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Heineken Experience

Closed Now: 10:30 AM - 7:30 PM
Open today: 10:30 AM - 7:30 PM
Amsterdam Combo Package: Heineken Experience, Rijksmuseum & Canal Cruise
from US$59.00*
Amsterdam Combo Package: Heineken Experience, Rijksmuseum & Canal Cruise
from US$59.00*
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Traveller Overview
  • Excellent52%
  • Very good29%
  • Average12%
  • Poor4%
  • Terrible3%
Travellers talk about
“free beer”(562 reviews)
“brewing process”(448 reviews)
“beer tasting”(382 reviews)
The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the...more
Closed Now
Hours Today: 10:30 AM - 7:30 PM
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As featured in 3 Days in Amsterdam
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
De Pijp
+31 20 721 5300
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Reviews (22,132)
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All reviews free beer brewing process beer tasting brewery tour rooftop bar free gift beer making interactive games vip tour pour your own interactive experience learn how great fun self guided tour a lot of fun gift shop couple of hours
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1 - 10 of 11,316 reviews
Reviewed today via mobile

I sent his online as a thing to do, so thought we would give it a try. It was so interesting. Starts of telling us about the history behind making Heineken and more information about the four ingredients that go into the lager. Then there’s...More

Thank Ben927
Reviewed today via mobile

We visited Heineken experience during our 2nd trip to Amsterdam. We thought it was too touristic, but then decided to give it a try. It was so fun, entertaining, staff was helpful and everything was well planned during the tour. We learned a lot about...More

Thank 881despinap
Reviewed yesterday

We went here for my partners birthday so he was delighted to get a present at the end of the tour! Good experience with plenty of tasting to do, nice bar at the end.

Thank VMH0312
Reviewed yesterday via mobile

Super fun time checking out some of the history but the interactive parts were entertaining. There are a bunch of reviews and comments that it's a cash grab....duh...what do you think it is? You can be green screened into some fun vids and pics which...More

Thank W0lfgang_ster
Reviewed yesterday via mobile

Great fun if you have a few hours spare. The tour takes you along a weird and wonderful route around the old Brewery. Not to mention the free Heineken you get along the way. Would recommend taking one of the Heineken canal boat tours which...More

Thank Ben140393
Reviewed yesterday

A waste of money, the only good thing about the tour was you got two free beers. The tour was flashy lights, and odd videos. You weren't taught much, you would be better off visiting the local brewery where they show you how they actually...More

Thank John R
Reviewed yesterday via mobile

Really enjoyed the Heineken experience, however it’s not exactly what I expected. There was a little bit of a “Factory Tour” but it was not as in-depth as I thought it would be. A few random experiences that were cool but not necessary. The bar...More

Thank AlanaS758
Reviewed yesterday

well nothing special just you will get some heineken history information and taste some beer dont go alone go with friends or gf.

Thank dspkt
Reviewed 2 days ago

If you want to go to learn about Heineken's brewing process, don't even bother. You won't learn much during this experience, especially about the process of brewing. This is more a collection of fancy (but slightly underwhelming) activities lined up one after the other, which...More

Thank Rohan P
Reviewed 2 days ago via mobile

Stayed in Amsterdam for my boyfriends 30th and this was one of the excursions i booked. I booked this will another excursion and you had to pick up your tickets from The Tour shop in central Amsterdam. This was easy to get to and then...More

1  Thank ToniMurphy
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De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
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Questions & Answers
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Sam H
22 October 2018|
AnswerShow all 3 answers
Response from Anon2636 | Reviewed this property |
Yes, we walked straight in past the queue!
13 October 2018|
AnswerShow all 4 answers
Response from andy01_harris | Reviewed this property |
what type of things do you like doing lots to do many tours on offer and it depends how much you want to pay out
6 October 2018|
AnswerShow all 3 answers
Response from aparnap2013 | Reviewed this property |
Hi! They definitely 'allow' babies - but strollers are not allowed. The place does not have ramps. Plus the blinking lights and loud music can really disturb an infant in my opinion.