We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.
We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
The latest reviews. The lowest prices. The perfect place to shop for hotels.

The Beach Plum

Certificate of Excellence
$$ - $$$
Map updates are paused. Zoom in to see updated info.
Reset zoom
Updating Map...
Get directions
17 Ocean Blvd, North Hampton, NH 03862-2325
+1 603-964-7451
12:00 - 20:00
Closed now
See all hours
Sun - Sat 12:00 - 20:00
More Info
Add Photo Write a Review

262 Reviews from our TripAdvisor Community

Traveller rating
Traveller type
Time of year
Showing 261: English reviews
Level Contributor
18 reviews
16 restaurant reviews
common_n_restaurant_reviews_1bd8 21 helpful votes
Reviewed 2 days ago NEW

My husband and I always look for a good Lobster Roll, and when we were in Portsmouth, NH, just last week we found the best we've ever had!!! Found it here at N. Hampton Beach. The IPA beer, Shipwreck was also very good. As was the ice cream. We wanted to go back and get another Roll for dinner, but... More 

Thank Marilyn S
2 reviews
Reviewed 2 weeks ago via mobile

Terrible customer service, no one told us the soft serve machine didn't work or where the line was to order from one window. Employees working were so slow and were not wearing gloves. Unreal.

Thank Alexa J
Level Contributor
8 reviews
8 restaurant reviews
Reviewed 3 weeks ago via mobile

In the earlier part of the 2000's this was my second home away from home. Good food and friendly staff make for a pleasant​visit. A little pricey but not terribly bad.

Thank Joseph E
Fort Lauderdale, FL
Level Contributor
120 reviews
78 restaurant reviews
common_n_restaurant_reviews_1bd8 24 helpful votes
Reviewed 4 weeks ago

When we drove north from the Boston airport toward Maine, we followed a blizzard that had knocked out power in many areas. A couple of surf shop owners recommend the Beach Plum and assured us it would be open. The outdoor tables were a foot deep in snow, but it was toasty warm at the indoor picnic-style tables. Although lobster... More 

Thank PDPR
Rye Beach, New Hampshire
Level Contributor
28 reviews
21 restaurant reviews
common_n_restaurant_reviews_1bd8 3 helpful votes
Reviewed 23 November 2016

New Hampshire classic ice cream on the beach in north Hampton....lots of selection and great beach location

Thank mdinola
Level Contributor
29 reviews
18 restaurant reviews
common_n_restaurant_reviews_1bd8 9 helpful votes
Reviewed 25 October 2016

Since my husband and I had heard so much about the lobster rolls at Beach Plum, we had dinner there one night. The medium lobster roll was filled with lobster at a competitive price. There was a special that if you spent a certain ampunt you got a pint of your choice of their ice cream. The ice cream was... More 

Thank WandLC
Anchorage, Alaska
Level Contributor
169 reviews
81 restaurant reviews
common_n_restaurant_reviews_1bd8 106 helpful votes
Reviewed 13 October 2016

OK ... so we've been traveling around the Canadian maritimes and northeast U.S. But we hadn't yet had a lobster roll. Where is the best, we asked. The Beach Plum we were told. Heck I don't know if it's the best because I've only had one. But this one was superb! Did I say superb ... I mean SUPERB !!... More 

1 Thank AK_Steve_AK
Exeter, New Hampshire
Level Contributor
29 reviews
23 restaurant reviews
common_n_restaurant_reviews_1bd8 3 helpful votes
Reviewed 6 October 2016

Went here for a bite to eat . The food is way over priced ,small portions and lousy service. The menu is different than the other beach plum restaurants. I was overcharged for a small lobster roll. The staff argued about it instead of resolving the issue. Paid near 30 dollars for a small hot dog roll of lobster meat!... More 

Thank LoganRyan1986
Brimfield, Massachusetts
Level Contributor
10 reviews
9 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
Reviewed 29 September 2016

There lobster rolls are amazing! Best around. We have stopped at many other places and this place can't be beat!

Thank Melissa O
Level Contributor
39 reviews
25 restaurant reviews
common_n_restaurant_reviews_1bd8 11 helpful votes
Reviewed 29 September 2016

A friend told me about The Plum, as it's called and I thought "yeah, right. Just another place." And then we tried it. The Plum is not grandiose. It's not pretentious. It's seafood, New England style on the side of the road. Next to the ocean. And it's good. The lobstah roll is stuff to dream of. Simply huge. Full... More 

2 Thank Jim H

Travellers who viewed The Beach Plum also viewed


Been to The Beach Plum? Share your experiences!

Write a Review Add Photos & Videos

Is This Your TripAdvisor Listing?

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Claim Your Listing
Improve this listing

Restaurant Details

Rating summary
  • Food
    4.5 of 5 bubbles
    4 of 5 bubbles
  • Value
    4 of 5 bubbles
    4 of 5 bubbles
Average prices
US$7 - US$20
Seafood, Fast food
Lunch, Dinner
Restaurant features
Parking Available, Street Parking, Free Off-Street Parking, Wheelchair Accessible, Accepts American Express, Accepts Mastercard, Accepts Visa, Accepts Discover, Takeout, Outdoor Seating, Seating
Good for
View, Kids, Child-friendly, Local cuisine
Open Hours
12:00 - 20:00
12:00 - 20:00
12:00 - 20:00
12:00 - 20:00
12:00 - 20:00
12:00 - 20:00
12:00 - 20:00
Location and Contact Information
  • Address: 17 Ocean Blvd, North Hampton, NH 03862-2325
  • Location: United States  >  New Hampshire (NH)  >  North Hampton
  • Phone Number: +1 603-964-7451
Award winning lobster rolls & 78 ice creams and frozen yogurts bring customers here from miles away! We also offer foot long hot dogs with your favorite toppings, overstuffed jumbo rolls & wraps, delicious salads, our famous award winning chunky lobster bisque and lobster seafood chowder. Clam chowder, fish chowder and other chowders and soups also compliment our lobster rolls and other entrees. Dine outside at shaded picnic tables across from the beach or order take-out to eat on the seawall or sandy beach. Our lobster rolls feature 3 sizes: 6oz, 8oz or a bulging overstuffed 10oz roll. Or try foot long lobster rolls weighing in at 12oz, 16oz or a whopping 20oz. Our lobster rolls have been honored as New England's best by NECN, Best in NH 8 years, Best of Taste 6 years and Best of The Hampton Beach Seafood Festival 8 times! Looking for great fried seafood? Travel just 10 minutes to our Portsmouth location at 2800 Lafayette Rd for award winning fried clams & other fried seafoods!

Questions & Answers

Questions? Get answers from The Beach Plum staff and past visitors.
Posting guidelines
Typical questions asked:
  • Do you have gluten-free options?
  • Is there a dress code?
  • Do you allow dogs on the outdoor patio?