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181 3rd St, Inside the W Hotel, San Francisco, CA 94103-3107
+1 415-817-7836
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  • Excellent42%
  • Very good32%
  • Average20%
  • Poor5%
  • Terrible1%
Travellers talk about
“brunch” (11 reviews)
Closed Now
American, Gluten Free Options, Vegetarian Friendly
$$ - $$$
181 3rd St, Inside the W Hotel, San Francisco, CA 94103-3107
All Details
Write a ReviewReviews (193)
Traveller rating
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1 - 10 of 184 reviews

Reviewed 19 April 2018 via mobile

Can’t comment on usual business but this was a very popular place during the recent RSA conference. Very loud place- lots of seating upstairs to get out of the main bar area and find a quieter spot.

Thank D P
Reviewed 6 March 2018

TRACE A rather elegant dining room is adjacent to a lively bar area. Have a drink in the bar near the fire if you arrive early and enjoy the ambiance. Most of the dining tables were empty at 6:30 PM on a Saturday, but gradually...More

Thank ConventionLady
Reviewed 3 March 2018

The food here is very nice but quite expensive. You won't get a great view here but the food is very nice and the service is good.

Thank Ali E
Reviewed 2 February 2018

Since it was “Restaurant Week,” which actually lasts about ten days, in San Francisco, we decided to “get out of our usual restaurant rut” to try Trace, which is the restaurant attached to the W Hotel (although we didn’t know it was a “hotel restaurant”...More

Thank RWalker415
Reviewed 31 January 2018 via mobile

We booked a table here for a business meeting. Place looks super-contemporary in style and my meal, a special chicken salad... crispy and tasty! Try it!

Thank Marco_Coppa1976
Reviewed 29 December 2017

Tasty food, good service, but ambitiously priced. We enjoyed the avocado toast and smoked salmon bagel for breakfast.

Thank KayDenmark
Reviewed 4 December 2017

Most of my experiences with the W San Francisco revolve around hip parties and late night cocktails, little did I realize that Trace in the W San Francisco is home to an accomplished team of restaurant professionals, who really know their stuff! If you are...More

Thank diningaround
Reviewed 9 October 2017

Trendy place with a wonderful menu and great service. We were a large group and felt like the serving staff was catering just to us. great wine list and neat specialty drinks and beer selection.

Thank beachseeker14
Reviewed 9 October 2017 via mobile

We stayed at the W and had the pleasure of having daily breakfast here and one dinner. Let me say that the service is excellent!! The breakfast is spectacular. I had the simple eggs avocado, toast, jam and it was heaven. They’re so courteous they...More

Thank tatiarteaga
Reviewed 7 October 2017

Trace restaurant located in the W Hotel on 3rd St in downtown San Francisco is a very good restaurant in its own right not to mention for a hotel. We had excellent hamburgers for lunch that compare to the best in the City. The menu...More

Thank ALHMartinez_CA
South of Market (SoMa), has an urban and sophisticated
vibe, but you're more likely to find big nightclubs
and lots of industrial loft residences than you are to
find boutique shopping. Although it’s the epicenter
for tech startups in the city, visitors will be able
to do more than just business - museums, top quality
restaurants, and the San Francisco Giants now call
this neighbourhood home. Most of its freeway-sized
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Ask a question
Questions & Answers
24 November 2017|
AnswerShow all 2 answers
Response from ALHMartinez_CA | Reviewed this property |
Casual - jeans and tennis shoes are fine - lot's of tech workers eat there.
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Restaurant Details

Rating summary
  • Food
  • Value
Average prices
US$21 - US$40
Breakfast, Lunch, Dinner, Brunch, After-hours
Restaurant features
Reservations, Seating, Waitstaff, Wheelchair Accessible, Serves Alcohol, Full Bar, Valet Parking, Free Wifi
Dining Style
Casual Elegant
Good for
Groups, Romantic, Business meetings, Special Occasion Dining, Bar Scene
Open Hours
6:00 AM - 10:00 PM
6:00 AM - 10:00 PM
6:00 AM - 10:00 PM
6:00 AM - 10:00 PM
6:00 AM - 11:00 PM
6:00 AM - 11:00 PM
Location and Contact Information
  • Address: 181 3rd St, Inside the W Hotel, San Francisco, CA 94103-3107 (Formerly XYZ)
    (Howard Street)
  • Public Transportation: Two blocks from Montgomery Muni and Bart Station.
  • Location: United States  >  California (CA)  >  San Francisco>  > SoMa
  • Neighbourhood: SoMa
  • Phone Number: +1 415-817-7836
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