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Insa-dong, Jongno-gu, Seoul, South Korea
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Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
  • Excellent38%
  • Very good47%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries” (140 reviews)
“tea shops” (53 reviews)
“the main street” (118 reviews)
Suggested Duration: 2-3 hours
Insa-dong, Jongno-gu, Seoul, South Korea
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1 - 10 of 3,021 reviews

Reviewed 2 days ago

Insadong is a hyped up shopping district, no thanks to those Korean tv shows like Running Man. In reality, its really an ordinary looking place with its various shops selling antiques or quirky curios. The street performances light up the atmosphere occasionally, but this is...More

Thank 253SA
Reviewed 4 days ago

If you like exploring stores, bar hopping, sitting in cafes, searching for antiques or memorabilia --or even bowling--this is a good neighborhood to explore. We did not have a lot of time because of other priorities.-- much to my dismay!

Thank SLRS5
Reviewed 4 days ago

Insa-dong's main shopping street has everything you could want for souvenirs, many of good quality. Stop in Ssamzie-gil 4-story shopping plaza just off to the side while here. It's a ramped walk up in a spiral with shops off to the sides. There are info...More

Thank CleopatraBunny
Reviewed 5 days ago via mobile

If you look to buy handcrafts for souvenir, this is the place. You can find antique-esque items as well as modern art pieces along the street. There’re also lots of restaurants.

Thank Waron S
Reviewed 5 days ago via mobile

I think this is a good spot if you’re in the area, enjoy walking, having coffee or dinner at one of its hidden restaurants with typical Korean food. Tip, best food is the hidden streets of insadong, much better that the ones on the main...More

Thank pameliuxvo
Reviewed 1 week ago via mobile

Insadong is closed off to traffic on Sat (2pm-10pm) and Sun (10am-10pm). On the Sat we visited, we saw a protest group saying no to dog meat trade. Interesting! There were also a few performances, and I especially enjoyed the one by college students (farmer’s...More

Thank nlaykhim
Reviewed 1 week ago

Great place for wandering around. Live performances on Saturdays. Cheap souvenirs and Korean pottery, antiques. Be sure to duck into the art galleries while wandering around, and get a coffee and poop-shaped pastry at the Ddo-ong cafe in the Ssamzigil complex!

Thank NLC223
Reviewed 1 week ago

Came here on our first day of arrival, fascinated by its creativeness amidst the tradition and modernisation. Absolutely a good start for our exploration in Seoul. 3500 won ice cream was one of the best here!

Thank scrapmum
Reviewed 1 week ago

A lot of Art on this street and have many restaurants that you must taste if you come here its call Mundoo (만두).

Thank Ning P
Reviewed 1 week ago

It's a reasonable walking street with some nice shops and products, but a few will try to pressure you, just step out and move on.

Thank Brett C
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
Nearby Restaurants
O'sulloc Tea House Insadong Store
244 reviews
.05 km away
Osulloc Tea House
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.05 km away
Gogung Insadong
166 reviews
.01 km away
Bukchon Sonmandu Insa
56 reviews
.03 km away
Nearby Attractions
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111 reviews
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Questions & Answers
Doreen T
13 October 2017|
AnswerShow all 8 answers
Response from Diego M | Reviewed this property |
Yes. Probably 20 mins.
Janice O
13 May 2015|
AnswerShow all 7 answers
Response from Joey L | Reviewed this property |
Been there twice in the afternoon. Shops open till about 9:00 - 10:00 pm.
10 February 2015|
AnswerShow all 8 answers
Response from Lorraine S | Reviewed this property |
Insadong is the old town, full of shops, hawkers, restaurants, etc. I have no idea what hotel you are staying in, but the Insadong is certainly worth seeing. We stayed at the Marriott. Taxis are available, but usually... More