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Via Fiume 5, 50123, Florence Italy
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COVID-19 update: See the added health and safety measures this property is taking.Read more
Lowest prices for your stay
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Free cancellation until 17/09/21
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Prices are the average nightly price provided by our partners and may not include all taxes and fees. Taxes and fees that are shown are estimates only. Please see our partners for more details.
Traveller (170)
Room & Suite (29)
Videos (1)
Travel safe during COVID-19
What you can expect during your stay
  • All linens sanitized in high-temperature wash
  • Face masks required for guests in public areas
  • Face masks required for staff in public areas
  • Hand sanitizer available to guests & staff
  • Paid stay-at-home policy for staff with symptoms
  • Regularly sanitized high-traffic areas
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Updated 22/06/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
A note from Eco Urban B&B
Updated 22/06/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.


#1 of 788 B&Bs / Inns in Florence
2020 Travellers' Choice Best of the Best
Eco Urban B&B Florence awaits you on the 1st floor of a historic Florentine building, but don't let the facade deceive you... on the inside you’ll find 6 brand new rooms filled with ecoconscious style and comfort, plus an exclusive outdoor space where you can relax and just get away from all the hustle and bustle of the city. Every morning you will be able to enjoy our organic buffet , catering to all our guests’ needs: a fresh mix of the classic and the unusual, with organic, gluten-free, vegetarian & vegan options among others. Eco Urban B&B is more than a simple bed&breakfast! All our guests have access to the services of our partner hotel, located a stone's throw away: reception h24, concierge, luggage deposit. Nature is our inspiration, since we think it's a responsibility of everyone to protect it, we wish to set an example and send a clear message that we care. Therefore, we made it a main theme of our B&B, using organic and recycled materials throughout the place.
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Room & Suite (29)29
Full view
Property amenities
Paid public parking nearby
Free High Speed Internet (WiFi)
Free breakfast
Pets Allowed ( Dog / Pet Friendly )
Baggage storage
Express check-in / check-out
Private check-in / check-out
Bar / lounge
Breakfast buffet
Breakfast in the room
Complimentary tea
Special diet menus
Non-smoking hotel
Shared lounge / TV area
Dry cleaning
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Room features
Air conditioning
Flatscreen TV
Bath / shower
Bottled water
Laptop safe
Complimentary toiletries
Hair dryer
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Room types
Non-smoking rooms
Family rooms
Good to know
Languages Spoken
English, Italian


Full view
100Great for walkers
Grade: 100 out of 100
364Restaurantswithin 0.5 km
111Attractionswithin 0.5 km
173Reviews4Q+A15Room tips
Traveller rating
  • 169
  • 4
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Popular mentions
The27Poddars wrote a review Mar 2020
11 contributions1 helpful vote
We truly enjoyed our stay at EcoUrban back in November. The rooms are comfortable, with large beds and clean, modern finishes. The women who run the B&B are all very knowledgeable and kind, and we loved interacting with them. Breakfast was plentiful and perfect for a day of walking around this historic city. The B&B is within walking distance of the train station, Mercato Centrale, the Duomo and several other sites (all were wonderful but prepare yourself for walking a lot and bring comfortableshoes). Restaurants abound near this B&B, all of which are delicious, and be aware of the local and seasonal offerings (they are worth it). Florence is known for beef and leather, both of which you will fill in abundance near the inn. After a long day of walking and eating, you will be grateful and delighted to come back and relax in your room. I believe they offer massage services as well (you may need it!). All in all, one of the best experiences we had in Italy and a fantastic B&B. Please visit them; these women are wonderful hosts and people who deserve your patronage!
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Date of stay: November 2019Trip type: Travelled as a couple
Response from serena f, Proprietario at Eco Urban B&B
Responded 22 Jun 2020
Dear The27Poddars, we are so delighted to hear that you enjoyed your stay with us! Guest satisfaction is always the best reward for our hard work and our staff is always eager and enthusiastic to read guests' reviews of the experiences lived in our "home away from home" B&B and while exploring our amazing city :) ! What else can we say? We definitely look forward to welcoming you in Florence again some day, in the meanwhile, please take care <3. Yours sincerely, Serena Forzieri manager Eco Urban B&B
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Chris S wrote a review Jan 2020
Chicago, Illinois2 contributions
The staff at Eco Urban B & B makes this bed and breakfast exceptional. They are extremely friendly, helpful with information about Florence, and make a wonderful breakfast. They helped me locate a wireless company and when I could not return the unit, they did it for me. Our room was clean, spacious, and a real joy to come back to each night. This is the first place I'd stay if I were traveling to Florence.
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Date of stay: December 2019
Sleep Quality
1 Helpful vote
Response from serena f, Responsabile relazioni con la clientela at Eco Urban B&B
Responded 5 Feb 2020
Dear Mr Chris, thank you for such a wonderful comment! We are happy to read your kind words about our team, it was a great pleasure to have you as our guest in Florence. We are also glad that your stay with us was so enjoyable and that you appreciated our concierge services and the room housekeeping. All of us send you our best wishes! Ksenia - Reservation Department
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Joe H wrote a review Jan 2020
Chicago, Illinois4 contributions1 helpful vote
This is an excellent, reasonably-priced hotel, with caring and attentive staff. Our room was spotless and spacious. It felt like a mini-apartment. Gabriella greeted us every morning and escorted us to breakfast, describing the offerings. She is an absurdly good baker and made a gluten-free breakfast cake for my wife, who has an intolerance. I made a point to tell Gabriella that each day her GF cakes got tastier and tastier. The dining room is cozy, but airy and bright. The location is ideal. What a superb hotel!!
