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Fact Sheet


TripAdvisor® is the world's largest travel site*, enabling travellers to plan and book the perfect trip. TripAdvisor offers advice from millions of travellers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 350 million unique monthly visitors**, and 320 million reviews and opinions covering more than 6.2 million accommodations, restaurants, and attractions. The sites operate in 48 markets worldwide.  

TripAdvisor, Inc. (NASDAQ: TRIP), through its subsidiaries, manages and operates websites under 23 other travel media brands: AirfareWatchdog, BookingBuddy, CruiseCritic, EveryTrail, Family Vacation Critic, FlipKey, The Fork (including lafourchette, eltenedor, IENS, BestTables and Dimmi), GateGuru, Holiday Lettings, Holiday Watchdog, Independent Traveler, Jetsetter, Niumba, Onetime, Oyster, SeatGuru, SmarterTravel, Tingo, Travel Pod, Tripbod, VacationHomeRentals, Viator, and VirtualTourist.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, November 2015

**Source: TripAdvisor log files, average monthly unique users, Q3 2015

TripAdvisor Content:

320 million reviews and opinions from travellers around the world.

More than 6.2 million businesses and properties in 128,000+ destinations, including:

           997,000+ hotels, B&Bs, and specialty lodging

           770,000+ vacation rentals

           3.8 million restaurants

           626,000+ attractions

More than 53 million candid traveller photos.

200 new contributions are posted every minute.

96 million marketable members worldwide.

On average, nearly 2,600 new topics are posted every day to the TripAdvisor forums.

More than 85 percent of questions posted to TripAdvisor's English-speaking forums are replied to by other travellers within 24 hours.

TripAdvisor Mobile:

Users have downloaded TripAdvisor apps more than 290 million times.

Nearly 50% of users visited TripAdvisor via tablet and phone, and the company continues to see industry uptick and engagement on mobile devices.

TripAdvisor is constantly pushing the limits of mobile innovation to help travellers plan and have the perfect trip with features such as its "Near Me Now," "Offline Feature," and neighborhoods offerings: 

Near Me Now Find nearby restaurants, attractions and hotels on the go. Once a traveller has selected a point of interest, TripAdvisor's "Point Me There" compass within the Near Me Now feature will guide them to their destination using the phone's GPS.

Offline Feature Allows travellers to download TripAdvisor reviews, photos and city maps before they go and then access this information on their trip when no data connection is available, helping them avoid costly roaming charges.

Neighborhoods  Allows TripAdvisor users to discover and explore neighborhoods within popular tourist destinations around the world, making it easier to find restaurants, attractions and accommodations that are perfect for their trip. The feature offers curated content including neighborhood descriptions, photos and maps, along with traveller reviews and opinions on the top places to eat, play and stay within these sections of the city.

Our apps are highly acclaimed on all major mobile platforms including iOS, Android, and iPad/tablet.

TripAdvisor History:

TripAdvisor was founded in February 2000 and operates sites in 48 markets and in 28 languages including sites in the U.S., the U.K., France, Italy, Germany, Spain, Ireland, India, Japan, Brazil, Sweden, The Netherlands, Canada, China, Denmark, Turkey, Mexico, Norway, Poland, Australia, Singapore, Korea, Thailand, Russia, Greece, Indonesia, Argentina, Taiwan, Malaysia, Egypt, Venezuela, Peru, Chile, Colombia, South Africa, Philippines, New Zealand, Austria, Vietnam, Israel, Finland,  Hungary, Czech Republic, Slovakia, Serbia, Belgium, Switzerland and Hong Kong.

TripAdvisor, Inc. employs more than 3,000 people as of
 February 2016.


TripAdvisor Facts:

TripAdvisor provides easy access worldwide to leading online travel agencies including Expedia, Orbitz, Travelocity, hotels.com, Priceline, Booking.com, and more.

TripAdvisor, Inc. offers travel suppliers effective graphical advertising and cost-per-click marketing platforms.



TripAdvisor Key Features:

Instant Booking – This platform allows users to conveniently make a hotel booking through TripAdvisor booking partners without leaving the TripAdvisor site. Instant booking is now fully rolled out to all of TripAdvisor's English-language countries and major European markets with plans for a full global roll out by Q2.

“Just for You” Personalization – The Just for You feature provides more personalized hotel recommendations to TripAdvisor users based on their individual preferences and travel research on the site.

Hotel Price Comparison –This feature allows users to see real-time hotel room prices and availability from our booking partners, all on one page.

Candid Traveller Photos – With more than 53 million on the site, traveller photos give a “behind-the-scenes” view of hotels, restaurants, and attractions around the world.

Forums – Enables members to ask for and share their opinions, advice, and experiences in interactive discussions with the community. Many of the forums feature “Destination Experts,” regular contributors who are passionate and knowledgeable about the destinations they represent. 

Tours Feature – When travellers visit attractions on TripAdvisor—such as the Eiffel Tower or the Taj Mahal—they are presented with up to three tour options, such as small group, private or skip-the-line options, along with descriptions and prices for each. Once travellers have identified the tour that best fits their travel preferences, they may click to book their tour of choice through Viator.

TripAdvisor Flights – The TripAdvisor Flights search product is the first to offer comprehensive in-flight insights, amenities information and candid traveller photos coupled with the ability to scan for the lowest prices for airlines globally. 

Vacation Rentals – TripAdvisor Vacation Rentals offer travellers access to extensive details and images of more than 770,000 vacation rental home listings around the world, as well as traveller reviews of rental properties. Using the Vacation Rental Calculator, travellers can compare their accommodation options, allowing them to calculate the potential savings of a vacation rental home compared to the cost of a hotel in a destination based on the number in their travel group, the number of nights they’ll be staying, and whether they plan to dine in or out.

Maps – Makes finding the perfect hotel, at the right price, in exactly the right location, incredibly simple. TripAdvisor maps mash-up combines hotel popularity, price and availability with a dynamic mapping tool.

TripWatch – Offers customized e-mail alerts on the specific hotels, attractions and destinations requested by the traveller, in the first personalized, time-sensitive e-mail newsletter for trip planners.



Management Team


  • Stephen Kaufer, chief executive officer and founder
  • Ernst Teunissen, chief financial officer
  • Barbara Messing, chief marketing officer
  • Seth Kalvert, senior vice president, general counsel and secretary
  • Lily Cheng, president, APAC
  • Beth Grous, chief people officer
  • Dermot Halpin, president, vacation rentals
  • Robin Ingle, senior vice president, advertising sales
  • Bertrand Jelensperger, CEO, lafourchette
  • David Krauter, president, SmarterTravel & Independent Traveler
  • Adam Medros, senior vice president, global product
  • Bryan Saltzburg, general manager, new initiatives
  • Barrie Seidenberg, CEO, Viator
  • Nick Shanny, senior vice president, core engineering


Asia Pacific Headquarters

8 Cross Street, #26-01 PWC Building, Singapore 048424




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