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HVF Villa Franca Positano

Via Pasitea 318, 84017, Positano Italy
COVID-19 update: See the added health and safety measures this property is taking.Read more
Lowest prices for your stay
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Free cancellation until 13/10/21
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Prices are the average nightly price provided by our partners and may not include all taxes and fees. Taxes and fees that are shown are estimates only. Please see our partners for more details.
Traveller (799)
Panoramas (22)
Room & Suite (391)
What is Travellers’ Choice?
Tripadvisor gives a Travellers’ Choice award to accommodations, attractions and restaurants that consistently earn great reviews from travellers and are ranked within the top 10% of properties on Tripadvisor.
Travel safe during COVID-19
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What you can expect during your stay
  • All linens sanitised in high-temperature wash
  • Face masks required for guests in public areas
  • Face masks required for staff in public areas
  • Hand sanitiser available to guests & staff
  • Regularly sanitised high-traffic areas
  • Staff required to regularly wash hands
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Updated 01/04/21 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.
Updated 01/04/21 Safety precautions are provided by the property and are not checked by Tripadvisor for accuracy.


#25 of 38 hotels in Positano
Travellers' Choice
Perfectly situated on a hill between the craggy cliff tops and the glinting Mediterranean Sea, Hotel Villa Franca is romantic Italy at its most ravishing. With the picturesque cobbled piazzas of Positano and two blissful beaches just steps away, this stylish hilltop retreat offers the chance to check out from reality and absorb the glamor and gorgeousness of the ever-enchanting Amalfi Coast. A cool calm envelops this Italian idyll where bewitching coastal beauty dominates the window views and pines and citrus scent the air.
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Property amenities
Paid private parking nearby
Free High Speed Internet (WiFi)
Fitness Centre with Gym / Workout Room
Free breakfast
Airport transportation
Pool / beach towels
Rooftop pool
Pool with view
Adult pool
Outdoor pool
Yoga classes
Personal trainer
Bar / lounge
Breakfast buffet
Breakfast in the room
Complimentary welcome drink
Outdoor dining area
Snack bar
Special diet menus
Poolside bar
Rooftop bar
Bicycle tours
Walking tours
Shuttle bus service
Car hire
Facial treatments
Foot massage
Full body massage
Steam room
Waxing services
Rooftop terrace
24-hour security
Baggage storage
Currency exchange
Non-smoking hotel
Sun loungers / beach chairs
Sun terrace
Sun umbrellas
First aid kit
24-hour front desk
Private check-in / check-out
Dry cleaning
Laundry service
Ironing service
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Room features
Allergy-free room
Soundproof rooms
Air conditioning
Coffee / tea maker
Flatscreen TV
Bath / shower
Air purifier
Private balcony
Room service
VIP room facilities
Wardrobe / wardrobe
Bottled water
Clothes rack
Tile / marble floor
Wake-up service / alarm clock
iPod docking station
Complimentary toiletries
Hair dryer
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Room types
Ocean view
Landmark view
Non-smoking rooms
Good to know
Mountain View
Marina View
Languages Spoken
English, French, Russian, Spanish and 3 more
972Reviews29Q+A100Room tips
Traveller rating
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Popular mentions
ExploringtheWorldNow wrote a review 4 Sep
New York City, New York70 contributions30 helpful votes
Stunning views overlooking Positano. Highly recommend room 446. The staff from front desk to housekeeping to waiters were all very friendly. Although the interior decor is not my favorite, the rooftop pool is outstanding and offers panoramic views of Positano. The breakfast was something to look for with rich cuisines and endless options. Thank you!
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Date of stay: August 2021
Sleep Quality
Response from Laurent Servetti, General Manager at HVF Villa Franca Positano
Responded 2 weeks ago
Dear ExoploringThe World Now, We would like to thank you for choosing to stay at Villa Franca Positano and sharing your experience on Trip advisor. The feedback provided greatly assists us in continuously improving and monitoring the services offered to our guests. We greatly value praise and constructive comments, as it is through the feedback of our guests that we find ways to continually enhance our services. Let us take this opportunity to thank you again for your custom. We remain at your disposal and look forward to welcoming you back in the future, may your travels bring you back to the Amalfi Coast and Positano. Best regards. Laurent Servetti Hotel Manager
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mackattack06 wrote a review Aug 2021
4 contributions
POSITIVES: we were greeted with lemonade and a really tasty pound cake upon arrival. Our driver from Naples to the hotel was fantastic. The view from the lobby and pool were incredible. The food was expensive but very tasty. LOCATION: Be prepared for a ton of steps. To get from town to the hotel, 578 steps. To get from town to the beach, approx 370 steps. If you request a taxi, they will charge 30€ one way and enlist a driver. SERVICE: at every other hotel we stayed at this trip, we had someone from the hotel assist us with transportation of our luggage. Villa Franca did not assist with luggage, instead they made us hire a third party who charged us 10€ per luggage piece. We felt very rushed and unwelcome at checkout. VIEWS: Our view had 0 view. We requested a room with a view and received a tiny sliver of ocean. It was very underwhelming. POOL: the pool was always packed and we were never able to secure a normal chair. The views from the pool were amazing. RECOMMENDATION: I would recommend spending the extra money to stay at Le Sirenuse.