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Date of stay: November 2019
Sleep Quality
Room Tip: Some of the rooms face the street and the street noise can be a little loud, but we slept well...
See more room tips
1 Helpful vote
Response from serena f, Responsabile relazioni con la clientela at Eco Urban B&B
Responded 5 Feb 2020
Dear Joe, thank you so much for your kind comment! We are happy to read that you enjoyed our team's attention and care, for us this is the best reward. It is also a pleasure to know that you have found our rooms "spotless and spacious, like a mini-apartment". As you mention about the breakfast desserts, we are always happy to offer a complete menu for any type of the diet, so our hosts do their best to deliver personalized options for each particular request. We send you our best wishes and hope to see you again at Eco Urban, Ksenia - Reservation Department
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Samantha wrote a review Dec 2019
Melbourne, Australia6 contributions9 helpful votes
We came here on honeymoon for a one day stopover in Florence from Rome onto Venice and we are so glad that we chose this place. Not only is it comfortable and homey the lady who greeted us at the front desk (unfortunately forgot her name) was so amazing and friendly, she left a congratulatory note with champagne in our room and served us the best warm breakfast in the morning I wish I didn’t have to leave! Thank you so much for making our stay so memorable!
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Date of stay: November 2019Trip type: Travelled as a couple
3 Helpful votes
Response from serena f, Responsabile relazioni con la clientela at Eco Urban B&B
Responded 19 Dec 2019
Dear guest, thank you so much for your kind review! It is an immense pleasure for us to know that your special honeymoon stay was a memorable one thanks to our team! We are really happy that you felt taken care of and enjoyed the warmth and friendliness of our host. We sincerely hope to meet you again in Florence one day! Many happiest wishes on your honeymoon once more!! Sincerely, Ksenia - Eco Urban B&B
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Beca FW wrote a review Nov 2019
Los Angeles, California1 contribution
This was our favorite hotel of our Italian trip. My boyfriend and I absolutely loved it. It’s modern, VERY clean, and cozy. The front desk staff was very nice and helpful. They helped make a dinner reservation for us. We appreciated the sweet touches of a delicious snack near our beds every night. The bed was comfortable and a dream to sleep in. I was blown away by the quality for the price. My boyfriend used their laundry service and thought it was great. The location is perfect. Close to the train station and an easy walk to all the major sites in the city. You couldn’t ask for a nicer hotel. This is a wonderful hotel and we’ll definitely stay there again when we’re back in Florence.
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Date of stay: October 2019Trip type: Travelled as a couple
2 Helpful votes
Response from serena f, Responsabile relazioni con la clientela at Eco Urban B&B
Responded 14 Dec 2019
Dear guest, thank you for your wonderful feedback! We are happy that you loved your stay with us, it is a great pleasure to read that you define us as your favorite place during the trip... Thank you for all the kind words about our laundry service and the evening turn down. As you mention, our position is in the very center and very convenient for those who want to explore the city but maybe do not have so much time as they need to take an early train or a plane.. We sincerely hope to see you again when you are back to Florence! Kindest wishes, Ksenia - Reservation Department
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US$128 - US$267 (Based on Average Rates for a Standard Room)
ItalyTuscanyProvince of FlorenceFlorenceFlorence Historic Centre / Santa Maria Novella
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Frequently Asked Questions about Eco Urban B&B
Which popular attractions are close to Eco Urban B&B?
Nearby attractions include Mercato Centrale (0.2 km), Jimmy's Leather Collection (0.4 km), and Michelangelo Florentine Leather (0.2 km).
What are some of the property amenities at Eco Urban B&B?
Some of the more popular amenities offered include free wifi, free breakfast, and a lounge.
Which room amenities are available at Eco Urban B&B?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at Eco Urban B&B?
Guests can enjoy free breakfast, a lounge, and complimentary tea during their stay.
Is parking available at Eco Urban B&B?
Yes, paid public parking nearby is available to guests.
What are some restaurants close to Eco Urban B&B?
Conveniently located restaurants include Osteria Vecchio Cancello, Bambi Trippa e Lampredotto, and Ristorante Brandolino.
Is Eco Urban B&B located near the city centre?
Yes, it is 1.0 km away from the centre of Florence.
Are pets allowed at Eco Urban B&B?
Yes, pets are typically allowed, but it's always best to call ahead to confirm.
Which languages are spoken by the staff at Eco Urban B&B?
The staff speaks multiple languages, including English and Italian.
Are there any historical sites close to Eco Urban B&B?
Many travellers enjoy visiting Duomo - Cattedrale di Santa Maria del Fiore (0.7 km), Basilica of Santa Croce (1.3 km), and Basilica San Miniato al Monte (2.2 km).