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103-107 New Road, London E1 1HJ England
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COVID-19 update: See the added health and safety measures this property is taking.Read more
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Traveller (291)
Dining (60)
Videos (3)
What is Travellers’ Choice?
Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.
Travel safe during COVID-19
Visit our Travel Safe hub to see how we're helping you make more informed travel decisions during COVID-19.
What you can expect during your stay
  • All linens sanitised in high-temperature wash
  • Face masks required for guests in public areas
  • Floors marked for social distancing
  • Hand sanitiser available to guests & staff
  • Regularly sanitised high-traffic areas
  • Staff required to regularly wash hands
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Updated 21/07/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
A note from New Road Hotel
Updated 21/07/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.


#150 of 1,170 hotels in London
Travellers' Choice
New Road is a stylish 79 bedroom boutique hotel in East London. Housed in a former textile factory in Whitechapel, it boasts Warehouse style bedrooms with social zones on each floor offering free tea and coffee, a vending machine, pool table and a library, The hotel features Mr White's English Chophouse, a cocktail bar, a cereal grind coffee shop and meeting space
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Room & Suite (16)16
Full view
Property amenities
Free High Speed Internet (WiFi)
Yoga room
Bar / lounge
Bicycle rental
Game room
Taxi service
Business Centre with Internet Access
Conference facilities
Coffee shop
Breakfast available
Breakfast buffet
Complimentary tea
Happy hour
Kids' meals
Special diet menus
Wine / champagne
Vending machine
Video game console
Meeting rooms
24-hour security
Baggage storage
Non-smoking hotel
Outdoor furniture
First aid kit
24-hour check-in
24-hour front desk
Express check-in / check-out
Private check-in / check-out
Dry cleaning
Laundry service
Ironing service
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Room features
Blackout curtains
Soundproof rooms
Air conditioning
Clothes rack
Flatscreen TV
Walk-in shower
Laptop safe
Complimentary toiletries
Hair dryer
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Room types
Non-smoking rooms
Family rooms
Good to know
Languages Spoken
English, French, Spanish, Dutch and 6 more
Hotel links
Special Offer:Special members rate
517Reviews16Q+A30Room tips
Traveller rating
  • 340
  • 119
  • 38
  • 12
  • 8
Time of year
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Selected filters
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  • English
Popular mentions
Victoria C wrote a review 10 Jun
Ramsey, United Kingdom17 contributions8 helpful votes
Fabulous stay in this central hotel! We opted for a loft room which has a terrace - this was such a nice to have particularly because the weather was good! The room although small was perfectly formed and spotless! A lovely bathroom with a powerful shower to boot! The team are fabulously friendly and helpful. Highly recommended!!
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Date of stay: May 2021Trip type: Travelled with family
Response from Reception New Road Hotel, Guest Services / Front Office at New Road Hotel
Responded today
Dear Victoria , Our terrace loft rooms are by far our best sellers , especially with this amazing weather . Our team always tries its best in order to provide the best stay and experience as possible , and we are glad you felt that way about it . Thanks again for your positive feedback . We can't wait to have you staying with us again . Best regards , The NRH Team
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Karen S wrote a review Aug 2020
Thatcham, United Kingdom9 contributions19 helpful votes
Hotel's Favourite
If you like staying in a boring hotel room that could be absolutely anywhere then don't come here. This whole hotel is so different and smart. The whole feel is informal and industrial - but very comfortable! The theme runs right through. The rooms are very well thought out. The beds very comfy. The electric black out blinds with a personalised denim pattern are pure genius and the whole decor looks fantastic and well thought out. The shower is excellent. The bar is good. There is a free pool table. Cristina on reception is really helpful and friendly. They are very aware of covid and there are pumps of hand gel. It might not be in the most fashionable districts of London but there is loads to do round here. We ate at 3 excellent restaurants in walking distance. The whole area has a very relaxed and friendly feel
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Date of stay: August 2020Trip type: Travelled as a couple
3 Helpful votes
Response from Reception New Road Hotel, Guest Services / Front Office at New Road Hotel
Responded 6 Sep 2020
Thanks a lot for your amazing review. We are very happy that you appreciated our style and the measures we take to make our guests feel safe. Glad to know you also enjoyed the restaurants in our area. We hope to be able to welcome you back in the future. Thank you again The NRH Team
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Alberto B wrote a review 9 Jun
22 contributions8 helpful votes
This hotel never amazes to surprise me. Everything was immaculate, air con worked to perfection, staff kind and friendly. Bedroom was even better than in pictures. Would recommend to anyone staying here in London, close to transport, restaurants, and central London.