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Date of stay: August 2021Trip type: Travelled with friends
Response from Laurent Servetti, General Manager at HVF Villa Franca Positano
Responded 12 Aug 2021
Dear Macattck06, First and foremost, let us thank you for taking the time on the trouble to share your experience with us. We are sorry to read that you are not fully satisfied with your stay at Villa Franca. Regarding the location, we indicate it very clearly on our website and have a complimentary shuttle service at scheduled times. The schedule was handed in on arrival. We do not fix taxi fees. You are correct that there is room for improvement for the welcome at the port and this is surely food for thought for the future. Luggage Porters down at the pier is the sole porterage company authorized in Positano. I appreciate that it is surely not the most convenient option for the comfort of everyone visiting Positano. Additionally, they decide the fee per piece and demand cash payment as well. I would appreciate knowing the room number you were assigned and the date of arrival so that I can see the room type you reserved. Requesting a sea view room does not mean we can assign you one. We do it with immense pleasure every time we have the possibility. Unfortunately, in high season, it is not always possible. We are sorry to read that you would surely stay closer to the center in the future and hope to have the pleasure to welcome you back may your travels bring you back to Positano. Yours sincerely Laurent Servetti
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Kahea K wrote a review Jul 2021
1 contribution1 helpful vote
We thank you so much for all that you have done for us. We loved visiting Positano but mostly having a beautiful hotel to stay at. All the staff has been amazing and we are truly grateful at your kindness during our stay. Everyone has been so welcoming to us and we felt a bit like home. You truly made our first vacation here a memorable experience. We will definitely come back. Thank you very much and we will see you again soon. Ciao!! Aloha! 🙏🏽❤️ Kahea and Htet
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Date of stay: July 2021
Sleep Quality
1 Helpful vote
Response from Laurent Servetti, General Manager at HVF Villa Franca Positano
Responded 4 Jul 2021
Dear Htet and Kahea, It was a pleasure to welcome you to Villa Franca on the occasion of your birthday. Your comments have been passed on to the team members. All comments and reviews are for us the best tool to monitor and improve our performance and service. As mentioned on departure, we look forward to welcoming you back next year for both birthdays!! We wish you to make the most of your vacation in Italy before flying back to LA. Take care. Laurent Servetti and the entire team
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Robert R wrote a review Oct 2020
New York City, New York86 contributions43 helpful votes
The hotel is high up overlooking Sorrento and the views from the rooftop pool and bar are incredible - though if it's windy there are no umbrellas for shade. From the moment we arrived the staff were efficient and friendly, the food incredible though perhaps a little overpriced, rooms elegant, balconies cute, decor modern and stylish. They even offered to send their shuttle bus to collect us "out of hours". We also booked a massage in their small spa area and they surprised us with prosecco and cake for my wife's birthday! Wonderful hotel and staff.
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Date of stay: October 2020
1 Helpful vote
marksA1311OT wrote a review Sep 2020
Amsterdam, The Netherlands7 contributions
The views in this hotel are amazing (one of the reasons you to go Positano ofcourse), but the service is absolutely impeccable. Defintely on par with the service you would expect, but even more personal. Cannot recommend this hotel enough. A special shout-out to Guiseppe of the Gold Champagne bar, who has a nose for a good champagne and can create amazing parings for you. Additionally, the cooking class that is offered is definitely recommendable; you will learn how to create a couple of classic local dishes by the executive chef of the Li Galli Restaurant!
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Date of stay: September 2020
US$535 - US$1,585 (Based on Average Rates for a Standard Room)
franca hotel positano
Hotel Villa Franca
ItalyCampaniaProvince of SalernoAmalfi CoastPositano
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Frequently Asked Questions about HVF Villa Franca Positano
Which popular attractions are close to HVF Villa Franca Positano?
Nearby attractions include Nana' Positano (0.08 km), Absolute Positano (0.2 km), and Artigianato Rallo (0.3 km).
What are some of the property amenities at HVF Villa Franca Positano?
Some of the more popular amenities offered include a rooftop bar, free wifi, and free breakfast.
Which room amenities are available at HVF Villa Franca Positano?
Top room amenities include a minibar, air conditioning, and a flat screen TV.
What food & drink options are available at HVF Villa Franca Positano?
Guests can enjoy a rooftop bar, free breakfast, and an on-site restaurant during their stay.
Is parking available at HVF Villa Franca Positano?
Yes, paid private parking nearby is available to guests.
What are some restaurants close to HVF Villa Franca Positano?
Conveniently located restaurants include Ristorante Mirage, Il Tridente, and Latteria.
Are there opportunities to exercise at HVF Villa Franca Positano?
Yes, guests have access to a pool, a fitness centre, and a sauna during their stay.
Does HVF Villa Franca Positano have an airport shuttle?
Yes, HVF Villa Franca Positano offers an airport shuttle for guests. We recommend calling ahead to confirm details.
Is HVF Villa Franca Positano located near the city centre?
Yes, it is 0.02 km away from the centre of Positano.
Are any cleaning services offered at HVF Villa Franca Positano?
Yes, dry cleaning and laundry service are offered to guests.
Which languages are spoken by the staff at HVF Villa Franca Positano?
The staff speaks multiple languages, including English, Spanish, French, German, Italian, Russian, and Ukrainian.