HVF Villa Franca Positano
Via Pasitea 318, 84017, Positano Italy
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About
#26 of 38 hotels in Positano
Location
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Value
Perfectly situated on a hill between the craggy cliff tops and the glinting Mediterranean Sea, Hotel Villa Franca is romantic Italy at its most ravishing. With the picturesque cobbled piazzas of Positano and two blissful beaches just steps away, this stylish hilltop retreat offers the chance to check out from reality and absorb the glamor and gorgeousness of the ever-enchanting Amalfi Coast. A cool calm envelops this Italian idyll where bewitching coastal beauty dominates the window views and pines and citrus scent the air.
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Property amenities
Paid private parking nearby
Free High Speed Internet (WiFi)
Pool
Fitness Centre with Gym / Workout Room
Free breakfast
Boating
Diving
Airport transportation
Parking
Wifi
Pool / beach towels
Rooftop pool
Pool with view
Adult pool
Outdoor pool
Yoga classes
Personal trainer
Sauna
Bar / lounge
Restaurant
Breakfast buffet
Breakfast in the room
Complimentary welcome drink
Outdoor dining area
Snack bar
Special diet menus
Poolside bar
Rooftop bar
Hiking
Bicycle tours
Walking tours
Shuttle bus service
Car hire
Spa
Facial treatments
Foot massage
Full body massage
Hammam
Manicure
Massage
Pedicure
Steam room
Waxing services
Rooftop terrace
24-hour security
Baggage storage
Concierge
Currency exchange
Newspaper
Non-smoking hotel
Sun loungers / beach chairs
Sun terrace
Sun umbrellas
Doorperson
First aid kit
24-hour front desk
Private check-in / check-out
Dry cleaning
Laundry service
Ironing service
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Room features
Allergy-free room
Soundproof rooms
Air conditioning
Desk
Housekeeping
Coffee / tea maker
Flatscreen TV
Bath / shower
Air purifier
Bathrobes
Private balcony
Room service
Safe
Telephone
VIP room facilities
Wardrobe / wardrobe
Bottled water
Clothes rack
Tile / marble floor
Wake-up service / alarm clock
Minibar
iPod docking station
Complimentary toiletries
Hair dryer
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Room types
Ocean view
Landmark view
Non-smoking rooms
Suites
Good to know
HOTEL CLASS
HOTEL STYLE
Mountain View
Luxury
Languages Spoken
English, French, Russian, Spanish and 3 more
Location
100Great for walkers
Grade: 100 out of 100
71Restaurantswithin 0.5 km
62Attractionswithin 0.5 km
Contact
Via Pasitea 318, 84017, Positano Italy
Name/address in local language
Getting there
Car HireSee all Positano car hire
998Reviews30Q+A100Room tips
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+1
This is a long overdue review. HVF is the place to stay in Positano. Nestled atop the main part of town, you’ll be stunned by the views. Hands down, this is the best hotel staff we have ever encountered. Nadia is the greatest concierge we have ever met and should win every hospitality award. She’s incredible, anticipates needs with a warm and generous touch. She takes an exceptional amount of pride in her work. I missed the hotel upon arrival and drove too far on Positano’s one-way street, and she had porters chase me down and recover the car and bags to spare me a 15 minute loop. She can arrange cab service to dinner and bill through hotel, and when the drivers were running late she’d proactively contact the driver and restaurant to ensure all are aware of our arrival time. We had not a care in the world throughout our trip. Halfway through our trip, after a long, boozy dinner I tried to have a conversation with her to strategize our departure time and car pickup. She insisted I arrive for breakfast later than I thought would be appropriate to give them notice to bring the car around. I said no, I’m going to show up early as a courtesy to you to give you notice. Well, a couple days passed by and I forgot we even had that conversation and I strolled in later than planned on our final morning. Nadia remembered our conversation and had the car standing by on that narrow street, water bottles in the cup holders, and breakfast staff ready to serve us fast and get us out on time. She had the bags picked up from our room and loaded into the car before I could manage to inhale breakfast as fast as possible to make our flight on time. And “of course,” a nice little farewell gift to remember our stay. Would be nice to have her in our daily life back home! The rooftop pool has once in a lifetime views with a top class staff and fun, social, sophisticated scene for all (adult) ages. These are the pool photos that will make your friends hate you with envy. The base level rooms are tight as one would expect but every balcony view is stunning. We preferred a city view with partial ocean to a sea view. We had the option of the included breakfast as room service on the balcony, a must. The breakfast spread is among the mount bountiful and delicious you could ever have. Every little detail here is class - the house water comes in branded HVF wine bottles. The hotel smells amazing. The toiletries and bathroom is stunning. We stayed with Hyatt points as Explorist members through the SLH partnership. We are happy with the status recognition and perks (hit and miss with other SLH) and would not hesitate to do it again or pay the full cash rate. One of our best hotel experiences ever.…
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Date of stay: June 2022Trip type: Travelled as a couple
Room Tip: It is, in fact, a steep hike from the beach. Be prepared. Dunk in the pool to cool off.
