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As featured in 3 Days in Seoul and 3 other guides
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Address: Gwanhun-dong, Jongno-gu, Seoul, South Korea
Name/address in local language

TripAdvisor Reviewer Highlights

Read all 287 reviews
Visitor rating
  • 28
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    Very good
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Cute Outdoor Multi-Floor Mall

Ssamji-gil is a outdoor multi-floor mall with boutiques and stalls featuring cute items/toys and/or cute handicrafts - reminds of of the stuff I loved when I was younger. I like... read more

4 of 5 bubblesReviewed 6 days ago
Vancouver, Canada
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287 Reviews from our TripAdvisor Community

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Showing 113: English reviews
Vancouver, Canada
Level Contributor
25 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 15 helpful votes
4 of 5 bubbles Reviewed 6 days ago NEW

Ssamji-gil is a outdoor multi-floor mall with boutiques and stalls featuring cute items/toys and/or cute handicrafts - reminds of of the stuff I loved when I was younger. I like how there's a set path through the building - the floors all spiral upwards like a ramp, so you can loop up the floors of the mall without missing anything.... More 

Thank vanessa_vancouver
Seoul, South Korea
Level Contributor
81 reviews
49 attraction reviews
common_n_attraction_reviews_1bd8 21 helpful votes
4 of 5 bubbles Reviewed 1 week ago

However, it's still an interesting place to take a look at. It's located right at the heart of Insadong and showcases shops that sell crafts and souvenirs mostly. It's definitely a bit overpriced compared to other shops located in the same area. There are a few cafes here and there. I like it not for the shopping experience but just... More 

1 Thank YesolChoi
Kuala Lumpur, Malaysia
Level Contributor
18 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 14 helpful votes
2 of 5 bubbles Reviewed 1 week ago

Nothing much to see, maybe just few photos and that’s about it. Shops mostly art and crafts. Located along Insadong market, might even miss it if you walk in. Just a place to walk around if you are in the area, not a ‘must-visit’ place. Actually more lively if you walk towards Avenue of Youth on the other side of... More 

Thank Gabtan
Level Contributor
195 reviews
99 attraction reviews
common_n_attraction_reviews_1bd8 48 helpful votes
2 of 5 bubbles Reviewed 3 weeks ago

The name is quite attractive, and with lots of shops selling stuff for youngsters, but it's not attractive enough, or the area is not Cool enough to attract people going. Just a small sidewalk building enclosed with shops of designers stuff, not very attractive.

Thank Chun pang L
Level Contributor
3 reviews
common_n_attraction_reviews_1bd8 3 helpful votes
4 of 5 bubbles Reviewed 4 weeks ago

If you around the area, it could burn some 1 or 2 while walking around the shops with random interesting/useless stuff. Be sure to check the restaurant on top which serves food and drinks in a toilet shaped dishes. Entertaining as well as tasty

Thank Igalg99
Pasig City, Philippines
Level Contributor
50 reviews
41 attraction reviews
common_n_attraction_reviews_1bd8 7 helpful votes
4 of 5 bubbles Reviewed 4 weeks ago via mobile

They offer a lot of choices from clothes to trinkets and souvenirs. They also provide a tax refund for every purchase you make with them. On the B1, you might want to try out their workshops.

Thank nicathetraveler
Level Contributor
15 reviews
11 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
4 of 5 bubbles Reviewed 4 weeks ago via mobile

Fun to walk up the winding ramp past all these little stores selling handmade goods. Most of it is quite tacky and more appropriate for teenagers. Toilet themed cafe on the top floor

Thank Gareth J
Seoul, South Korea
Level Contributor
101 reviews
61 attraction reviews
common_n_attraction_reviews_1bd8 57 helpful votes
5 of 5 bubbles Reviewed 4 weeks ago

Fun place to visit for tourist souvenirs. Shops and more shops as you wind your way up the walkway to the top floor. There are hat shops, jewelry, crazy food (poop shaped treats) and my favorite place Jetoy plus so much more.

Thank Bgpow
Level Contributor
433 reviews
80 attraction reviews
common_n_attraction_reviews_1bd8 566 helpful votes
3 of 5 bubbles Reviewed 4 December 2016

I came to this building looking for Gogung Insadong, and was cold & hungry. It is a nice respite from the outside cold. It's just a low-rise mall for budding artists & for arts & crafts. Certainly not my cup of tea nor would I recommend anyone to criss-cross their ways to come to a shopping center. Possibly good for... More 

Thank MouMou
Level Contributor
9 reviews
7 attraction reviews
5 of 5 bubbles Reviewed 2 December 2016

A place where my husband love to visit. This place is full with shops that filled with handmade items. A place where you can write or draw on their walls and you won't get caught. I love one the cafes that is way on top of the building. People that love art SHOULD visit this place.

Thank Danielletss

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Staying in Insadong

Neighbourhood Profile
Nestled between Jongno and Samcheongdong, this small neighborhood offers a crash course in various aspects of Korean culture. Rows of shops display traditional Korean goods such as pottery and earthenware, crafts, fans, and more, making it a popular spot for souvenir shopping. The Ssamziegil shopping complex in particular has become a local institution for its unique spiral layout and the many boutique shops inside that sell handmade crafts and goods. This is the perfect neighborhood to sample a range of Korean dishes, with vegetarian Korean temple cuisine restaurants being a popular draw, but street food carts are just as famous. As a top tourist destination, crowds can swell, particularly on weekends, but you can find some rest and respite in one of the private art galleries or grab a cup of Korean tea in a tea house – many of which are located in beautifully renovated traditional Korean homes.
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