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Hamleys Toy Store

#20 of 675 Shopping in London
Certificate of Excellence
Neighbourhood:
Soho
As featured in No Frills London and 1 other guide
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Address: 188-196 Regent Street, London, England
Phone Number: +44 870 333 2450
Website
Today
10:00 - 21:00
Open now
See all hours
Hours:
Sun 12:00 - 18:00
Mon - Fri 10:00 - 21:00
Sat 09:30 - 21:00
Recommended length of visit: 2-3 hours
Fee: No
Description:

Hamleys Toy Store is paradise on Earth for children, teens and adults. The...

Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.

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TripAdvisor Reviewer Highlights

Read all 2,353 reviews
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    Excellent
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    Very good
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    Average
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    Terrible
Big store with all the toys you need

If you need any present this is the place, for me I thought its to expensive but they do have a lots of choices!

4 of 5 bubblesReviewed 2 days ago
rcoimbra
,
Portugal
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2,353 Reviews from our TripAdvisor Community

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Showing 1,386: English reviews
Liverpool, United Kingdom
Level Contributor
54 reviews
23 attraction reviews
common_n_attraction_reviews_1bd8 45 helpful votes
5 of 5 bubbles Reviewed yesterday NEW

Wow, packed to the brim with Christmas shoppers. If you have to use the lift be prepared to wait. Some great bargains and the staff are all happy and helpful even though they must have wanted to scream with the crowds. Would not like to go with young children as you would never get out as there is so much... More 

Helpful?
Thank JuneLes
Portugal
Level Contributor
130 reviews
41 attraction reviews
common_n_attraction_reviews_1bd8 80 helpful votes
4 of 5 bubbles Reviewed 2 days ago NEW

If you need any present this is the place, for me I thought its to expensive but they do have a lots of choices!

Helpful?
Thank rcoimbra
Calgary, Canada
Level Contributor
257 reviews
135 attraction reviews
common_n_attraction_reviews_1bd8 48 helpful votes
4 of 5 bubbles Reviewed 2 days ago NEW via mobile

If you prepare the kids beforehand, this is a fun stop in your London shopping trip. It can be overwhelming so take it slow and let the kids just be kids. Be prepared to let them chose one item, even something small, as leaving empty handed is just mean. Prices are probably higher than big box stores but then this... More 

Helpful?
Thank Peter B
Brighton, United Kingdom
Level Contributor
12 reviews
common_n_attraction_reviews_1bd8 4 helpful votes
1 of 5 bubbles Reviewed 2 days ago NEW

I vividly remember going here as a youngster of 11. I loved it all, the decorations and lights the amazing displays even a railway running around the ceiling.visited yesterday was greeted by elves,great. Entered store thought ok a bit drab but maybe it's. Because I'm older. NO. After going around the whole store on every floor I found no decorations... More 

Helpful?
Thank Waiyne B
Level Contributor
8 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
5 of 5 bubbles Reviewed 3 days ago NEW via mobile

Having just seen Spurs draw with Leicester the previous day, I decided to leave our hotel in Enfield early and head into central London for breakfast. We then went on a bit of a shop and ended up in Regent Street. It had been years since I last visited Hamleys toy store and this was my 11 year old son's... More 

Helpful?
Thank Neil S
Level Contributor
54 reviews
24 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
4 of 5 bubbles Reviewed 3 days ago NEW via mobile

It's a must visit if your in London no matter what your age is. The toys are split on to different levels with live demo's spread around the store only downside is its slightly over priced

Helpful?
Thank Richard W
South Shields, United Kingdom
2 reviews
5 of 5 bubbles Reviewed 3 days ago NEW via mobile

We took our daughter to have breakfast with Santa at Hamleys in Glasgow for her 3rd Birthday. It was absolutely brilliant! Having just been on the polar express which is hard to beat, I have to say this was better. It was a Tuesday morning so not a very popular time (she was the only one booked in for that... More 

Helpful?
Thank gej23
Gtr Manchester
Level Contributor
66 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 32 helpful votes
4 of 5 bubbles Reviewed 3 days ago NEW

Toy Store on 5 levels, what's not to like. The staff (sales people) are informative and the demonstations add excitement to the visit although some of the sales can feel a little pushy and you have to be definite in your reply if you don't want to take the product. That said, without the demos some of the toys wouldn't... More 

Helpful?
Thank Busby29
Level Contributor
257 reviews
95 attraction reviews
common_n_attraction_reviews_1bd8 53 helpful votes
3 of 5 bubbles Reviewed 3 days ago NEW via mobile

Children love Hamleys after all 5 floors of toys for all ages and interests but why is it so overpriced? I suspect this is a typical tourist trap or part of the grand 'rip off Britain' agenda. By way of example we came here to look at the lego and my son wanted to spend his birthday money to purchase... More 

Helpful?
Thank Vincent B
UK
Level Contributor
36 reviews
19 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
2 of 5 bubbles Reviewed 5 days ago NEW

We took the kids here thinking there's be something different from the usual highstreet trash. This wasn't true. The staff were very friendly, and there were various little shows (such as a magic show, makeup etc). 7 stories that looks like the Argos catalogue except with hugely inflated prices. We looked at a "Glitter Tattoo" kit that my daughter wanted,... More 

Helpful?
Thank everton_1978

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Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Hamleys Toy Store and other visitors
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Huddersfield, United Kingdom

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Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Soho

Neighbourhood Profile
Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighbourhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
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