We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Want the lowest hotel prices? You're in the right place. We check 200+ sites for you.

Shinsegae Dept. Store Main

Certificate of Excellence
Myeongdong / Namdaemun
As featured in Shopping Guide for Seoul
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Get directions
Address: 77, Toegye-ro, Jung-gu, Seoul, South Korea
Name/address in local language
Phone Number:
+82 1588-1234
Book In Advance
More Info
and up
Seoul Shopping Tour in Dongdaemun and Myeongdong
More Info
and up
Myeongdong District Tour and Shopping with Traditional Lunch

TripAdvisor Reviewer Highlights

Read all 172 reviews
Visitor rating
  • 18
  • 24
    Very good
  • 3
  • 0
  • 1
Nice Department Store

Plenty of places to eat and there are around 6floors of just Cosmetics, Handbags, Clothes and other nicknacks. Easy to navigate and there are plenty of discounts everywhere!

4 of 5 bubblesReviewed 7 January 2017
Busan, South Korea
Add Photo Write a Review

172 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
  • More
Showing 46: English reviews
Busan, South Korea
Level Contributor
46 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 12 helpful votes
4 of 5 bubbles Reviewed 7 January 2017

Plenty of places to eat and there are around 6floors of just Cosmetics, Handbags, Clothes and other nicknacks. Easy to navigate and there are plenty of discounts everywhere!

Thank Brits_In_Busan
Singapore, Singapore
Level Contributor
25 reviews
9 attraction reviews
common_n_attraction_reviews_1bd8 32 helpful votes
4 of 5 bubbles Reviewed 26 November 2016 via mobile

We were staying across the road at Hotel Mido. Ate lunch at the food hall. Wide range of food ranging from Vietnamese, Indian to Korean food. We went for the Korean food. Ate at 2 Korean food stalls, sharing the food so we could eat more variety. Menus have English description with pictures. At one stall we ate a spicy... More 

Thank Singapore0426
Level Contributor
16 reviews
14 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
4 of 5 bubbles Reviewed 22 November 2016 via mobile

More high-end supermarket compared to lotte. Nice food stores at basement and plenty of cakes/pastries to try

Thank Michelle Y
Level Contributor
184 reviews
85 attraction reviews
common_n_attraction_reviews_1bd8 26 helpful votes
4 of 5 bubbles Reviewed 6 October 2016 via mobile

The food court in basement is excellent and has several mid-upscale options. There is a nice garden on the tenth (11th ?) floor rooftop. Bright, open, and prices are fair. Bring your passport for duty free shipping.

Thank Billy_Whimwa
Rotterdam, The Netherlands
Level Contributor
31 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 13 helpful votes
5 of 5 bubbles Reviewed 28 September 2016 via mobile

Why don't we have a department store like this in The Netherlands? With all luxury brands in one store and some cheaper brands as well. However you have to bring a lot of money if you want to buy something nice. And the foodcourt and foodmarket are brilliant too. You can eat japanese, korean, indian, mexican, italian, etc.

Thank YunJung
Vancouver, Canada
Level Contributor
211 reviews
164 attraction reviews
common_n_attraction_reviews_1bd8 107 helpful votes
4 of 5 bubbles Reviewed 7 September 2016

This is still a good department store, I just feel that if you got to Lotte Main Department store, I don't see why you'd need to go here. My cousin in law came with us looking to buy a duty free LV belt, but they did not have LV at their duty free. He ended up getting it at the... More 

Thank theschuay86
Zurich, Switzerland
Level Contributor
37 reviews
13 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
5 of 5 bubbles Reviewed 1 June 2016 via mobile

There are a few eateries in the department store and most of them look good - once you find them, that's it! There is an "interactive" map on each floor, using which you can locate your destination - once you located English button on it :) The 5F, where most of the eateries are, is reached via 4th floor walkway.... More 

1 Thank nesTravel2003
Cebu City, Philippines
Level Contributor
196 reviews
63 attraction reviews
common_n_attraction_reviews_1bd8 70 helpful votes
4 of 5 bubbles Reviewed 31 May 2016

Just like Harrods in London, or the basement of El Corte Englis in Spain, this place has food in the basement. Except mainly restaurants of many ethnicities. Korean, of course, Japanese sushi, Chinese dumplings, Vietnamese pho, and lots and lots of desserts, from chocolate to gelato.

Thank Bing M
Singapore, Singapore
Level Contributor
98 reviews
40 attraction reviews
common_n_attraction_reviews_1bd8 16 helpful votes
4 of 5 bubbles Reviewed 28 May 2016 via mobile

This main store is located within 15mins from Myeongdong station and one practically find almost anything in this building. The immediate duty free shopping is located from the 8th floor. The lower levels provide tax refunds for tourists. If you're looking for luxury goods from international brands, this is the place to go! However, as some stores have not yet... More 

Thank Viajero1199
Level Contributor
20 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 8 helpful votes
4 of 5 bubbles Reviewed 26 May 2016

Was visiting the Namdaemun market just behind the Shinsegae Main store. Stark contrast between upper class shopping and low mid class just a street across. Posh marque cars line the street outside Shinsegae. Step into the mall and you feel you're in another zone altogether. This is luxury mall if you can afford it. And yes I did not leave... More 

Thank Wayne_T35

Travellers who viewed Shinsegae Dept. Store Main also viewed


Been to Shinsegae Dept. Store Main? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing

Questions & Answers

Questions? Get answers from Shinsegae Dept. Store Main staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?

Staying in Myeongdong / Namdaemun

Neighbourhood Profile
Myeongdong / Namdaemun
Arguably Seoul’s most famous neighbourhood and undoubtedly one of its most popular, Myeongdong takes shopping and eating to new heights, with hundreds of shops, restaurants, and cafes all stacked on top of one another. The rise in popularity of Korean cosmetics, fashion, and more has made this area a must-see for visitors who come and marvel at Myeongdong’s often frenetic pace and energy. Lotte and Shinsaegae’s massive department stores are also popular draws for both Korean and luxury products. The department stores, just like Myeongdong’s streets, are crowded around the clock. Myeongdong’s many street food carts are also immensely popular for their inexpensive and quirky offerings (French-fry-encrusted corn dogs, anyone?). The neighbourhood’s popularity, as well as its close proximity to other popular sights and neighbourhoods, makes it one of Seoul’s most popular places to stay.
Explore this neighbourhood