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Date of stay: May 2021Trip type: Travelled solo
Response from Reception New Road Hotel, Guest Services / Front Office at New Road Hotel
Responded today
Dear Alberto , Thanks a lot for your lovely Feedback . We are thrilled to hear about your lovely stay at our hotel and cannot wait to see you , hopefully , soon again . Best regards , The NRH Team .
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sani s wrote a review 8 Jun
3 contributions1 helpful vote
my best experience with a kindly service, i also visit globalhomemed.com outstanding experience, i will definitely like to visit London again and again after the pandemic, Uk is a very beautiful and nice place, good hotels and bars
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Date of stay: October 2020
1 Helpful vote
Response from Toby Hotel, Owner at New Road Hotel
Responded today
thank you
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Traveller62772 wrote a review May 2021
London, United Kingdom7 contributions5 helpful votes
I usually stay here for work but this time the guy at the desk made some strange remarks which has resulted in me deciding to never stay again. He said that "covid restrictions don't exist in Whitechapel because its actually Bangladesh, if they got rid of 'those people' the area would improve, covid would go away, and the hotel would flourish". (???) it's funny because he wasn't English himself. Anyway, hotel is clean and comfortable, reasonably priced. There's a restaurant downstairs which serves good steak.
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Date of stay: November 2020Trip type: Travelled on business
2 Helpful votes
Response from Toby Hotel, Owner at New Road Hotel
Responded 2 weeks ago
Dear Traveller62772, Can you please contact me toby@newroadhotel.com as I would like to get some more feedback from you. New Road Hotel prides itself to be the go to destination in East London and I am very concerned that you have decided not to stay with us anymore. We love area and I can assure you that this is not the view of the hotel or any of our staff working here. Best regards Toby General Manager
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US$68 - US$220 (Based on Average Rates for a Standard Room)
United KingdomEnglandLondonEast End / East London / Whitechapel
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Frequently Asked Questions about New Road Hotel
Which popular attractions are close to New Road Hotel?
Nearby attractions include Trapped Escape Rooms (0.3 km), Omescape London - Aldgate (0.3 km), and East London Mosque & London Muslim Centre (0.3 km).
What are some of the property amenities at New Road Hotel?
Some of the more popular amenities offered include free wifi, an on-site restaurant, and a lounge.
Which room amenities are available at New Road Hotel?
Top room amenities include air conditioning, a flat screen TV, and blackout curtains.
What food & drink options are available at New Road Hotel?
Guests can enjoy an on-site restaurant, a lounge, and breakfast during their stay.
What are some restaurants close to New Road Hotel?
Conveniently located restaurants include Grounded, Sahara Grill Whitechapel, and The Stable.
Are there opportunities to exercise at New Road Hotel?
Yes, guests have access to a yoga room during their stay.
Are any cleaning services offered at New Road Hotel?
Yes, dry cleaning and laundry service are offered to guests.
Does New Road Hotel offer any business services?
Yes, it conveniently offers a business centre, meeting rooms, and conference facilities.
Which languages are spoken by the staff at New Road Hotel?
The staff speaks multiple languages, including English, Spanish, French, German, Italian, Portuguese, and Greek.
Are there any historical sites close to New Road Hotel?
Many travellers enjoy visiting Churchill War Rooms (4.9 km), Tower of London (1.4 km), and Houses of Parliament (4.7 km).
Is New Road Hotel accessible?
Yes, it offers wheelchair access, reduced mobility rooms, and facilities for disabled guests. For specific enquiries, we recommend calling ahead to confirm.