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Via Nazionale 15, 50123, Florence Italy
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Hotel direct offer!Special rate available
Booking.com
US$265
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Free cancellation until 06/10/22
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Expedia.com
US$246
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Official Hotel Site
US$212
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Hotels.comUS$246
TravelocityUS$246
PricelineUS$271
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Prices are the average nightly price provided by our partners and may not include all taxes and fees. Taxes and fees that are shown are estimates only. Please see our partners for more details.
Traveller (187)
Room & Suite (40)
Dining (23)
What is Travellers’ Choice?
Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.
Travel safe during COVID-19
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What you can expect during your stay
  • All linens sanitised in high-temperature wash
  • Face masks required for guests in public areas
  • Face masks required for staff in public areas
  • Floors marked for social distancing
  • Hand sanitiser available to guests & staff
  • Stay-at-home policy for staff with symptoms
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Updated 25/06/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
A note from The Market Urban Hotel
Updated 25/06/20 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.

About

#7 of 429 hotels in Florence
Location
Cleanliness
Service
Value
Travellers' Choice
The Market Urban Hotel is a new 4 stars hotel completely refurbished in 2019. It is located in the historical quarter of San Lorenzo in the center of Florence, 2 minutes walking from Firenze Santa Maria Novella train station and from the Congress Center (Palazzo dei Congressi, Fortezza da Basso and Palazzo dei Congressi). All the main turistic locations like Duomo, Uffizi Gallery and Accademia Gallery are walking distance such as the main shopping area and Mercato Centrale's food court. The Market Urban Hotel offers each guest a unique experience with its contemporary and elegant yet informal style. Parking available in a garage nearby at extra charge.
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Property amenities
Paid private parking nearby
Free High Speed Internet (WiFi)
Free breakfast
Children's television networks
24-hour security
Baggage storage
24-hour check-in
24-hour front desk
Wifi
Breakfast in the room
Complimentary Instant Coffee
Complimentary tea
Special diet menus
Concierge
Non-smoking hotel
Shared lounge / TV area
Doorperson
First aid kit
Dry cleaning
Laundry service
Ironing service
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Room features
Allergy-free room
Blackout curtains
Air conditioning
Desk
Housekeeping
Minibar
Flatscreen TV
Bath / shower
Soundproof rooms
Safe
Laptop safe
Refrigerator
Complimentary toiletries
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Room types
City view
Non-smoking rooms
Good to know
HOTEL CLASS
Languages Spoken
English, French, Spanish, German and 1 more
Hotel links
Special Rate:Special rate available

Location

Full view
100Great for walkers
Grade: 100 out of 100
394Restaurantswithin 0.5 km
127Attractionswithin 0.5 km
262Reviews6Q+A12Room tips
Traveller rating
  • 241
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  • 0
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Most Recent
Andrew S wrote a review 21 Sep
DC7 contributions4 helpful votes
We just returned having spent 4 nights at this property. The location is spectacular and the service was amazing. The staff were helpful and jovial in every way. I would entirely stay here again and would recommend it without hesitation. In addition, the cleaning service was punctual and very efficient and the breakfast was solid. They even had traditional US drip coffee. They are clearly catering to US tourists and appreciate their business. There was even a personalized thank you note from the hotel at check out
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Date of stay: September 2022
Rooms
Service
Sleep Quality
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Response from serena forzieri, Proprietario at The Market Urban Hotel
Responded 1 week ago
Dear Andrew, Thank you for your kind words we are glad to read that you enjoyed our services and cannot wait to have you here again as our preferred guest. Looking forward to your next visit, Best regards, David
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
LRP2009 wrote a review Aug 2022
Perth13 contributions15 helpful votes
Hotel's Favourite
Couldn’t fault our 2 night stay here. The hotel is in a great location, close to restaurants, markets and the railway station. The room was a good size, modern and well serviced. The staff were very friendly and helpful with directions, suggestions or ice for drinks in our room. It also had a nice personal touch with a bottle of wine on arrival and a hand written thank you note on departure…oh and the breakfast which was included with our stay was lovely. Would happily stay here again.
