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Heineken Experience

Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
+31 20 523 9435
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The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
  • Excellent53%
  • Very good30%
  • Average11%
  • Poor4%
  • Terrible2%
Travellers talk about
“free beer” (497 reviews)
“brewing process” (389 reviews)
“beer tasting” (342 reviews)
Closed Now
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Hours Today: 10:30 AM - 9:00 PM
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
De Pijp
+31 20 523 9435
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Reviews (18,145)
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1 - 10 of 9,252 reviews

Reviewed today via mobile

Interesting historical start, explained brewing process. Staff all polite and seemed generally passionate about what they were talking about. The photo booth and karaoke bike video that gets emailed to you were great fun. Sports section was good too. First beer tasting session with cheese...More

Thank 681MB
Reviewed yesterday via mobile

Very good museum one of the best in Amsterdam, only thing is you get to try the beers and pull pints but I'm not a big beer fan but loads to do and very good information given 😊

Thank Jess1510
Reviewed yesterday via mobile

Good value for money, 2 free Heineken's for each member of the tour. A good history of the drink and interesting from start to finish

Thank Ashley B
Reviewed yesterday via mobile

Very busy during our visit but a must see as it’s so fascinating. Lots of things to see and activities to take part in. You really do find out a lot about Heineken!

Thank kayleighsuzanne
Reviewed yesterday

We decided to go for a tour , it is very well informed about the company and how the beer is made, and you get a few drinks during the tour. Had a good experience

Thank miss_quiet
Reviewed 2 days ago via mobile

The exhibit is good but the people talking about the history or stuff all about Heineken Beer and its founder were talking really fast! However, my partner and I had a pleasant experience overall.

Thank ecinij
Reviewed 2 days ago via mobile

You won’t be dissatisfied or disappointed Book and go It was fantastic , interactive, free beer, and great souvenirs

Thank TheCrowtherbunch
Reviewed 2 days ago

An insight into the world of Heineken, if you go later on in the day it's probably more advisable as you will be drinking beer included in your ticket price, unless you can handle alcohol after breakfast, I would avoid this time. Buy tickets online...More

Thank Daniak4
Reviewed 2 days ago via mobile

Well worth and visit to learn about the history of Heineken and learn many things you don’t otherwise appreciate. The building itself has some wonderful architecture as well. Guides were very welcoming and friendly. You get to taste two beers as well at the end...More

Thank EJWales
Reviewed 2 days ago via mobile

Highly interactive museum, it can get crowded so it would be best to visit it I the morning. There is a thorough explanation on how the beer is made and highly interactive attractions. especially recommended for the ones that like sport and overall beer culture....More

Thank Rodros78
De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
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Questions & Answers
Simon W
6 October 2017|
AnswerShow all 14 answers
Response from Cbusby1 | Reviewed this property |
We paid for ours at the door. Think paying online gets you a queue jump though
21 September 2017|
AnswerShow all 10 answers
Response from andrija94 | Reviewed this property |
we were visiting Heineken around 11 am, and didnt wait a minute in the queue because we bought our tickets half an hour before arrival somewhere at the town... we saw some place like ,,ticket point'' and asked them if they... More
21 September 2017|
AnswerShow all 8 answers
Response from Sunnyscunny2013 | Reviewed this property |
Hi there poss not relevant now due to lateness of response, very sorry. I would be tempted to visit in the morning, we did and we queued for about 10 minutes, when we left in the early afternoon, the queue was considerably... More