We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

100% Design

Earl's Court Exhibition Centre, London, England
+44 20 8910 7724
Review Highlights
Has grown larger but lost its identity

The annual design fair 100% Design at Olympia has grown in size since it started a few years ago... read more

Reviewed 3 weeks ago
Ian C
London, United Kingdom
Could do with some improvement.

100% Design claims to be the largest and longest running design trade event for industry... read more

Reviewed 15 October 2016
Read all 14 reviews
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
  • Excellent35%
  • Very good51%
  • Average14%
  • Poor0%
  • Terrible0%
3 weeks ago
“Has grown larger but lost its identity”
14 Oct 2016
“Could do with some improvement.”
Closed Now
All hours
Hours Today: 10:00 AM - 6:00 PM
Earl's Court Exhibition Centre, London, England
Earls Court
+44 20 8910 7724
Write a Review
Reviews (14)
Traveller rating
Traveller type
Time of year
Reviewed 3 weeks ago

The annual design fair 100% Design at Olympia has grown in size since it started a few years ago, but in doing so has lost the focus and edge. Perhaps there are now too many of these shows and many of the innovations of past...More

Thank Ian C
Reviewed 15 October 2016

100% Design claims to be the largest and longest running design trade event for industry professionals in the UK. For professionals who visit other design events such as the Orgatec in Cologne or the show in Milan this is a small one, it only takes...More

Thank sturla-mar
Reviewed 27 September 2015

Great exhibition of a wide range of contemporary design, including a section on new designers, but in its new venue over two floors it has become too large and the flow from one section to the other is confusing, although they try with changes in...More

Thank Ian C
Reviewed 16 September 2015

nice place to visit and alot of things to see for the people who like relly very good english design

Thank Joseph R
Reviewed 7 October 2014

First time to 100%Design, enjoyed it very much. Pavilions radiating around a DJ Set centre spot. Eclectic selection of designers: established main stream brands and “emerging” new creative businesses. Italians go separately as usual, do not invest in the Made in Italy Brand, but this...More

Thank Luisa B
Reviewed 20 September 2014

One of the annual exhibitions held during the London Design Festival, this is a showcase of what is new in interiors. Several zones cover bathrooms and kitchens, eco design and build and workplace. As in previous years, the most interesting zones are the international pavilions...More

Thank Ian C
Reviewed 29 September 2012

This exhibition is the showcase for many brilliant, cutting edge designers - but half the size it has been in previous years. The Earls Court part of the exhibition is more main stream and commercial with the TENT London part in east London being much...More

Thank AngelaBax
Reviewed 26 September 2012

100% Design is one hundred percent design. OK, maybe 99% design and 1% percent sandwiches and soft drinks. You can see a lot of really beautiful products and if you are into interior design, you should visit it without any hesitation.

2  Thank Andrei C
Nearby Restaurants
Over Under Coffee
125 reviews
.34 km away
Gourmet Burger Kitchen - Earls Court
941 reviews
.34 km away
The Blackbird
1,371 reviews
.34 km away
Troubadour London
521 reviews
.32 km away
Nearby Attractions
London Cru
71 reviews
.45 km away
Tardis Police Box
164 reviews
.25 km away
Garden Lodge Queen, Londra
49 reviews
.53 km away
Finborough Theatre
13 reviews
.56 km away
Questions & Answers
Get quick answers from 100% Design staff and past visitors.
Note: your question will be posted publicly on the Questions & Answers page.
Posting guidelines