Truth be told, we've been to this place on many, many occasions (and keep on coming back!).
The inside shops tend to be a bit on the expensive price, but do know you get value for your money. Very good & fresh produce.
The outside shops (from the farmers) are a bit cheaper, and also offer very fresh products. The variety you can find here is impressive, especially for the size of some shops (some can be best described at miniature shops & are often not more than a few square meters in size).
The atmosphere here when we go (on Fridays's normally) is always very good, friendly people working there & yes, you want the good produce, you come here & pay a little bit more.
There are also some nice places to eat something little around. We personally like to eat a good sandwich from Lewkowicz Charcuterie & often take some of their cold-cuts home with us.
Looking for a great shuk in Tel-Aviv? Want fresh produce? Go here, you won't regret it!