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Date of stay: August 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Response from serena forzieri, Proprietario at The Market Urban Hotel
Responded 4 weeks ago
Dear LRP2009, Thank you for taking the time to write and share your experiences about Your stay with us with this great review!!!! We are delighted that you enjoyed our wonderful location and our decor. We are very proud of our unique designs and colours throughout the hotel so it is great to see that you also liked this! Our team makes it a daily commitment to continuously improve our very high standards of service, so we truly appreciate your fantastic comments We are so happy to learn how much you enjoyed the personal touches provided during your stay :))))) We trust we will have the opportunity to welcome you back in the near future. Kind regards, Giovanni Guest Relations Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
vukanovichsm wrote a review 16 Sep
1 contribution
This hotel is in a great location, close to the train station, major attractions and restaurants. The breakfast was very good with lots of choices. The room was ok, modern, but small and lacking storage for clothes and personal items. The highlight of this property is the customer service. The staff went above and beyond to make our stay enjoyable. Giovani was extremely pleasant and helpful. He provided excellent sightseeing and restaurant recommendations, and took excellent care of us during our stay.
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Date of stay: September 2022
Rooms
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Response from serena forzieri, Proprietario at The Market Urban Hotel
Responded 1 week ago
Dear Vukanovichsm, Thank you for taking the time to write and share your experience to our boutique hotel. We are thrilled You enjoyed our international buffet breakfast which offers a wide selection of products from bread, cold cuts, cheese selection and fresh croissants, to muesli, fresh fruit, scrambled eggs pancake and more. As You mentioned some rooms could be a little bit tiny but we have a range of guest room sizes to suit everybody's needs like our family or deluxe rooms. Our team makes it a daily commitment to continuously improve our very high standards of service, so we truly appreciate your fantastic comments. It was truly a pleasure to personally take care of you throughout your stay with us :))) We all look forward to seeing you again on your future visits to Florence. Kind regards , Giovanni Guest Relations Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Geryl Greenberg wrote a review 6 Sep
3 contributions
A gem on Via Nazionale! Updated rooms, amazingly friendly staff, free breakfast. Walking distance to everything. Front desk made us feel like home every day. Mapped out where we had to go & asked how our day went when we returned. Anything you needed they provided. I have never stayed at a more accommodating hotel in Europe. This is my hotel when I visit Florence again.
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Date of stay: August 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Response from serena forzieri, Proprietario at The Market Urban Hotel
Responded 3 weeks ago
Dear Geryl Greenberg, Thanks for sharing your experience with fellow travelers and us. Reading your kind comments and beautiful compliments made us very happy and even more proud of our team: It fills us with great pride to learn of your great experience here at our The Market Urban Hotel. We are so pleased that our staff went above and beyond in their service to you, we pride ourselves on going ‘the extra mile’ for all of our guests. Your remarks about our breakfast in particular make us very happy because our team works hard on offering great products in a nice setting with an impeccable service. We look forward to welcoming you back when you are in Florence. Kind regards, Giovanni Guest Relations Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Guhan B wrote a review 3 Sep
Melbourne, Australia3 contributions2 helpful votes
Fantastic Front Office and breakfast staff. Could not be more friendly or helpful. Great location. Provided coffee/tea making facilities which not all hotels in Italy seem to provide. Walking distance to the train station and all major attractions as well as restaurants and shops
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Date of stay: September 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Response from serena forzieri, Proprietario at The Market Urban Hotel
Responded 3 weeks ago
Dear Guhan B., Thank you so much for taking the time to leave us a fantastic review following your visit to The Market Urban Hotel. As You wrote, we are the perfect base to explore Florence and its historical center, museums and shopping streets as everything is in a walking distance. We always put all our efforts in making each of our guests feel at home by personalizing your experience every step of the way. Our Guests are special and important for us. I am so glad you felt welcome from the first moment and you enjoyed the central location of the hotel. We hope that we have the chance to welcome you back to us. kindest regards Giovanni Guest Relations Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
robertbaldock wrote a review 2 Sep
Hampshire, UK17 contributions38 helpful votes
Brilliant front desk staff: so friendly and knowledgeable and keen to make your stay comfortable. Giovanni was a true gentleman. The room was excellent: very clean, well furnished, perfect bathroom. Location is brilliant: close to transport links and the museums. What a lovely place to stay: I hope to come again soon.
