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Hoehyeon Underground Shopping area

1-1 Hoehyeon-dong 1-ga, Jung-gu, Seoul, South Korea
Review Highlights

Close to Namdaemun Market and right next Myeongdong, this market has a lot to offer for reasonable... read more

Reviewed 6 May 2017
Samuel D
Seoul, South Korea
via mobile
A maze of shops, snack foods, and souvenirs

This is a very busy shopping area stuffed with vendors selling any kind of product or food you... read more

Reviewed 4 May 2017
Seoul, South Korea
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  • Excellent11%
  • Very good37%
  • Average45%
  • Poor7%
  • Terrible0%
5 May 2017
3 May 2017
“A maze of shops, snack foods, and souvenirs”
1-1 Hoehyeon-dong 1-ga, Jung-gu, Seoul, South Korea
Myeongdong / Namdaemun
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Reviews (51)
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1 - 10 of 51 reviews

Reviewed 6 May 2017 via mobile

Close to Namdaemun Market and right next Myeongdong, this market has a lot to offer for reasonable prices

Thank Samuel D
Reviewed 4 May 2017

This is a very busy shopping area stuffed with vendors selling any kind of product or food you might want. It is typical to what you might find at other shopping areas around Seoul. It is often crowded and a little claustrophobic in my opinion....More

1  Thank SMLove226
Reviewed 20 February 2017 via mobile

Well, I chanced upon this place as it was too cold walking in the streets. It's pretty nice here. Lots of souvenirs shops and some clothing and some shops selling K-pop stars' cards, stickers etc.

3  Thank Josephine S
Reviewed 17 February 2017

Me and friend were walking to Hoehyeon from Myeongdong and it was cold that day, we tucked in Hoehyeon Underground Shopping Area continuing our girls' shopping spee.

1  Thank Quack H
Reviewed 19 November 2016

We walked here a few of times during our stay and the last one looking for gifts before leaving Seoul. This shopping center is one of those underground between metro stations and they are also used as a way to cross underground major streets in...More

2  Thank travelsafer
Reviewed 31 October 2016

Very intriguing little place for almost everything available in the Namdemun market but in a more organised and peaceful setup.

1  Thank Gshroff
Reviewed 4 September 2016 via mobile

This underground has one food concession. There are outdoor sports shops, yarn, vinyl records, camera shops, luggage, skin care, money exchange, clothes, and jewelry shops.

2  Thank FDW87
Reviewed 4 September 2016 via mobile

Small shops selling old Music Disks from 60's , cloths, cosmetics, and books. It is not a priority as attraction in Seoul.

2  Thank Abdullah A
Reviewed 26 May 2016

This was truly amazing to see a kind of mall for shopping in a subway. It was clean & tidy as well. Being from the states (USA) it was a marvelous sight to see. Can't wait to come back for another visit.

1  Thank Donna B
Reviewed 1 May 2016

One of the underground malls near Myeongdong area for value shopping of cosmetics. A nice walk in the area.

1  Thank Nish_SG
Myeongdong / Namdaemun
Arguably Seoul’s most famous neighbourhood and
undoubtedly one of its most popular, Myeongdong takes
shopping and eating to new heights, with hundreds of
shops, restaurants, and cafes all stacked on top of
one another. The rise in popularity of Korean
cosmetics, fashion, and more has made this area a
must-see for visitors who come and marvel at
Myeongdong’s often frenetic pace and energy. Lotte and
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Shinsegae Dept. Store Main
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Bank of Korea Museum
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