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SAB World of Beer

Entrance on Becker St. 15 President Street | Newton Cultural Precinct, Johannesburg 2001, South Africa
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A fun filled guided tour through an interactive multi-media museum, exploring the rich history of beer and its South African story. End off with a cold pint in the Tap Room overlooking the city. The immersive tour explores the rich history of Africa's beer culture, transporting you from the tombs of Egypt to the mining townships of Johannesburg's pioneer days. You'll also get to taste traditional African beer, hold hop flowers in your hands, smell the different types of barley and peer into the great big wort kettle! Beer memorabilia and merchandise are also available at the adjoining shop, Tankards and Togs. Since being opened by former President Nelson Mandela nearly 20 years ago, the World of Beer has become one of the country's top attractions for foreigners and locals alike, winning SA Tourism's "Tourist Attraction Category Winner" for three consecutive years. It also houses a five-star conference and event venue. Visit experience it for yourself! Access SAB World of Beer is situated in the heart of the Johannesburg Newtown Cultural Precinct. It is within walking distance of the three major railway stations (Westgate, Braamfontein and Park Station) and conveniently located on one of the city's main taxi routes. Shuttle services from the Gautrain station can be arranged at a minimal cost.
  • Excellent52%
  • Very good36%
  • Average10%
  • Poor1%
  • Terrible1%
Travellers talk about
“beer tasting” (55 reviews)
“beer making” (18 reviews)
“brewery tour” (10 reviews)
Open Now
Hours
Hours Today: 10:00 AM - 5:00 PM
Suggested Duration: 1-2 hours
LOCATION
Entrance on Becker St. 15 President Street | Newton Cultural Precinct, Johannesburg 2001, South Africa
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"beer tasting"
in 55 reviews
"beer making"
in 18 reviews
"brewery tour"
in 10 reviews
"pub lunch"
in 9 reviews
"love beer"
in 7 reviews
"milk stout"
in 6 reviews
"free glass"
in 6 reviews
"beer experience"
in 5 reviews
"fun tour"
in 5 reviews
"tour takes"
in 7 reviews
"overseas visitors"
in 5 reviews
"red bus"
in 5 reviews
"world class"
in 7 reviews
"south africa"
in 11 reviews
"castle"
in 18 reviews
"history"
in 111 reviews
"sorghum"
in 8 reviews
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91 - 100 of 428 reviews

Reviewed 28 November 2016

I visited the world of beer with friends and enjoyed the tour. We capped the day with a meal and fresh draught beers, both excellent

Thank DevanMoodly
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 30 November 2016

Dear DevanMoodly I am pleased that you had an enjoyable visit and meal at the SAB World of Beer. We hope to welcome you back soon. Regards Tony

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Reviewed 26 November 2016

After experiencing the streets of downtown Johannesburg, we decided to take a break and tour SAB. The tour was pretty interesting with a few cheesy sections, but was enjoyable overall. You received tastings at the end, and the bar staff were extremely kind. The view...More

Thank 460camillee
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 28 November 2016

Dear Camille E Many thanks for posting your review on TripAdvisor. I am pleased that you had an interesting and enjoyable Tour and tasting. I hope that the tour of the Streets of Johannesburg was also enjoyable. Regards Tony

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Reviewed 20 November 2016

Was informative to learn more about beer. The educational trip was worth while and a must for people that want to know more about the industry.

Thank richardcbody
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 22 November 2016

Dear richardcbody Many thanks for your review on TripAdvisor. We appreciate your positive feedback and hope to welcome you back in the future Regards Tony

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Reviewed 11 November 2016

Alighted the "Red Tour bu"s at stop "No 7 Newton Precinct" and walked the short distance to the "SAB World of Beer" museum.Entrance fee to the museum was R 100 with two complimentary free beer drinks. I was the only lone tourist and akin to...More

1  Thank MumbaiRiders
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 14 November 2016

Dear MumbaiRiders Many thanks for the review posted on TripAdvisor. I am pleased that you enjoyed your Tour and that Tshidi looked after you well. I will pass your comments on. We hope to welcome you back in the future Regards Tony

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Reviewed 1 November 2016

A must do activity for beer lovers!! The beer-tour, which demonstrates how the beer is made and then taste of various beers of Castle, is simply amazing!! And this place is covered under Red Bus city tour!!

