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Vienna Shopping Guide

In a city where imperial court luxury still reigns, Vienna indulges shoppers in life’s finer things along the Danube. Many of the shops that once supplied the emperor with new clothes, perfume, and sweets are still among the most revered in the city center. There’s no doubt Vienna adores tradition. But modern designer boutiques and wildly diverse markets also delight shoppers with unexpected treasures. Here are some of the best places to experience Vienna’s shopping culture.

Inner Stadt (First District)

In the grand Inner Stadt—home to the Hofburg Palace, St. Stephen’s Cathedral and State Opera House—former suppliers to the emperor and exclusive flagship stores line Kohlmarkt, Vienna’s most established luxury promenade. Walk to Kärntner Strasse to see the glittering Swarovski boutique and the Steffl department store’s glass elevator with stunning views of the busy street below. Cafés and coffee shops make excellent stops for people-watching along many pedestrian-only cobblestone streets in the area. Historic buildings house everything from Austrian jewelry and fashion brands to chocolatiers and porcelain shops. The side streets around Graben are an antique hunter’s dream, with boutiques selling Baroque armories, fine rugs, Renaissance chests, classic timepieces, and other gems.

Top Places to Shop in Vienna
Wagner Juwelier
7 reviews
With both a goldsmith and watch maker in house, Wagner Juweiler is a traditional Viennese jeweler in the 1st District selling luxurious brands such as Rolex, Cartier, Bulgari, and Hublot.
Mühlbauer Hutmanufaktur
3 reviews
This Viennese hatmaker is a favorite for classic and fresh trends. Brad Pitt and Yoko Ono are fans of the international brand with a flagship store in the 1st District and another in the 7th District.
Ringstrassen Galleries
68 reviews
At the edge of city center, this indoor shopping mall includes 60 shops and restaurants. It is located on Kärntner Ring, where the city walls once stood, near Stadtpark and the Opera House.
Augarten Porzellan
28 reviews
The 1st District flagship store of this traditional Viennese porcelain maker, a former Imperial Court purveyor, is artfully designed. Shoppers can also visit the factory and museum east of the Danube.
BahnhofCity Wien Hauptbahnhof
34 reviews
This shopping mall at Vienna’s main train station has longer hours than most other stores in the city. It’s a convenient place to pick up groceries, books, clothes, and more.
Donau Zentrum
217 reviews
Just east of the Danube River from the city center, this large shopping mall is next to a metro stop and includes international fashion brands, a cinema, restaurants, and coffee shops.
Ina Kent Store
This Viennese designer is known for her stylish, multi-functional bags. Her namesake Ina Kent Store on Neubaugasse is an icon among trendsetters in the 7th District.
Meiselmarkt Wien
14 reviews
Vienna’s only market located entirely in a building, Meiselmarkt has a shopping mall atmosphere and offers shoppers a selection of fruit and vegetables, meat, fish, and baked goods.
J & L Lobmeyr
22 reviews
A Viennese icon among collectors of fine crystal, J. & L. Lobmeyr is a former purveyor to the Imperial Court. The glass maker’s store features unique chandeliers and mouth-blown glassware.
134 reviews
One of only a few department stores in Vienna, the multi-floor Steffl offers major fashion labels. Take the glass elevator to the rooftop restaurant for views of St. Stephen’s Cathedral.
Vienna Naschmarkt
3,493 reviews
Vienna’s largest market, Naschmarkt near the Karlsplatz and Kettenbrückengasse metro stations, has more than 120 food stalls with every ethnic variety imaginable. Saturdays it includes a flea market.
The Viennastore
5 reviews
For souvenirs without the kitsch, The Viennastore hits the mark. You’ll find classic pieces made in Vienna: J. & L. Lobmeyr crystal, Augarten porcelain, Vienna clocks, games, and books.
Manner Shop
407 reviews
Within walking distance of St. Stephen's Cathedral is the sweet shop flagship that bears the church’s image on its iconic pink foil packaging. Manner Shop is synonymous with Vienna’s nougat wafers.
Pregenzer Fashion Store
On Schleifmühlgasse in the 4th District, Jutta Pregenzer sells her own designed collections and international brands at her namesake store set among fashionable shops, restaurants, and galleries.
Lena Hoschek
1 review
A Viennese clothing designer with stores around the world, Lena Hoschek has a chic flagship store in Vienna’s 1st District. One of her clothing lines, “Tradition,” celebrates the Austrian dirndl.
Goldenes Quartier Vienna
8 reviews
This exclusive new 1st District shopping development is located in a complex of heritage-listed historic buildings between Tuchlauben and Am Hof and includes luxury brands Prada, Miu, and Vuitton.
Parfumerie J.B. Filz
3 reviews
A perfumery founded in 1809, J.B. Filz was once a supplier to the Imperial Court. This 1st District business located on Am Graben still produces centuries-old fragrances from original recipes.
Beer Store Vienna
23 reviews
Beer connoisseurs can sample Austria’s centuries-old brewing tradition at Beer Store Vienna, which has a beer store, homebrew supplies, and taproom with special tastings and seminars.
Zuckerlwerkstatt Vienna
56 reviews
Translated “sugar workshop,” this candy store in the 1st District sells traditional Viennese silk candies filled with chocolate. Visitors can watch the handmade process in the viewing kitchen.
Swarovski Kristallwelten Store Wien
9 reviews
At the three-story world headquarters of this legendary crystal brand in the 1st District, shoppers can browse jewelry, figurines, and art installations, or visit the Moët & Chandon champagne bar.

