Cadbury World
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Closed until 30 Sep 2022
Cadbury World
3.5
Temporarily closedClosed until Sep 30, 2022
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Uncover a world of chocolate delights and enjoy a fascinating, fun-packed day out at Cadbury World. From learning how your favourite confectionery is made and uncovering the fascinating story of Cadbury chocolate, to playing in chocolate rain and adding your favourite treat to a delicious pot of warm liquid Cadbury Dairy Milk. You'll discover the origins of the cocoa bean amidst trees and waterfalls in the Aztec Jungle, before jumping on board the magical Cadabra ride and visiting the brand new 4D Chocolate Adventure zone, a 4D cinema experience featuring Cadbury's most popular characters. Cadbury World is located in the grounds of the original Cadbury factory, but isn't a tour of the factory itself. Instead, you'll discover the history, the making and the magic of Cadbury confectionery as you journey through our chocolatey zones.
Suggested duration
More than 3 hours
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Detailed Reviews: Reviews order informed by descriptiveness of user-identified themes such as cleanliness, atmosphere, general tips and location information.
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3.5
9,789 reviews
Excellent
3,128
Very good
3,033
Average
2,034
Poor
942
Terrible
652

Nicola B
4 contributions
Family
Took our grandchildren here who all enjoyed it as did us adults. Was a very nice afternoon out. Although the food and drink is very over priced for what it is. I would advise anyone going here to take tour own food and drink with you because it will cost you in excess of £50 just for food and drink for 4 of you. The little car ride was magical and I didn't want it to end and neither did my granddaughter who cried to go again. Lots to buy in the Cadbury shop but again its very expensive, the price of a small Teddy bear was ridiculous and was no way we could of afforded to buy for all 3 of our grandchildren. The tour was very good and really interesting learn the facts about Cadbury
Written 8 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

paulatepc
Essex185 contributions
Family
An historical monument to a once great family run company that exists now in name only.

No factory operating, only museum that doesn't ring true to the reality if a global corporation.
Written 7 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Doreen252
Bristol, UK32 contributions
The entry Queue could be better managed, but once inside you're not rushed through the experience, and the 'free' chocolate was welcomed
Written 5 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Philippa L
1 contribution
We have visited here on 3 occasions.
Last time was around 4/5 years ago
Nothing has changed apart from now not seeing the actual working factory (which was great)
Everything very tired looking
We had done the main part within an hour!!

The cafe food was quite nice however nothing apart from the hot chocolate was “chocolate inspired” which they could of injected some magic into

Huge queue for little ride which you would need to be under 5 to appreciate, saying that my 2 year old wasn’t wowed
Needs a good dusting

The only real positive was the 4d cinema this was good fun and well made

Only one little pot of chocolate in offerings on way round now also

Staff where pleasant but we wouldn’t return unless a massive revamp took place
Written 4 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Polishedstone
Wakefield, UK117 contributions
Couples
We had a brilliant time visiting here. We’d read the reviews so went with low expectations but an open mind and we can’t understand what people didn’t enjoy?! We thought the exhibition was great; it was informative yet child friendly with lots to look at. You get 3 bars of choccie included in your price and a mini pot of melted chocolate en route. There’s a little car ride which is cute and the 4D thing was brilliant! All of the staff were friendly and the characters/aides were great to interact with.
We enjoyed the trail around the immediate area, it felt like a little walk back in time.
We used the blue light discount to buy our tickets. We’d recommend booking for a slot earlier in the day. We got there for 10:00 (for a 11:10 slot) which allowed time to do the 4D experience and Bournville experience first. The 4D starts at 10 so we had no queue whatsoever.
We did buy food, it’s a little expensive but inkeeping with prices these places charge and actually the food was delicious. You could take a picnic should you prefer. There are also several places to fill up your own water bottle. All in all we were there for about 4.5 hours. With kids you could spend longer here as there is the play area, some parts of which were under shelter should the weather be inclement.
Honestly the people who moan I can only think are expecting a full on Willa Wonka experience but we all know what happened to all but one of the visitors there don’t we!
Written 3 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Catherine B
1 contribution
Family
I visited Cadbury world as a child and now have 3 children of my own that were super excited to visit. Unfortunately we left feeling very underwhelmed. I agree with other comments that the staff are lovely but the experience itself is boring and for what you pay I’d expect a lot more. My children were bored from walking down one corridor to another to not really see or experience anything. I never leave reviews but with the cost of living as it is at the minute, this was a real treat that we had to save up for and looked forward to, I wish I’d spent my money going somewhere else. We won’t be returning.
Written 2 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Kerri L
Coventry, UK84 contributions
Family
Took my children years ago so decided to take my grandson for his first visit.
We waited in the foyer for our allocated time slot where we were given bars of chocolate on entry. Then we did the tour which felt like endless corridors and queues. this first few bits were ok with ‘special effects’
He loved the ride but he is 2! Older children would probably be underwhelmed. Everything else was a disappointment. I was surprised to see the gorilla is still there after all these years and tbh not much else has changed.
The queue for the 4D cinema was 40 minutes long & as I have mobilty issues I just couldn’t stand that long and he didn’t want to either.
Unless there is a revamp, I won’t be coming back.
I have to point out though, the staff were great & asked me to let them know if I needed assistance during the tour with my mobility. The lady escorting Freddo round the shop was super nice & understanding that our grandchild needed time to check out this big green frog before taking a picture with him.
Staff were good but unfortunately the thrill of going to a chocolate factory was flat.
Does anyone else think that an injection of Willy wonka or oompa lumpas would be a good idea as it’s now Owned by Merlin entertainments? Just a thought.
Written 2 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Sarah P
Bracknell, UK6 contributions
Family
So disappointing, dated and boring. Needs investment and a revamp to make it more of an experience rather than a self led uninspiring tour. Long queues for the 'ride' and 4D show. Playground area not very big. There is a very small, 3 station area where you see some chocolate making and that's it. Could be a real willy wonker experience, including the cafe offerings, if the right minds and investment was involved. Won't be recommending.
Written 1 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

James B
10 contributions
Family
Rubbish, tour started 9.30, we was out and through the shop by 10.34? Got given a few chocolate bars right at the start. Car ride... poor. 'Interactive' machines, not working. Where was the 4d cinema? Couldnt find the play area, poorly signed? Wouldnt waste money going again, so so glad we didnt travel from east yorkshire for the day..!
Written 1 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

Grant R
1 contribution
Family
I’m really surprised at the number of positive reviews. It’s not bad is about as nice as I can be. About £20 admission and we’d done everything in a couple of hours. I visited a few years and enjoyed it more. Last time they had the Sooty show in the entertainment tent, this year it’s a show they’ve cobbled together themselves and lasts all of 15 minutes. Some of the exhibitions were too quiet to hear and you’re lucky if you can get on the interactive stuff because it’s pretty overcrowded and a big free for all. In summary, it’s not a bad place to spend a couple of hours but it’s terrible value for money. There’s so many better things to do with the kids for 20 quid.
Written 1 September 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.

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CADBURY WORLD (Birmingham) - All You Need to Know BEFORE You Go

Frequently Asked Questions about Cadbury World

Cadbury World is open:
  • Mon - Fri 10:00 AM - 3:00 PM
  • Sat - Sun 9:00 AM - 4:30 PM
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We recommend booking Cadbury World tours ahead of time to secure your spot. If you book with Tripadvisor, you can cancel up to 24 hours before your tour starts for a full refund. See all 1 Cadbury World tours on Tripadvisor