, employees demonstrating how some of them work, a marketing exercise to motivate the client into buying what they want, they think they need and sometimes just to keep the children happy. There are endless options... More 

Thank Ana C
Level Contributor
10 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
Reviewed 5 days ago NEW

Lots of toys to see and many floors. But hard to get around with a stroller, and it was too intensive for a two year old. The demonstrations are nice but a bit too pushy. Overall fun - definitely for older kids.

Thank Ofrah
Level Contributor
9 reviews
7 attraction reviews
Reviewed 5 days ago NEW

we got there after a long walk from Trafalgar Sq, the store was not open until 12.00 noon. The store was over priced with little in the way of anything exiting. My wife and daughter whizzed round all floors I purchased two furry toys for my 4 yo and 11yo girls, came to over 30 quid. would not go out... More 

Thank Carl S
Level Contributor
69 reviews
42 attraction reviews
common_n_attraction_reviews_1bd8 20 helpful votes
Reviewed 5 days ago NEW

The experience was wonderful.There were creative products and the way it was planed out to look interesting on every level.There were stalls as well.the toy shop is huge and amazing.It is like a Heaven for little children.

Thank BG5O
Tamworth, United Kingdom
Level Contributor
674 reviews
385 attraction reviews
common_n_attraction_reviews_1bd8 303 helpful votes
Reviewed 1 week ago via mobile

Christmas at Hamleys - a must visit if you have children… or if you are a big child yourself! My friend and I visited December 2016 with the purpose of buying Christmas gifts and buy we did. 4 floors of toys for all ages with such a varied choice and fun, excitable staff doing demonstrations. A must visit in London.

1 Thank Kelly W
Level Contributor
23 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
Reviewed 1 week ago via mobile

We went to here yesterday, what a big disappointment this was. No one on the door counting people in or out. So it was extremely overcrowded. The staff were just shouting over the top of each other to get the maximum sales achievable. One staff member had dirty trousers & his lunch down his t-shirt! Not exactly the image u... More 

Thank craig darby

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Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Hamleys Toy Store and other visitors
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4 months ago
London, United Kingdom
3 months ago
Huddersfield, United Kingdom

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

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