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The Shop at NBC Studios

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Address: 30 Rockefeller Plz, 6th Avenue Entrance, New York City, NY 10112-0015
Phone Number: +1 212-664-3700
08:00 - 21:00
Open now
See all hours
Sun 08:00 - 19:00
Mon - Sat 08:00 - 21:00
Recommended length of visit: <1 hour

Shopping's never been so entertaining. A brand new store. A whole new...

Shopping's never been so entertaining. A brand new store. A whole new shopping experience. More fun, more interactive content,and more exclusive merchandise from your favorite NBC shows.

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TripAdvisor Reviewer Highlights

Read all 189 reviews
Visitor rating
  • 34
  • 40
    Very good
  • 27
  • 10
  • 7
Worth a stop

Fun store with a lot of merchandise from your favorite shows. A little pricey but that's New York. You never know who you will see there, we saw Sting who was signing autographs.

4 of 5 bubblesReviewed 1 week ago
Palm Bay, Florida
via mobile
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189 Reviews from our TripAdvisor Community

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Showing 118: English reviews
Level Contributor
33 reviews
7 attraction reviews
common_n_attraction_reviews_1bd8 10 helpful votes
5 of 5 bubbles Reviewed 6 days ago NEW

If you like to keep some small Souvenirs in your office, so you have to visit this shop. I'm sure you will like it.

Thank Talalqatar
Palm Bay, Florida
Level Contributor
119 reviews
42 attraction reviews
common_n_attraction_reviews_1bd8 25 helpful votes
4 of 5 bubbles Reviewed 1 week ago via mobile

Fun store with a lot of merchandise from your favorite shows. A little pricey but that's New York. You never know who you will see there, we saw Sting who was signing autographs.

Thank 0415_wanderlust
Ottawa, Canada
Level Contributor
31 reviews
30 attraction reviews
4 of 5 bubbles Reviewed 4 weeks ago via mobile

The shop for NBC was pretty great. A lot of iconic shows have been part of NBC and they definitely target sitcom fans. There was a lot of fun TV show merchandise you can buy and you can even pretend to be on NBC news.

Thank Gillian M
RyanNBC, Director of Sales at The Shop at NBC Studios, responded to this review

Dear Gillian M, Thank you for your review of The Shop at NBC Studios. We are happy to hear you enjoyed the store's merchandise! Warm regards, Ryan Michaelsen Director, The Shop at NBC Studios More 

Hobart, Australia
Level Contributor
17 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 2 helpful votes
1 of 5 bubbles Reviewed 14 October 2016 via mobile

So, we had standby tix for SNL. We were told to get there at 9. We got there at 7 and were told we couldn't start queuing. They said, 'go away, relax, grab something to eat'. I said 'when can we start queuing/ when can we come back?' She said come back at 9. I checked with two more staff... More 

Thank Janine M
Wexford, Pennsylvania
Level Contributor
201 reviews
43 attraction reviews
common_n_attraction_reviews_1bd8 79 helpful votes
3 of 5 bubbles Reviewed 20 July 2016

I was in NYC in April - went to the NBC shop by the Today Show and it was closed. What? Thankfully, there is another shop in Rockefeller Center off the main doors of the 6th Ave entrance. So this time (in July), we went and IT WAS CLOSED AGAIN. Again, the other one is open. I'm not sure if... More 

Thank Alexandluciesmom
Level Contributor
115 reviews
59 attraction reviews
common_n_attraction_reviews_1bd8 66 helpful votes
5 of 5 bubbles Reviewed 14 July 2016 via mobile

Fun time at NBC Studios- stocked up on memorabilia at the shop. Stefan!!!! T-shirt was a must for me. Good selection of items in a beautiful building.

Thank catwmn2xVT
Paris, France
Level Contributor
24 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 9 helpful votes
2 of 5 bubbles Reviewed 29 June 2016

Went there today (28 June 2016) and huge disapointent: the store was almost empty and only selling "Today" merchandise :-(

Thank JN-75
Charlotte, NC
Level Contributor
358 reviews
218 attraction reviews
common_n_attraction_reviews_1bd8 164 helpful votes
4 of 5 bubbles Reviewed 25 June 2016

My family visited this store as we were waiting for the NBC studio tour meeting there (which we highly recommend). While I liked walking around and seeing all of the different images from current and past hit NBC shows I didn't buy anything because the prices were sort of ridiculous (i.e. a $20 Friends mug... for a mug...) But there... More 

Thank jesselodge
Waterloo, Canada
Level Contributor
8 reviews
6 attraction reviews
common_n_attraction_reviews_1bd8 4 helpful votes
3 of 5 bubbles Reviewed 16 June 2016 via mobile

The NBC Shop was on our tourist list of places to visit. I picked up some Friends items because I'm a huge fan but overall, the merchandise was limited and pricey. A fun place to visit and get a couple things but nothing overly spectacular.

Thank KWa16
Sydney, Australia
Level Contributor
27 reviews
20 attraction reviews
common_n_attraction_reviews_1bd8 17 helpful votes
3 of 5 bubbles Reviewed 2 June 2016

I stopped in here after seeing the Stefon t-shirts in the window (my wife is a huge fan). I popped in to grab one thinking that with the variety of NBC shows there would be a very wide range of merchandise. Unfortunately I was very disappointed, the merch mainly consisted of t-shirts, shot glasses, & other random items with the... More 

Thank GMuir

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Typical questions asked:
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  • Is there a restaurant or café onsite?

Staying in Midtown

Neighbourhood Profile
This is the iconic New York that so many visitors imagine before they visit—spectacular skyscrapers like the Chrysler Building and Empire State Building, iconic public buildings like Grand Central Terminal and the New York Public Library, and the non-stop hustle and bustle of the city streets. Fifth Avenue is a shopper's heaven where you can find every kind of store imaginable, with fashion brands ranging from the affordable to the ultra-fancy. Visit the Rockefeller Center to experience towering Art Deco grandeur, and foodies will love the busy restaurants that stay open late in Koreatown. After dark, Midtown calms down a bit, but at any time of day or night it still feels 100% New York.
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