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Date of stay: August 2022Trip type: Travelled solo
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Response from serena forzieri, Proprietario at The Market Urban Hotel
Responded 3 weeks ago
Dear robertbaldock, Thank you so much for taking the time to leave us a fantastic review following your visit to us! We really appreciated your comment and see that you spent a memorable stay in Florence thanks to the excellent service provided. We are glad to read that you enjoyed our location, a few steps away from Florence's main attractions and a wide range of restaurants and bars, and the comfort of your room! As our aim is to satisfy all the needs of our guests and make them feel at home, we are proud to read that we have achieved our mission. It was truly a pleasure to personally take care of you throughout your stay with us :)) We hope to have the pleasure of welcoming you back very soon. Warm regards, Giovanni Guest Relations Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Tour555999 wrote a review 1 Sep
1 contribution
The hotel room itself is very stylish, but a little bit on the small side, granted we don’t have a reference within Florence to compare it to. What makes this an amazing experience is the service. You get the feeling that all of your requests are of their top most priority. My husband had a birthday during our stay and they surprised him with a cake at breakfast and champagne for the room. Giovanni, at the front desk, truly made the experience magical. He went way above and beyond in making sure our luggage arrived properly and just gave off such a welcoming vibe that if their was a Michelin star for hospitality, he’d get 3 stars.
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Date of stay: September 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Response from serena forzieri, Proprietario at The Market Urban Hotel
Responded 4 weeks ago
Dear Tour555999, We are over the moon you have been able to take the time to share such lovely review :))) It was such a pleasure to have you stay with us on such a special occasion as your husband's birthday. We are thrilled to read of what an enjoyable stay you had and hope you left with fond memories of your visit. It is very important to us to make you feel at home and to provide a perfect guest experience from the moment you pass the door until the moment you leave the hotel. We are glad to know that you had a wonderful experience, that our service exceeded your expectations thanks to our team. It was truly a pleasure to personally take care of you throughout your stay with us :)))) We all look forward to seeing you again on your future visits to Florence. Kind regards, Giovanni Guest Relations Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Igiveupalready2 wrote a review Aug 2022
Baiting Hollow, New York207 contributions39 helpful votes
A zig zag maze of hallways. Toilet seat was chipped in numerous spots ...along the seat - GROSS. It was disappointing too (because this was not a cheap hotel @ $254 a nite. 2nd night the buildings Air condition unit stopped. By 2am the room temp was 80 degrees. No sleep because we were in puddles. However , GIOVANNI (front desk) & NICOLE (breakfast) turned our situation around. They were terrific! Breakfast & cappuccino's were wonderful (as was Nicole's sweet personality). Geovanni was accommodating & apologetic. He gave us the impression he was genuinely sorry for our sweaty & sleepless night. We would totally return here.
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Date of stay: August 2022Trip type: Travelled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Response from serena forzieri, Proprietario at The Market Urban Hotel
Responded 4 weeks ago
Dear Igiveupalready2, Thank you for taking the time to write and share your experiences As You wrote, we had a technical problem to our AC system and it was very difficult to manage the situation during the night. In the morning, the system was fixed. It was very kind of you to acknowledge our friendly staff. Our team is committed to providing our Guests with the best service possible so it was very kind of you to underline their efforts to let You experience a pleasant stay in Florence. We trust we will have the opportunity to welcome you back in the near future. Kind regards, Giovanni Guest Relations Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Felicia wrote a review Aug 2022
Elon, North Carolina1 contribution
The hotel rooms are new and beautiful (sunny, well decorated, nice hardwood floors and big windows) and the location is quite conveient (close to the Duomo, San Lorenzo Market and the train station), and isn't far from Ponte Vecchio. The breakfasts were really good, with everything for any appetite including my vegan husband! But best was the outstanding service- Giovanni was super helpful in directing us to the sights, best places to eat and shop for Florentine leather- he also was super helpful with an ongoing problem I had with canceling a Viator tour- I spent too much of my vacation time in the lobby trying to do it and he tried his best to help by calling Viator and offering me waters and coffees to make a bad experience a little bit better- the best service! Rubin was helpful too! We will be returning!
