Insadong

Insadong, Seoul: Address, Insadong Reviews: 4/5

Neighbourhoods • Points of Interest & Landmarks
Read more
Write a review
About
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
Suggested duration
2-3 hours
Suggest edits to improve what we show.
Improve this listing
Tours & experiences
Explore different ways to experience this place.
Top ways to experience Insadong
Popular mentions

4.0
6,409 reviews
Excellent
2,581
Very good
2,828
Average
877
Poor
94
Terrible
29

Traveller of the world
1,240 contributions
Jun 2022 • Solo
This is just stunning! Like stepping back into old Korea. Get lost in the alleyways. Browse, eat, shop and have a coffee. The art, the atmosphere and picturesque streets were magical. I was having a bad day but this made me happy!
Written 10 June 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Cpwee
573 contributions
Mar 2022 • Couples
Touristy street with some interesting handicrafts and souvenirs. There is a relatively new shopping block nestled within the street - it has a huge Kakao & Friends store at its entrance. The 4-storey building with graffiti is also interesting.
Written 21 March 2022
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

ejkb
Grand Rapids, MI455 contributions
Nov 2021
We visit this each time we visit Seoul as there are some nice shops here. The only one I avoid is the official tourist place (can't think of the name) because you are hounded the minute you enter the door. Too bad as it is fun to look around here. Other shops are not like that. My husband especially likes the art supply shops.
Written 5 December 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Brian M
Reading, United States12 contributions
Oct 2021
You can find a great deal to do in the bustling neighborhood. There are museums, palaces, temples, and shopping all within easy walking distance. We stayed in two different parts of Insadong and it was a perfect spot for our time in Seoul.
Written 10 November 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

MNataro
Pyeongtaek, South Korea395 contributions
Nov 2020
Lots of terrific shops and restaurants, it's a fun artsy district that we had a great couple of hours in. Try the "dragon's beard" sweets made right there on the street!
Written 24 April 2021
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Andy. T
Birmingham, UK103 contributions
Nov 2020 • Couples
Insadong has loads of shops and galleries, loads of coffee houses and restaurants. The palaces are a shortish walk away as is the Hanok area which is also worth the trip.
Written 21 November 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Guven D
100 contributions
Sep 2019
Very good place for shopping and for lunch. You can buy Korean traditional products there and you can have traditional Korean lunch or dinner there.
Written 12 August 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Carol
Anniston, AL206 contributions
Aug 2019
One of my favorite areas to shop! There's a shopping street lined with shops selling all kinds of traditional Korean crafts, gifts, and souvenir type items, and the prices were much lower than what you'd find in other areas. I particularly loved the little handcrafted purses. I bought several for my lady friends and they were the perfect size to fill with face masks and other goodies.
There is a fun and lovely three story shopping center called 'SS' with bright yellow walls that features a ton of super fun art installations and a lot of really cool shops. I visited this location several times because it was so cool and I loved the shops. At the top of it is the infamous 'poop; themed cafe where you can get a variety of toilet inspired desserts. It wasn't for me but I enjoyed giving it a peek. This area is definitely a must-visit if you like art and/or like to shop.
Written 13 July 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

EnThaSe
15 contributions
Dec 2019 • Couples
This area is sooo beautiful full of traditional korean houses(Hanoks) that turned into amazing restaurants and stores. A high end area. We spent most of our days there. It has everything you need or want. ❤️❤️
Written 11 July 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Paul T
Grand Rapids, MI632 contributions
Sep 2019
Great place to hang out for a couple hours and just take in new encounters with delight. Every step is a new adventure here with people, culture, history, art, and the tacky.
Written 6 June 2020
This review is the subjective opinion of a Tripadvisor member and not of TripAdvisor LLC.

Showing results 1-10 of 3,628
Anything missing or inaccurate?
Suggest edits to improve what we show.
Improve this listing
Frequently Asked Questions about Insadong

We recommend booking Insadong tours ahead of time to secure your spot. If you book with Tripadvisor, you can cancel up to 24 hours before your tour starts for a full refund. See all 91 Insadong tours on Tripadvisor




Attractions near Insadong: View all attractions near Insadong on Tripadvisor