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Hamleys Toy Store

#18 of 694 Shopping in London
Certificate of Excellence
Neighbourhood:
Soho
As featured in No Frills London and 1 other guide
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Address: 188-196 Regent Street, London, England
Phone Number:
+44 870 333 2450
Website
Today
12:00 - 18:00
Closed now
See all hours
Hours:
Sun 12:00 - 18:00
Mon - Fri 10:00 - 21:00
Sat 09:30 - 21:00
Recommended length of visit: 2-3 hours
Fee: No
Description:

Hamleys Toy Store is paradise on Earth for children, teens and adults. The...

Hamleys Toy Store is paradise on Earth for children, teens and adults. The magnificent seasonal windows, the displays and installations of various themes and the hundreds of toys create the “myth” of Hamleys and make children from all countries to want to visit.

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TripAdvisor Reviewer Highlights

Read all 2,466 reviews
Visitor rating
  • 563
    Excellent
  • 438
    Very good
  • 218
    Average
  • 121
    Poor
  • 112
    Terrible
It's a toy store

Of course it's going to be a busy spot but it's worth a look. They have a lot of options & it's a kids dream come true kind of place. I loved the floor dedicated to Star Wars!

4 of 5 bubblesReviewed 1 week ago
jtompiech
,
Chicago, Illinois
via mobile
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2,466 Reviews from our TripAdvisor Community

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Showing 1,452: English reviews
Level Contributor
8 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
1 of 5 bubbles Reviewed yesterday NEW via mobile

Visited here with the kids. It was no fun. Absolutely packed, staff shouting at everyone to keep moving, turn left etc so no chance to actually look at or try anything. People barging through, getting tetchy etc. It actually felt quite dangerous. If anything were to happen in that melee, there's no chance they'd get everyone out safely. Oh, and... More 

Helpful?
Thank Graham M
Canada
Level Contributor
227 reviews
103 attraction reviews
common_n_attraction_reviews_1bd8 96 helpful votes
5 of 5 bubbles Reviewed 3 days ago NEW

A multi level old fashioned toy store! they have all the brand names you would recognize but then they carry some items that are made for Hamley's. The teddy bear section is fabulous and what made them famous. I also like the sweets are- tons to choose from and there's a little railroad of moving treats! Can't imagine Christmas in... More 

Helpful?
Thank Canada-Malibu-Barbie
Level Contributor
90 reviews
35 attraction reviews
common_n_attraction_reviews_1bd8 4 helpful votes
3 of 5 bubbles Reviewed 3 days ago NEW

a busy toy store were you can find great toys. very busy, not the cheapest but defenitly worth the visit

Helpful?
Thank Wikipeter1982
Level Contributor
13 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 4 days ago NEW via mobile

It's been a very long time since I was a kid and came here. Walking up from Piccadilly Circus with our 3 kids I new where it was from memory. I wasn't quite sure what to expect and didn't tell the family what it was about. What a laugh, we got lost in there for over 2 hours walking around... More 

Helpful?
Thank Anthonypepe
Level Contributor
92 reviews
39 attraction reviews
common_n_attraction_reviews_1bd8 11 helpful votes
5 of 5 bubbles Reviewed 5 days ago NEW via mobile

Ok that might be a big statement, but this toy store will blow you away from the moment you enter. Their is 5 floors with every type of toy yoy can imagine. The staff look like thwy love their jobs as they show you how the toys work Set a side a couple of hours for some amazing fun

Helpful?
Thank Brett H
Chicago, Illinois
Level Contributor
23 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
4 of 5 bubbles Reviewed 1 week ago via mobile

Of course it's going to be a busy spot but it's worth a look. They have a lot of options & it's a kids dream come true kind of place. I loved the floor dedicated to Star Wars!

Helpful?
Thank jtompiech
Level Contributor
12 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
4 of 5 bubbles Reviewed 1 week ago via mobile

It is a fantastic place for children to be at. A huge variety of toys but a painful headache for parents. Staffs are friendly and gives you a very welcoming atmosphere.

Helpful?
Thank Mark L
Derry, United Kingdom
Level Contributor
111 reviews
55 attraction reviews
common_n_attraction_reviews_1bd8 24 helpful votes
5 of 5 bubbles Reviewed 1 week ago via mobile

brilliant place for all the family! so much enjoyment and definitely worth a visit. great location and friendly staff :)

Helpful?
Thank Jessica_McCauley
Launceston, Australia
Level Contributor
76 reviews
27 attraction reviews
common_n_attraction_reviews_1bd8 63 helpful votes
3 of 5 bubbles Reviewed 1 week ago

This was a great experience for our two boys, who probably would have spent a week here if they could have. Every imaginable toy, including massive displays of their favourites - Lego and Hot Wheels cars, plus slick sales people demonstrating the latest toy crazes. Floor after floor of toy madness, topped off with a cafe full of sugar. Truly... More 

Helpful?
Thank Amy K
Coulsdon, United Kingdom
Level Contributor
9 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
3 of 5 bubbles Reviewed 1 week ago

We visited and wanted to have a look around but as soon as we stepped in we were struggling to see each other. Once we got into different areas it got a bit better but still very bad. Try to visit in quiet times for the best experience

Helpful?
Thank MrLongFoot

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Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Hamleys Toy Store and other visitors
6 questions
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London, United Kingdom
23 days ago
Huddersfield, United Kingdom
1 month ago

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Questions? Get answers from Hamleys Toy Store staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Soho

Neighbourhood Profile
Soho
The go-to district for a good time in London, Soho hosts a wealth of world-class theatres and a compelling lineup of cafes, restaurants, pubs, bars, and clubs. At Soho's core is London's original Red Light District and the epicenter of the LGBT scene – and thus the city's hottest nightlife. For shopping enthusiasts, Soho is not only the home of London's greatest concentration of boutique shops, but also the most strategic place to set off on a tour of the world's most celebrated department stores. In the southern part of the neighbourhood lies Chinatown, with its multitude of delicious and affordable restaurants. Closer to the Thames, Chinatown's narrow and teeming lantern-lit lanes spill onto the expansive hub of glitzy Leicester Square.
Explore this neighbourhood