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
We were so looking forward to our stay at Villa Franca ... for months ... and we couldn't have been more disappointed. If we could turn back time and select a different hotel, we absolutely would. The 1-star can go towards the views from the very tiny pool/restaurant area on the roof. I truly would not recommend this hotel to anyone. The rooms are incredibly small. You can't help but feel cheated given the extremely high price (which we were happy to pay if there had been reasonable space in the room). The staff will tell you this is just how hotels are in Positano because space is so limited but that is not true — we had a lovely, spacious room at Le Sirenuse (for slightly less!) which is far better hotel in every single respect when compared to Villa Franca. The staff are not hospitable whatsoever — especially the front desk team. They come across as arrogant and entitled. It felt like we were 'bothering' them just by being there. We did our best not to have to interact with the staff, which is a terrible feeling as a guest at a 5-star hotel. We were actually excited on check-out day to move on to our next destination. Breakfast service and selection leaves a lot to be desired. The staff was clearly not very well trained—requests simply forgotten, no water served when asked, just the basics seemed to escape the team working in the mornings. The menu was also very limited, aside from a plate of pastries provided each day that we didn't want/ask for and a majority of guests left untouched (which is very wasteful). The decor is that of a modern art museum. It makes for beautiful pictures on their website and social media but that's it. But hey, if you're looking for a hotel with cool sculptures and art in the lobby and uncomfortable and impractical lobby furniture — by all means, book Villa Franca. Overall this hotel is just very uncomfortable, unfriendly, and it's a real shame because it's beautifully situated atop Positano. …
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Date of stay: July 2022Trip type: Travelled as a couple
Value
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
Response from Max Moscatiello, Other at HVF Villa Franca Positano
Responded 28 Oct 2022
Dear Rachelb, thank you for taking the time to share your comment about your last stay. I am deeply sorry you did not ejoyed the overall experience at Villa Franca. I would like just to clarify that you booked a Classic Room (our entry level) for three nights which is very well described on our website. So if you booked a room which is about 20 sqm how could you expect a larger than this? I am asking you this conscious that I cannot get your answere back because when you perfomed the booking by our website (on February 2022) there were so many other categories available which are all much bigger than the entry level. Unfortunatelly during the lenght of your stay we were completelly sold out and we did not have any opportunity to give you an upgrade and this could not be a reason why the staff would have been not hospitable to you. I am very surprised about your feedback towards the breackfast which is really appreciated from our guests. The breakfast menu is also showed on our website and I don't think it is limited and poor. We make all the pastry selection in our main kitchen and we do not use any frozen product. All the salty selection is cooked at the time in our open kitchen in order to guarantee its freshness. I do apologize sincerely on behalf of the entire team of the Villa Franca Hotel if you guess we have been unfriendly with you and we hope that your future plans will bring you to Positano in order to give us a second chance.
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
We stayed for 3 nights. The staff was very accommodating and efficient. Rooms and bathrooms are tight. The common areas are really magnificent with contemporary furniture and art. The views are to die for. We had dinner 2 nights on the rooftop. Menu was limited but again the views made it a worthwhile and convenient experience. Pool area is very nice in the evening with a DJ and good vibe. The VF sits on a higher point in Positano. Lots of stairs to get from the beach / shopping areas to the hotel which can be exhausting especially in the heat. But this is beautiful Positano, built into the cliff.!
