We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.

Insadong

Insa-dong, Jongno-gu, Seoul, South Korea
Website
Share
Save
Book In Advance
Map
Satellite
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Neighbourhoods
Neighbourhoods
Overview
More
Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries” (143 reviews)
“souvenir shops” (135 reviews)
“the main street” (124 reviews)
Suggested Duration: 2-3 hours
LOCATION
Insa-dong, Jongno-gu, Seoul, South Korea
Insadong
CONTACT
Website
Ways to Experience Insadong
from US$18.00
More Info
from US$82.00
More Info
from US$55.00
More Info
from US$50.00
More Info
Write a ReviewReviews (5,783)
Traveller rating
Traveller type
Time of year
Language
  • More languages
All reviews
"art galleries"
in 143 reviews
"souvenir shops"
in 135 reviews
"the main street"
in 124 reviews
"korean souvenirs"
in 69 reviews
"tea house"
in 58 reviews
"korean tea"
in 37 reviews
"street food"
in 180 reviews
"anguk station"
in 46 reviews
"shopping area"
in 64 reviews
"street vendors"
in 50 reviews
"great shopping"
in 45 reviews
"dumplings"
in 36 reviews
"walk around"
in 35 reviews
"handicrafts"
in 118 reviews
"gifts"
in 169 reviews
"culture"
in 224 reviews
"tourists"
in 205 reviews
Filter

1 - 10 of 3,238 reviews

Reviewed yesterday

This place you get to see a little side of old Korea.. Of course you can find lots of souvenirs and food place..

Thank caroltay2018
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 2 days ago via mobile

Good for families and even better with friends as this is a chill out venue that cool vibes. Fun at night

Thank SVRBlackBookAsia
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 2 days ago via mobile

Nice area to walk around. Small interesting places to eat and shop. Friendly shop keepers and not bery crowded in morning. Many shops did not open until 10am. But maybe that was because it was summer.

Thank Beth S
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
See more reviews
Reviewed 3 days ago via mobile

It was amazing to walk around Insa-dong satrting from the village ending to the Insa-dong market The village maintained its traditional look and so are he markets Manal Oman

Thank Manal A
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 4 days ago via mobile

Insadong is a lovely place to visit. Although the souvenirs that were available here we could have also purchased in the underground markets. It’s a great place to spend a day and enjoy the touristy shops, hire a hanbock, and visit the castles.

Thank 601charleneb
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 4 days ago

we bought hanboks here. it was pricy, but good quality. We also bought "dojang ". Wood is more affordable than stone.. Thanks!

Thank Song H
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 4 days ago

You can find here all sort of korean souvenir shops here and good news you can negotiate on price so be bold

Thank AytanSh
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago

This place is very beautiful and so many shop in there. But, when weekend very crowded so we not recomended to enjoy this place on weekend. We want to come again to this place if we back to korea.

Thank Aurelia K
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago via mobile

As a native that was born and raised in seoul half of my life, I do not recommend this Insadong for buying souvenirs nor the authentic Korean experience. Although designated as a touristic, traditional artistic mecca where one can buy traditional crafts, dont be fooled...More

4  Thank Jean V
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 1 week ago via mobile

Very beautiful, lively and colourful. Perfect place to buy unique souvenirs. A long walk. Unique keychains.. Korean handicrafts...bright colourful pouches.

Thank 798vaishalij
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Nearby
Insadong
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
...More
Nearby HotelsSee all 574 hotels in Seoul
Saerim Hotel
94 reviews
.09 km away
Sunbee Hotel
447 reviews
.14 km away
Hotel Aventree Jongno
399 reviews
.19 km away
Centermark Hotel
749 reviews
.21 km away
Nearby Restaurants
O'sulloc Tea House Insadong Store
283 reviews
.05 km away
Osulloc Tea House
70 reviews
.05 km away
Bukchon Sonmandu Insa
74 reviews
.03 km away
Insadong Geu Jib
44 reviews
.03 km away
Nearby Attractions
Jogyesa Temple
815 reviews
.24 km away
Ssamji-gil
407 reviews
.02 km away
Unhyeongung
123 reviews
.29 km away
Ask a question
Questions & Answers
SCYPATH
28 July 2018|
AnswerShow all 4 answers
Response from Paul L | Reviewed this property |
Regarding jumbo taxi. We took one when we were there from incheon to Naaman and it cost about 100,000 won but there was a lot of traffic. Insadong should be better in terms of traffic but because it’s late there may be... More
1
Vote
Jerico C
14 April 2018|
AnswerShow all 5 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
2
Votes
Doreen T
13 October 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.
0
Votes