We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
The latest reviews. The lowest prices. The perfect place to shop for hotels.
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Get directions
Address: Via Fabretti 5 | Giovanni Baiano, 06053, Deruta, Italy
Phone Number:
+39 392 525 8777
Recommended length of visit: <1 hour

   Antica Fornace Baiano is a genuine historical and cultural...

   Antica Fornace Baiano is a genuine historical and cultural treasure -not to be missed- with beautiful pottery!ANTICA FORNACE DERUTA, located in the historic center, is always open. It is a genuine family run pottery shop, with an exceptional museum, a one-of-a-kind antique collection of pottery from the original largest pottery factory in Deruta complete with artists renderings and prototypes from over the centuries. Also inside the shop is the first kiln of Deruta, an Etruscan and Medieval pottery kiln to explore, with all of the artistic history of the birth of pottery in Deruta and fragments on display. Don't lose time and energy. ANTICA FORNACE DERUTA is the first place you need to see when you come to Deruta to understand and live again the history, the tradition, the passion, and the beauty that Deruta has given to the world for centuries through its art of hand painted pottery. Learn it from a family of quality artists and artisans, the Baiano family. The shop is open every day, all day. You will recognize the building by all the colorful pieces and shards of pottery embedded in the wall – always a favorite photo-op. The Baiano family lives above and is always available. Someone is usually in the shop, if not, either call up to the window ... Francesco! ... or call the son, Giovanni! who runs the shop and speaks English. In the shop, they sell all types of pottery using the unique designs from their collection for the table and home furnishings, wedding gifts and plates, and more. They also do custom table service in the antique style or from a piece of art that you like. When you buy a piece of pottery from ANTICA FORNACE DERUTA you bring an exclusively personal and unique piece into your home. We await your visit!

read more

TripAdvisor Reviewer Highlights

Read all 83 reviews
Visitor rating
  • 44
  • 4
    Very good
  • 0
  • 0
  • 0
History of making pottery

Like the previous reviewer, we stumbled on the shop by accident and at the time we were the only visitors then the owner was pleased to describe in detail the history of the... read more

Reviewed 23 August 2014
Huntingdon, United Kingdom
Add Photo Write a Review

83 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
  • More
Showing 48: English reviews
Huntingdon, United Kingdom
Level Contributor
234 reviews
144 attraction reviews
common_n_attraction_reviews_1bd8 56 helpful votes
Reviewed 23 August 2014

Like the previous reviewer, we stumbled on the shop by accident and at the time we were the only visitors then the owner was pleased to describe in detail the history of the making of pottery from Etruscan times and that the current shop had been in his family for 4 generations (over 100 years). The older pottery was interesting... More 

Thank Keith1812
Atlanta, Ga
Level Contributor
44 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 42 helpful votes
Reviewed 17 July 2014

We stumbled on Giovanni's shop and museum on a walk through Deruta - it was fascinating and he had beautiful pieces. His knowledge of the history of Deruta pottery as well as his family's role was wonderful and Deruta pottery is clearly his passion. This is so much more than a shop. It's a piece of Deruta history with a... More 

Thank Kathleen E
Vancouver, Canada
Level Contributor
245 reviews
58 attraction reviews
common_n_attraction_reviews_1bd8 118 helpful votes
Reviewed 19 June 2014

We went on a small tour to this gem. It was amazing to see the detail in all the pottery and the fine craftsmanship. We just had to purchase a few items to treasure the detail of these hand painted works of art.

Thank dlarocqu
Naples, Italy
Level Contributor
6 reviews
4 attraction reviews
common_n_attraction_reviews_1bd8 3 helpful votes
Reviewed 27 May 2014

My husband and I arrived in Deruta on our way from Naples to Assisi- we stopped at Antica Fornace based on the reviews on tripadvisor- sure enough- the store was open, we just had to call out Giovanni (I ended up calling on the phone) and he came right away. Loved his passion for the history of the ceramics he... More 

Thank Danna V
anticafornacederuta, Owner at Antica Fornace Deruta, responded to this review

Thank you for your visit. It was really fun to meet you guys. It makes us happy that you like your pieces of handmade pottery. You selected beautiful plates. This is our work and we do it with care and passion. We hope to see you again soon in Deruta! A presto! More 

Piegaro, Italy
Level Contributor
140 reviews
68 attraction reviews
common_n_attraction_reviews_1bd8 150 helpful votes
Reviewed 17 January 2014

We bring guests to Deruta often and only take them to three places. First stop is always at Antica Fornace to experience the history of Deruta ceramics. Giovanni and his father, Francesco, discovered an ancient Etruscan oven when they enlarged an old cellar under their home for the shop and visitors can actually enter the oven. Francesco worked in the... More 

Thank ColleeninPiegaro
Todi, Italy
Level Contributor
4 reviews
common_n_attraction_reviews_1bd8 1 helpful vote
Reviewed 11 November 2013

If you're going to make a trip to Umbria, a definite hot-spot is the Antica Fornace Deruta! What a wonderful place to view beautiful ancient pottery while getting a tour by Giovanni and his wife, Joan. They are an exceptionally friendly and knowledgeable couple and willing to take as much time answering questions about the myriad of ceramic objects in... More 

Thank GoodKarma02
Kansas City, Missouri
Level Contributor
190 reviews
83 attraction reviews
common_n_attraction_reviews_1bd8 91 helpful votes
Reviewed 20 September 2013

This is little off the beaten path from historic centro but if you look in the plaza there are two pottery signs that direct you down a path and steps to the antique kilns and a small museum of various styles and artists of Deruta pottery. The kilns were uncovered when they were working on the house and the owner... More 

2 Thank Victoria L
Level Contributor
14 reviews
common_n_attraction_reviews_1bd8 3 helpful votes
Reviewed 14 September 2013 via mobile

Giovanni is friendly, knowledgeable and has wonderful manners. He clearly loves what he does and loves to share what he knows. His Etruscan kiln is just cool, and the ancient artifacts beautiful. Can't wait to drink our coffee out of our new Deruta cups! My favorite part of visiting Deruta. Thanks Giovanni!

Thank Emmannuellaa
Level Contributor
3 reviews
common_n_attraction_reviews_1bd8 3 helpful votes
Reviewed 7 May 2013

My students and I loved visiting the fascinating ceramic studio and museum, Antica Fornace, in Deruta in Umbria, Italy. Joan and Giovanni were such welcoming, helpful, and informative guides. One of the highlights of our visit was chatting with Giovanni, Sr. who took us through the family's collection of pottery ranging from Renaissance pieces to very contemporary ones. It was... More 

Thank NycDaisy
Cairo, Egypt
Level Contributor
7 reviews
common_n_attraction_reviews_1bd8 5 helpful votes
Reviewed 2 January 2013

Our travel book that we use suggested that we seek out some of the shops off the main streets for some good deals. We are glad that we did. Antica Fornace Deruta was a gem. The owner was very pleasant to talk with and gave us a tour of the museum and old kilns. Some amazing works there and cheaper... More 

1 Thank Senica G

Travellers who viewed Antica Fornace Deruta also viewed

Deruta, Province of Perugia

Been to Antica Fornace Deruta? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing

Questions & Answers

Here's what previous visitors have asked, with answers from representatives of Antica Fornace Deruta and other visitors
1 question
Ask a question
Wynnewood, Pennsylvania

See all questions (1)

Questions? Get answers from Antica Fornace Deruta staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do I have to buy a ticket for my infant?
  • How do I get there using public transportation?
  • Is there a restaurant or café onsite?