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Date of stay: September 2022
Rooms
Location
Service
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
Villa franca was the last stop on our honeymoon trip to Italy (Lake Como and Tuscany prior) and we were super excited, as this one was the most expensive by a considerable amount, so we were expecting something really great. For context the other two hotels we had stayed at before were also 5 star. Unfortunately, HVF proved to be incredibly overpriced for what it was, and genuinely the only thing 5 star about it is the view. The room was nice and sea view was lovely, however the room service was pretty terrible. The turn down service the first night wasn’t until 10pm - quite late after a long travel day - and for about 3 days they failed to clean up an unfinished champagne glass which started to collect fruit flies. We eventually had to call to have this collected. Our coffee was not refilled, toiletries were not restocked or tidied up. Clothes and items were just left all over the place instead of tidied (like we experienced in other hotels). The breakfast service and food was also below average. Only some basic items are included and anything slightly nicer comes with a nice price tag. Our second breakfast we weren’t even served water or any of the pastries which most other tables all had as soon as they were sat. Another annoying thing is that the pool and gym only open at 10am (which is basically when breakfast ends). Again for a 5 star hotel at this price, the expectation would be for the gym to be either open 24/7 or from very early on for people like us who prefer to exercise first thing in the morning. As far as the rooftop area- it is a sensational view. However there is not much of vibe. They had a dj in the evening but it was just empty and not really providing any authentic ambience. We went up there for the morning on Saturday and again it was totally vibe-less; thankfully we had booked at Arienzo beach club which was good fun. We also had dinner at Li Gali which was quite good and the service there was fantastic. The final point I’d say is that when we checked out, we were not even asked by the reception how our stay was or anything, which is customer service 101. We would have actually provided some of this feedback face to face if given the opportunity. And - in all my experience in hotels, I’ve never encountered this at a hotel check out - they asked for a further tip in addition to the already extortionate rates. I would personally not recommend staying here and you could find a much more authentic and genuinely customer-centric luxury hotel.…
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Date of stay: September 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
Response from Max Moscatiello, Other at HVF Villa Franca Positano
Responded 5 Sep 2022
Dear mariemichele88, thank you so much for leaving your rewiev about your stay with us. We really appreciate you had the time to share it with TA community. We are deeply sorry if your stay did not meet the expectations and you thought the cost was not really worthy even if our rates are similar to the others five star Hotels in Positano. We take really consideration about your notes of the housekeeping services and we already called a department meeting in order to check with our Housekeeping Manager all the issues you mentioned. Usually our turn down service is provided from 6:00 PM and 10:00 PM and I really do not understand why they got to your room later considering that the chamber maids involved are out of their working time. About the serving periods of the other outlets we actually serve the breakfast from 7:30 AM to 11:00 AM while the Gym is open from 10:00AM to 8:00 PM and is supervised by our trainer. We do not prefer to keep it open while noone is there to assist our guests also due to safety reasons. As well as the pool, which is open from 10:00 AM to 7:00 PM. We are sorry if you had no feelings good with that which is usually very much appreciated by our guests especially for the views and cozy environment. We really hope your future plans will bring you back in Positano giving us a second chance in providing you the best experience. Kind regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Breathtaking view. Excellent service, exquisite high-level cuisine, elegant atmosphere, impeccable sommelier. Just one thing: the Dj offers a great selection of music, but way too hype for the the sense of exclusiveness that belongs to this place. (In other words: if no one is dancing -at all-, the music should be more refined and match the dinner mood).
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Date of stay: August 2022Trip type: Travelled with friends
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
Response from Max Moscatiello, Other at HVF Villa Franca Positano
Responded 7 Sep 2022
Dear Mich78Alt, thank you so much for your kind review. We are glad you had apleasant stay with us and we would like to thank you about the suggestion about the music playlist which will be shared with our resident DJ. We hope to give you soon a warm welcome back in Positano. Kind regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
I don’t understand that this hotel has 5 stars. When you compare it to the previous hotel we were in Positano, the hotel Il San Pietro, it is night and day. The swimming pool is a bathtub. The service is bellow average. The room are small. The only good thing about this hotel is it’s star Michelin restaurant.
