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Insadong

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Address: Insa-dong, Jongno-gu, Seoul, South Korea
Name/address in local language
Phone Number:
09022151006
Website
Recommended length of visit: 2-3 hours
Fee: No
Description:

Though touristy, this vibrant neighborhood is one of the cultural and...

Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.

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TripAdvisor Reviewer Highlights

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Seoul’s iconic neighborhoods

Insadong is a must-go destination for anyone visiting Seoul for the very first time. It has an extensive array of shops and restaurants to enjoy. Went to a street art vendor and i... read more

4 of 5 bubblesReviewed 3 days ago
Asyraf M
,
Singapore
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4,760 Reviews from our TripAdvisor Community

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Showing 2,649: English reviews
Singapore
Level Contributor
7 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 1 helpful vote
4 of 5 bubbles Reviewed 3 days ago NEW

Insadong is a must-go destination for anyone visiting Seoul for the very first time. It has an extensive array of shops and restaurants to enjoy. Went to a street art vendor and i got them to draw for me an exaggerated cartoonist version of SHINEE's Minho. My friend love it - LOLx

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1 Thank Asyraf M
Level Contributor
22 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 5 days ago NEW

Do not miss out on shopping great deals for some souvenirs when you visit Insadong. Shop here for some non typical souvenir items.

Helpful?
Thank Ron S
Singapore, Singapore
Level Contributor
12 reviews
8 attraction reviews
common_n_attraction_reviews_1bd8 5 helpful votes
4 of 5 bubbles Reviewed 5 days ago NEW

We were here for lunch at a well known traditional lunch box place - but the highlight of our evening was when we made the impromptu decision to try the "hanbok experience" There are many stores in the area renting out Hanboks - most of them help to dress you, do some simple hairstyling and you can walk around the... More 

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Thank StephyAlly
Hong Kong, China
Level Contributor
8 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 6 helpful votes
3 of 5 bubbles Reviewed 6 days ago NEW

fun area full of shops and cafes though it was overrun with people idly passing similar time on a Sunday afternoon. We had hoped to find wider range of antique stores and a bit disappointed that shopping seems to be for knick knacks. The children's art areas and handicrafts were fun to see.

Helpful?
Thank gahk2017
A TripAdvisor Member
5 of 5 bubbles Reviewed 6 days ago NEW via mobile

Beautiful historical place. Best antiques, artwork and souvenirs shopping place. Really amazing, one of my favorite shopping places. Visited in Summer of 2015

Helpful?
Thank A TripAdvisor Member
Level Contributor
6 reviews
3 attraction reviews
common_n_attraction_reviews_1bd8 4 helpful votes
5 of 5 bubbles Reviewed 6 days ago NEW via mobile

Cheaper souvenir stuff, you can haggle hard to find money changer mostly filled with clothing stuff , you may find scarf jackets and parkas etude house, face shop, tony moly and missha and skinfood were some of the skincare stores

Helpful?
Thank Kristin M
Grand Rapids, Michigan
Level Contributor
1,226 reviews
560 attraction reviews
common_n_attraction_reviews_1bd8 304 helpful votes
4 of 5 bubbles Reviewed 1 week ago

While not quite the ancient Korean experience we were expecting, the Insadong area does have a few blocks of shops....some souvenir and a few antique. Quite a few of the souvenir shops had some nice ceramics and inlaid boxes and decorative plates. For genuine artistic things like some brasswork, carvings, etc. the cultural shop at Incheon airport is actually worlds... More 

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Thank RickMIusa
Sydney, Australia
Level Contributor
188 reviews
53 attraction reviews
common_n_attraction_reviews_1bd8 41 helpful votes
4 of 5 bubbles Reviewed 1 week ago via mobile

Thus neighbourhood has a nice feel. It is where the first post office was started. Has a nice park - Topgol park which has a high marble tower which was saved from an old temple. The Main Street is full of lovely tea houses, nice local design shops and souvenir shops. Good vibe with locals and tourists wearing Hanbok walking... More 

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Thank Sassychix
Level Contributor
98 reviews
71 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
3 of 5 bubbles Reviewed 1 week ago via mobile

In this area, there a traditional market selling everything here, the food, clothes, souvenir, household appliance including women stuffs

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Thank Asep H
Level Contributor
2 reviews
common_n_attraction_reviews_1bd8 2 helpful votes
5 of 5 bubbles Reviewed 1 week ago

Insadong is always in my top-list when travel to Seoul. I love the walking streets, handmade souvenir shops. Having a cup of herbal tea is must-try in Insadong. There are hundreds tea shop, providing thousand kinds of herbal tea.

Helpful?
Thank Quyen N

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Staying in Insadong

Neighbourhood Profile
Insadong
Nestled between Jongno and Samcheongdong, this small neighborhood offers a crash course in various aspects of Korean culture. Rows of shops display traditional Korean goods such as pottery and earthenware, crafts, fans, and more, making it a popular spot for souvenir shopping. The Ssamziegil shopping complex in particular has become a local institution for its unique spiral layout and the many boutique shops inside that sell handmade crafts and goods. This is the perfect neighborhood to sample a range of Korean dishes, with vegetarian Korean temple cuisine restaurants being a popular draw, but street food carts are just as famous. As a top tourist destination, crowds can swell, particularly on weekends, but you can find some rest and respite in one of the private art galleries or grab a cup of Korean tea in a tea house – many of which are located in beautifully renovated traditional Korean homes.
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