Thank jigneshad
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 2 November 2016

Dear jigneshad Many thanks for posting your review on TripAdvisor. We are pleased that you had an enjoyable Tour and Tasting and hope that your experience gives you a new appreciation og Beer. We hope to welcome you back in the future Regards Tony

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Reviewed 29 October 2016 via mobile

Excellent experience. Our guide Ntokozo was outstanding. Knowledgeable and friendly with a good sense of humor. The attention to detail throughout the tour and all the exhibits is really good. Will definitely go back

Thank Werner B
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 1 November 2016

Dear Werner B We appreciate the review that you posted on TripAdvisor and are pleased that you enjoyed your experience. I will ensure that Ntokoza is informed of your satisfaction. Regards Tony

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Reviewed 22 October 2016 via mobile

We just made the last tour from the Red Bus, so there were only us two. Intersesting tour telling us the history of beer and the process. You dont tour the actual brewing process but its still good with tasting if old and two vouchers...More

Thank Andy S
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 24 October 2016

Dear Andy S Many thanks for posting your review on TripAdvisor. It's a pity that you did not have the time to enjoy our food and further hospitality, including the Beer Tasting package - maybe next time. We hope to welcome you back to the...More

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Reviewed 21 October 2016

I took a couple here from The Netherlands, it was a good activity for a rainy day. Very informative and enjoyable.

Thank Lemorne72
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 24 October 2016

Dear Lemorne72 Many thanks for your review, posted on TripAdvisor. I am pleased that you enjoyed your experience and we hope to see you again, in the future Regards Tony

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Reviewed 20 October 2016

I've enjoy each and every moment! The food was enough and were delicious. The place was clean and tidy enough. The bar men and the waiters we friendly and had an excellent service! Well done keep it up! The cloths that were sold was very...More

Review collected in partnership with this attraction
Thank makhosinidlamini
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 21 October 2016

Dear makhosinidlamini We are pleased that you enjoyed your experience at the World of Beer. I will pass your comments on to the Staff concerned and thank you for your kind comments Regards Tony

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Reviewed 19 October 2016 via mobile

One if the stop overs on the Red Hop On/Off bus was SAB World of beers. For a nominal fee, every hour, they have a nicely guided tour, explaining in Videos and posters the creation and history of beers, Ethiopia to present day. Each person...More

Thank Captivaboy
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Tony_Rubin, General Manager at SAB World of Beer, responded to this reviewResponded 21 October 2016

Dear Captivaboy Many thanks for posting your positive comments on TripAdvisor. We appreciate your positive comments and hope to welcome you back in the future Regards Tony

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Ask a question
Questions & Answers
smrgeog
2 March 2016|
Answer
Response from Tony R | Property representative |
Tickets can be purchased at the door, on arrival, with pleasure. We look forward to seeing you soon Regards Tony
0
Votes
lizatjie
14 July 2015|
AnswerShow all 7 answers
Response from Tony R | Property representative |
Hi lizatjie Our Tours operate 7 Days per Week, as follows: Tuesday to Saturday: 10h00 to 17h00 Sunday and Monday: 10h00 to 16h00 The normal Tour (R95) takes approximately 75 Minutes, and the Tour plus Beer Tasting (R140... More
0
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lizatjie
14 July 2015|
Answer
Response from Tony R | Property representative |
Hi lizatjie, our Tours operate 7 days per week, departing hourly from 10h00 to 16h00. We look forward to welcoming you to The World of Beer soon. Regards Tony
0
Votes