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Date of stay: August 2022
Rooms
Location
Service
Room Tip: We were only on the first floor above the street but the room was super quiet- I assume it was...
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Response from serena forzieri, Proprietario at The Market Urban Hotel
Responded 4 weeks ago
Dear Felicia, thank you ever so much for taking the time to post on your review of your recent stay with us here in Florence. As You wrote, our international breakfast can satisfy all our guests' needs not only classic but also vegetarian, vegan, gluten-free, eggs, bacon, fresh croissant, pancake, fresh fruit, tomtoes and more is at our guests' disposal every morning. Reading your kind comments and beautiful compliments made us very happy and even more proud of our team: It fills us with great pride to learn of your great experience here at The Market Urban Hotel. We are so pleased that our staff went above and beyond in their service to you, we pride ourselves on going ‘the extra mile’ for all of our guests. We hope that we have the chance to welcome you back to us. kindest regards, Giovanni Guest Relations Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Caterina wrote a review Aug 2022
1 contribution
We stayed in this lovely hotel as part of our trip: what a marvelous place! The rooms are impeccable and full of comfort, I particularly loved the design and the mattress was a dream. The staff members were all so kind and helpful, always smiling and willing to help. They booked restaurants and excursions and we couldn’t ask for more. Breakfast was delicious. We can’t wait to go back, thank you very much!
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Date of stay: August 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
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Response from serena forzieri, Proprietario at The Market Urban Hotel
Responded 2 Aug 2022
Dear Caterina, Thank you ever so much for taking the time to post on your review of your recent stay at the The Market Urban Hotel in Florence. We are delighted that you enjoyed our internation breakfast and our decor. We are very proud of our unique designs and colours throughout the hotel so it is great to see that you also liked this! We would like to thank you for your kind words, every member of the staff is trying to create a personal experience for our guests and it is truly rewarding to read that you felt that. It is such a pleasure to feel the enthusiasm of your words, you may not imagine how reviews like these fill our hearts with pride and happiness :)) We look forward to welcoming you back. Warm regards, Giovanni Guest Relations Manager
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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PRICE RANGE
US$161 - US$323 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
sempione hotel florence
FORMERLY KNOWN AS
Hotel Sempione
LOCATION
ItalyTuscanyProvince of FlorenceFlorenceFlorence Historic Center / Santa Maria Novella
NUMBER OF ROOMS
30
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Frequently Asked Questions about The Market Urban Hotel
Which popular attractions are close to The Market Urban Hotel?
Nearby attractions include Mercato Centrale (0.1 km), Jimmy's Leather Collection (0.3 km), and Fox in a Box Room Escape (0.4 km).
What are some of the property amenities at The Market Urban Hotel?
Some of the more popular amenities offered include free wifi, free breakfast, and dry cleaning.
Which room amenities are available at The Market Urban Hotel?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at The Market Urban Hotel?
Guests can enjoy free breakfast, complimentary tea, and free instant coffee during their stay.
Is parking available at The Market Urban Hotel?
Yes, paid private parking nearby is available to guests.
What are some restaurants close to The Market Urban Hotel?
Conveniently located restaurants include Indian Palace, Indian Restaurant Crown of India Florence, and Royal India.
Is The Market Urban Hotel located near the city centre?
Yes, it is 1.0 km away from the centre of Florence.
Are any cleaning services offered at The Market Urban Hotel?
Yes, dry cleaning and laundry service are offered to guests.
Which languages are spoken by the staff at The Market Urban Hotel?
The staff speaks multiple languages, including English, Spanish, French, German, and Italian.
Are there any historical sites close to The Market Urban Hotel?
Many travellers enjoy visiting Duomo - Cattedrale di Santa Maria del Fiore (0.6 km), Basilica San Miniato al Monte (2.1 km), and Basilica of Santa Croce (1.2 km).
Does The Market Urban Hotel have any great views?
Yes, guests often enjoy the city view available here.