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Date of stay: July 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
Helpful
Response from Max Moscatiello, Other at HVF Villa Franca Positano
Responded 7 Sep 2022
Dear Lucgbenoit, thank you for sharing your review with the TA community. We are deeply sorry you did not enjoy your stay with us considering all the points mentioned even while the pool size is the average standard in Positano. We thank you for your comment about our Li Galli restaurant. Best regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Wow! All I can say is Wow! Villa Franca is not cheap, but it really delivers. The location and views are the best and most dramatic in Positano, being at the highest point on the edge of the west ridge. It's an art hotel with remarkable art pieces throughout from the sculptures to even the furniture. As for the rooftop pool and Sky Terrace bar/restaurant - well, I simply didn't want to leave it because of those views. However, there's more to the experience than just the hotel - it was the staff. Here's some of the outstanding service experiences: 1) On one occasion I requested a specific seat when making a booking at the Sky Terrace and this was managed well. 2) Overall, staff were friendly, chatty and made good suggestions when I asked for recommendations. 3) I checked in early at around 11.00 am. I was taken to a comfortable chair so that I didn't have to stand at the front desk while signing in. Additionally, I didn't have to wait until 3.00 pm as my room was ready within an hour. This was outstanding. 4) Finally, when I checked out their shuttle took me to the village so that I could catch a ferry. The driver took me much further than the official drop off point so that I wouldn't have to walk as far with my luggage. If you want to spoil yourself, stay at Villa Franca. It really delivers to expectation.…
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Date of stay: August 2022
Value
Cleanliness
Service
Room Tip: Request a room that looks over BOTH the beach/town AND sea below.
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
Helpful
Response from Max Moscatiello, Other at HVF Villa Franca Positano
Responded 5 Sep 2022
Dear Alex C, thank you so much for your kind review. We really appreciate you spent quality time with us and we all hope you will come back soon at the Villa Franca Hotel. Kind regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
Worst customer service experience ever. They charged close to $10k for 3 nights. But could not accommodate my daughter in our room even after being promised via Booking.com. The room we were given after a very long wait was not the level we booked - no sea view, next to a noisy laundry room, and with a flaky A/C. The staff at the lobby were downright rude and used the term “impossible” at least a 100 times. There were specific exceptions - Roberto (Maitre’D at Li Galli), the sommelier lady, the staff at the rooftop restaurant, and a few others. On the last evening we requested the DJ at the cool rooftop pool to play some Latin music - he informed us that it was not allowed by the management - even though hip hop music with a ton of expletives was being played. Such a wonderful view but such lousy management and customer service. HVF management - take a page out of the book of “Belmond.” Treat your customer well and the my will return the favor a thousand fold, by coming back and recommending you. In your case, you have turned a beautiful property into a nightmare to stay at. I could not wait to leave.…
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Date of stay: July 2022Trip type: Travelled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
Helpful
Response from Max Moscatiello, Other at HVF Villa Franca Positano
Responded 27 Jul 2022
Hi, there is a new trend in the hospitality industry. If you are not willing to accept a blackmail from the guest you can get a bad review full of lies and untruths. Let me tell you the truth: Basically you booked a DeLuxe Room originally for two nights for two people. Than you asked to exted it for one more night. The arrival day you checked in with your adult daughter and you NEVER advise us through booking.com as you wrote. In fact the review you left on booking.com you obviously forgot to mention that we promised you by message just because it is not true. My question is when you booked the flight to come in Italy did you reserve two tickets or three? Maybe the Captain on board was more understanding to allow your daughter sitting on your knees. This is not about money or business. This is because in Italy we have a maximum occupancy per room then we have rooms with double occupancy, like the one you booked and rooms for more guests. This is what we explaind you upon check in and you were agree to had a third bed on your room which actually becames uncomfortable because the reduced space. So literally you are complaining about your own mistake. If we had properly be informed that you were travelling with other two people we could have found a different solution before getting completelly sold out. About the noise from the laundry I am really surprised to hear that you have been bothered by it since the laundy is located on the basement of the Hotel and your room was on the last floor. If so we should have problems with all hotel guests. I have really no words for the other points you mentioned like the request at the DJ on the roof top. Do you really think that a luxury hotel can turn to an holiday park with dance for group-style Latin American? We will find inspiration from a few pages of the book of "Belmond" for it. We take good care of our guests but actually we would have liked to had a discussion with you while you were here and not having your thanks for everything upon check out and than reading this bogus review. Treat the other with respect and sincerity and they will return the favor a thousand fold!