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#1 of 248 Shopping in Vienna
... holiday we were in Vienna in the Summer but we have been over the Christmas period a couple of times and the Christmas market held here is superb ,lots of stalls with the beautiful palace as a stunning backdrop.
The holiday spirit permeates throughout the place with families, children, old and young celebrating the season together with singers singing Christmas songs and countless places to shop and eat traditional holida...
#2 of 248 Shopping in Vienna
We visited this shopping mall for 2:30 hours, it has a lot of stores with excellent quality and a very nice environment and a beautiful design.
You can spend a lot of hours there as there are a lot of chain shops with larger areas, you can charge your phone in many free charge chairs inside the mall.
#3 of 248 Shopping in Vienna
Manner Schnitten are my favourite Sweets! the shop has a nice design and the staff was helpful and nice.
Yummy treats - great for gifts to take home to friends/family
#5 of 248 Shopping in Vienna
the established auction house in Vienna is always worth visiting, there is a ground floor section where you can purchase different objects d'art , the auction calendar as such is worthwhile studying, and so are th...
Auction House!
See 3 Experiences
#7 of 248 Shopping in Vienna
Very beautiful building and very stilis it’s unic from very gut Architekt who made the Hundertwasserhouse and put great idea .You cane see shops es well, its worth and a must to see
Funny colorful shopping shops will surprise you with their variety of very high-quality souvenirs, unusual bars and cafes.
#8 of 248 Shopping in Vienna
We asked a local owner of a specialty shop and she pointed us to the upstairs at Meinl - and what a delight to find it!
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#9 of 248 Shopping in Vienna
Creamy, smooth, rich, flavorful, oh I could go on and on, but you need to find this wonderful shop and treat yourself IF you are a chocolate lover.
I would absolutely recommend this wonderful chocolate shop and I am going to Switzerland in a week.
#11 of 248 Shopping in Vienna
This is a mix of everything, lots of eateries, mixed with clothing, gourmet foods and chocolates, fresh produce.... Etc... Loved it loved it, loved it!
The naschmarkt is a sprawling old-fashioned food market offering everything you can imagine from fresh veggies, fresh fish, fresh meat, cold cuts, cheese, nuts, fruits, teas, wines, vinegars, etc….
See 27 Experiences
#12 of 248 Shopping in Vienna
Clean and had a huge selection of great foods - I love the Billa supermarket chain in general but this specific shop is one of the bests due to its size.
#14 of 248 Shopping in Vienna
Vienna is full of charming, old world shops and experiences and this adorable chocolate and confection shop near the Cathedral is a must-visit for the best artisan chocolates made in Vienna (both dark and milk) an...
The shop is just a block off the main shopping street, not far from St. Stephens.
#15 of 248 Shopping in Vienna
Went there during the day, busy, loads of little restaurant, souvenirs shops, food & clothes stands!
Flea market behind Naschmarkt is one of my favorite place.
#16 of 248 Shopping in Vienna
This small museum offers a great collection of vintage and modern cameras from different eras and interesting photographs.
#17 of 248 Shopping in Vienna
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#18 of 248 Shopping in Vienna
She also took us to some amazing Viennese clothing shops, one in particular that was fabulous was where the famous Dita von Teese likes to shop.
It was fun to walk into shops where the designers were eager to chat and get to know you.
See 2 Experiences
#20 of 248 Shopping in Vienna
I will def return to shop here again for sure best shopping in East Europe so far! if you enjoy luxury shopping Do visit you wont be disappointed!
This is flagship department store in Vienna that offers variety if luxury brands.
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#21 of 248 Shopping in Vienna
It offers two very nice supermarkets, clothing, shoe, sports and a big electronics shop - on the second floor the mall offers a very nice food court where it is easy to find the right meal or just coffee and cake...
#22 of 248 Shopping in Vienna
The train station is like a city itself that has every imaginable service needed with tons of restaurants, luggage storage, and lots of information for travelers.
the main train station of city of vienna..near to everything and connection with the whole city.it is a mall and together a train station .
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#24 of 248 Shopping in Vienna
We saw the window and were drawn in straight away - lovely young lady helped serve and explain about the products on offer and varieties - we brought some as gifts to take home - very nice shop and enjoyable exper...
My wife and I chanced upon this little gem of a shop and walked out with the biggest smile.
#25 of 248 Shopping in Vienna
We found this shop in search of Josef Hoffman glass and this is the place to get it.
#26 of 248 Shopping in Vienna
... we opted to have bottles of beer from Next Level Brewing Co and went for a pale ale ,these were served in excellent condition being iced cold, we just chilled out and took in the great bottle shop we were in.
#27 of 248 Shopping in Vienna
This market is clearly for local people who want to shop.
Local produce of high quality, flowers, places to eat and drink...and everything at an acceptable price and not sooo full of tourists (but yes, well, many locals...).
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#29 of 248 Shopping in Vienna
The shop is small but full of incredible books.
This is a great, old fashioned bookstore with books you won't find anywhere else.
#30 of 248 Shopping in Vienna
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