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SAB World of Beer

15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
+27 11 836 4900
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A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city. The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle! Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs. Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years. It also houses a five-star conference and event venue. Visit experience it for yourself! Access SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct. It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes. Shuttle services from the Gautrain station can be arranged at a minimal cost.
  • Excellent52%
  • Very good36%
  • Average10%
  • Poor1%
  • Terrible1%
Travellers talk about
“beer tasting” (51 reviews)
“beer making” (18 reviews)
Closed Now
All hours
Hours Today: 10:00 - 17:00
Suggested Duration: 1-2 hours
15 President Street, Entrance on Becker St. | Newton Cultural Precinct, Johannesburg, South Africa
+27 11 836 4900

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Reviews (454)
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1 - 10 of 404 reviews

Reviewed 1 week ago via mobile

What a find! We were looking to fill a few hours in j'berg and decided to go here. What an excellent little tour....... on par with the Heineken tour in Amsterdam. Tour guide was amazing and so informative. You also get to sample the beer...More

Thank Nick J
Reviewed 1 week ago

Quite a long tour. Some of the sections were somewhat childlike but the overall experience was a good one and our guide was very informative.

Thank SonjaB60
Reviewed 1 week ago

Even for a craft beer snob like me, an historical tour of this place was well worth the afternoon I spent down here.

Thank dohmatt
Reviewed 2 weeks ago

We did a tour at the World of Beer. The people is frienly there and we learned a lot during the tour. The first half is about the history of beer and the second half is about beer making in South Africa. You also get...More

Thank aventer2017
Reviewed 2 weeks ago via mobile

So I must tell u all this was different and rather enjoyable even though I do not like beer. The tour was interesting to a point otherwise I found it a bit boring as I think I expected more. The setting is great and the...More

Thank Megananne2015
Reviewed 4 weeks ago via mobile

The food and beer at the resturant was very good. But the tour was really nothing special. It could have been nice if our guide was more interested in the tour than his phone. He just said what he needed to say, than moved away...More

1  Thank Bjarne K
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 4 weeks ago

Dear Bjarne K Thank you very much for taking the time and trouble to post your review on TripAdvisor. I am very concerned, as well as surprised by the lack of interest shown by your Tour Guide - do you perhaps a name, as I...More

Reviewed 4 weeks ago

A bit unfair maybe but we wanted to wander around and the museum was only open for guided tours of 45-60 min,

Thank FamJensenNorway
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 4 weeks ago

Dear FamJensenNorway I am not sure why you would rate an exhibition not visited. This is surely not the spirit TripAdvisor expects to see? Regards Tony

Reviewed 4 weeks ago

The beer tour is a good way to make yourself aware of how beer is made. the location is brilliant and vibrant and the deck is a nice way to enjoy but yet break away from the city buzz.

Thank Nix N
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 4 weeks ago

Dear Nix N Many thanks for posting your review on TripAdvisor. I am pleased that you enjoyed your time with us and we hope to welcome you back in the future. Regards Tony

Reviewed 4 weeks ago

This is in an undesirable part of downtown, near to where the old China Town used to be. The building is an interesting design, the concept is well executed and you can sample many of the SAB-Miller brands. I assume that AB Inbev brands will...More

Thank Laurence A
Reviewed 5 weeks ago

That is for adults who are responsible especially those who really want to get drunk and be happy at the same time. thanks to sab world of beer.More

Thank zanelem635
Management response:Responded 3 weeks ago

Dear zanelem635 Thank you very much for taking time to sending a review. I am pleased you enjoyed yourself responsibly, we do not condone irresponsible use of alcoholic beverages. The World of Beer also offers non alcoholic drinks. Looking forward to hosting you to the...More

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Questions & Answers
2 March 2016|
Response from Tony_Rubin | Property representative |
Tickets can be purchased at the door, on arrival, with pleasure. We look forward to seeing you soon Regards Tony
14 July 2015|
AnswerShow all 7 answers
Response from Tony_Rubin | Property representative |
Hi lizatjie Our Tours operate 7 Days per Week, as follows: Tuesday to Saturday: 10h00 to 17h00 Sunday and Monday: 10h00 to 16h00 The normal Tour (R95) takes approximately 75 Minutes, and the Tour plus Beer Tasting (R140... More
14 July 2015|
Response from Tony_Rubin | Property representative |
Hi lizatjie, our Tours operate 7 days per week, departing hourly from 10h00 to 16h00. We look forward to welcoming you to The World of Beer soon. Regards Tony