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
+1
Gorgeous hotel in a great location for an amazing view. The hotel is located next to a few shops & restaurants (quick, steep walk to Da Vincenzo - make a dinner reservation, excellent food!) and the hotel has a very convenient shuttle service that runs back and forth to the town center & is a quick 5-10 minute drive. The furnishings and ambiance were superb. We had a “prestige” room and besides the amazing oceanfront view, the room decor was luxurious and very comfortable. The staff came each day to clean & did a turn down service each night. We had dinner at The Gold Champagne Bar & it was wonderful. Their daily breakfast was plentiful, the cappuccino was perfection and the waitstaff was attentive and friendly. Lunch by the pool was also very good. The concierge was very helpful and arranged our arrival & departure car service. All of the staff was so helpful & friendly. I would highly recommend!…
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Date of stay: June 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
1 Helpful vote
Helpful
My husband and I stayed here the week of Fourth of July for our honeymoon (6 nights). From the very first moment we walked in and throughout our entire stay, everything was exceptional (service, food, cleanliness, concierge). We have never been to Positano and had not planned out much on our itinerary ahead of arriving. The concierge helped us make dinner reservations at top spots every night, book us a trip to Pompeii, arrange various boat tickets, and the shuttle even picked us up a few times off hours. Breakfast food and service was also incredible. We also had an incredible cooking class experience with the Michelin Star Chef here, Savio Perna. I highly recommend the HVF to anyone looking to have a fabulous time in Positano. We didn’t have a single thing to complain about the entire time we stayed and really enjoyed everything about this wonderful hotel. There are also a number of restaurants within walking distance and the stairs to get to the city are nearby along with their shuttle service in the morning and night.…
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Date of stay: July 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews.
2 Helpful votes
Helpful
Response from Max Moscatiello, Other at HVF Villa Franca Positano
Responded 11 Jul 2022
Dear 572serac, thank you so much for your kind words and for your overall positive report. We are really glad you spent wonderful time with us especially for a lovely occasion like your Honeymoon. We are also grateful for your feedback about our food and beverage outlets, we consider it like the best reward given after many efforts by our Chef and his talented crew. We hope your travel plans will bring you back in Positano and Villa Franca Hotel may still be lucky having you as valued guests. Warmest regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
PRICE RANGE
US$808 - US$2,402 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
franca hotel positano
FORMERLY KNOWN AS
Hotel Villa Franca
LOCATION
ItalyCampaniaProvince of SalernoAmalfi CoastPositano
NUMBER OF ROOMS
44
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Frequently Asked Questions about HVF Villa Franca Positano
Which popular attractions are close to HVF Villa Franca Positano?
Nearby attractions include Absolute Positano (0.2 km), Nana' Positano (0.08 km), and Art & Craft Gallery (0.2 km).
What are some of the property amenities at HVF Villa Franca Positano?
Some of the more popular amenities offered include a rooftop bar, free wifi, and free breakfast.
Which room amenities are available at HVF Villa Franca Positano?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at HVF Villa Franca Positano?
Guests can enjoy a rooftop bar, free breakfast, and an on-site restaurant during their stay.
Is parking available at HVF Villa Franca Positano?
Yes, paid private parking nearby is available to guests.
What are some restaurants close to HVF Villa Franca Positano?
Conveniently located restaurants include La Scalinatella, Il Tridente, and Casa e Bottega.
Are there opportunities to exercise at HVF Villa Franca Positano?
Yes, guests have access to a pool, a fitness centre, and a sauna during their stay.
Does HVF Villa Franca Positano have an airport shuttle?
Yes, HVF Villa Franca Positano offers an airport shuttle for guests. We recommend calling ahead to confirm details.
Does HVF Villa Franca Positano have airport transportation?
Yes, HVF Villa Franca Positano offers airport transportation for guests. We recommend calling ahead to confirm details.
Is HVF Villa Franca Positano located near the city centre?
Yes, it is 0.02 km away from the centre of Positano.
Are any cleaning services offered at HVF Villa Franca Positano?
Yes, dry cleaning and laundry service are offered to guests.