Shopping in Seoul

Best Shopping & Malls in Seoul, South Korea

Shopping in Seoul

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    Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.
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    Highest rated attractions on Tripadvisor, based on traveller reviews.
Shopping
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629 places sorted by traveller favourites


Showing results 1-30 of 629

What travellers are saying

  • MrsGNZ
    South Island, New Zealand403 contributions
    We came here for the stall featured in Netflix. Her food is tasty. We didn't wonder around for things other than the food.
    Written 21 July 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Shivam B
    Agra, India6 contributions
    The 555m tall Seoul world tower is the best way to get a 360 degree view of Seoul. We had purchased tickets online, and we breezed through the entry by scanning the QR code. The elevator was covered in LED screens inside, and there were three levels of windows at the top so no one was fighting for window space. You must try the glass floor area too, it's a thrilling and scary experience.
    Written 30 September 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Moonrock1962
    Devonport, Australia957 contributions
    If you are into visiting markets, this on is a must visit. If you are shopping you will be spilt for choice. However even if you aren’t shopping worth a visit exploring the little alleyways lined with stalls. Recommend going later in the day when everything is open. Heaps of little street food stalls as well also well worth experiencing.
    Written 7 July 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Brooke T
    Memphis, TN209 contributions
    The library was the most interesting part. There are tons of stores and restaurants if you want to people watch.
    Written 31 August 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Sehee K
    2 contributions
    Cutest place!
    Recommend visiting here to just look around or to shop!
    All the staffs were nice too! :)
    Written 1 October 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • 어니 어
    8 contributions
    I went to purchase a makeup foundation, and the people at CHICOR were very nice and knowledgeable. They made it easy for me to find what I needed. I highly recommend this location to those who want to experience diverse cosmetics brands in one place.
    Written 7 September 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Exploration617298
    8 contributions
    Food Court was amazing with lots of choices, but the foods are a bit pricey. Staff were very helpful. Location was very convenient for us since we stayed at Lotte Executive Tower and it was well connected with underground shopping too.
    Written 11 July 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • TaherAlbaghliJulian
    Kuwait City, Kuwait1,981 contributions
    Garosu-gil, also known as (Tree Lined Street ). Is one of the famous street in
    Seoul. We enjoyed walking in cute & fashionable neighborhood w lots of shops, bars, restaurants, cafes etc in Gangnam next to Sinsa Station. This
    street is small. It is worth visit

    Written 12 September 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Elisabeth O F
    Matawan, NJ21 contributions
    Very local meat market. A lot of varieties. We had lunch for 4 and spent around $112. You buy your meat and the butcher will bring you to the restaurant. They will charge 6000wons for charcoal and side dishes. Again, the market is very local, so be prepared of the environment.
    Written 24 June 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • MisterUserName
    Atlanta, GA366 contributions
    Nice underground shopping mall that’s about 1km long. Lots of shops, but most of them sell the same stuff - clothes, accessories, luggage, shoes, purses, socks, blankets, paintings, flowers, and more.
    We used to shop at Dongdaemun, but prefer Goto Mall now, at least you can see the prices upfront.
    Two food courts, one on each end. Tarot reading booths and massage chairs, too. Get a 10 minute massage for 10,000 won.
    Don’t get fooled about the clearance sale, same price the next day we noticed.
    Written 24 November 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • AnLil
    943 contributions
    Hongdae is interesting as a fun and affordable student ghetto shopping area. The soldiers who are 19-20 year olds mingle with university female students, and young pop street performers are common. You can take line 1 or Seoul station two stops to 4 (Blue) Samgakji station to transfer to orange line 6 Sangsu station. (Exit 1 is at the intersection or cross the street from exits 3-4 escalators there). Three or so more stops (Sangsu) takes you to Hongdae or take bus 7011 Jungju on Dongmak-ro. From there, walk downhill on Wausan-ro. Bus 16 takes you closer to the head at Ol Cafe or the glass family Karaoke building. On foot, pass Gusto Taco and Nike to reach the sign to Hongik Univ. (Right). Another right at the Rooftop Camping jazz signs beside Hongik-ro 2-Gil reveals a busy Z Gen. strip of shoe stores and eats. (On the left side uphill toward the head of the street reveals clothing/apparel bazaar—split between men’s wear on the left and Women’s clothes on the right. Across from green Troubadour is a standup K-pop figure, JK’s Magic Shop (Jungkook). There’s also a Pop Mart across from Heuk Gwa Dang bubble tea and sitting in the Hollys Coffee above street entertainment affords a view up to H&M kitty corner from Footlocker.
    Written 3 September 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • MissyTravellor
    Toronto, Canada103 contributions
    The market is easy to find. And it has fresh seafood that you buy and tell them to cook them for you at the second floor where all the restaurants located.
    Written 25 July 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Travelove58
    11,272 contributions
    Our "favorite" departmental store in Korea. Always try to visit their stores in different cities whenever time permit. Excellent ambience, big & very classy, lots of great products. But very upscale, very expensive . Great for browsing especially the supermarket. But not for buying.
    Written 23 December 2022
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • JHL
    Seoul, South Korea8,757 contributions
    This is a really huge culture complex close from Yeongdeungpo Station. Good to visit.

    - The location is 5~10 min walk from Metro Yeongdeungpo Station. Underground Mall between subway station and the entrance has many affordable shops and they are worthy of spending time, too.

    - There are multiplex theater, department store, restaurant cluster, etc.

    - Really spacious. Enough number of escalators at each floor. Comparing to other gigantic shopping complex in Seoul, Times Square has some tranquility. Quite comfortable to shop around.

    - I was a little bit disappointed this complex wasn't having much places for relaxing or to have fun. Just eating and shopping for a short visit. I don't know if there were enough. We were unable to find, though.
    Written 18 August 2020
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
  • Heng
    Singapore, Singapore3,736 contributions
    The exterior looks promising but we were disappointed with the variety of shops within. The building is designed based on a spiraling concept winding around a courtyard, whereby all the shops are arranged on a sloping walkway which brings you from ground floor all the way to the roof. Lots of photo opportunities here.
    Written 18 July 2023
    This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Frequently Asked Questions about Seoul