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The Counter

7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
+1 212-997-6801
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  • Excellent49%
  • Very good39%
  • Average8%
  • Poor3%
  • Terrible1%
Travellers talk about
“burger” (483 reviews)
“fries” (128 reviews)
“beef” (20 reviews)
Open Now
11:00 - 23:00All hours
American, Vegetarian Friendly, Vegan Options, Gluten Free Options
$$ - $$$
7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
All Details
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Reviews (1,188)
Traveller rating
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Time of year

1 - 10 of 673 reviews

Reviewed 4 days ago

We had a meal here as we wanted to sample some USA burger. The place was very busy so we were lucky to get a seat quickly, but the staff were friendly and helpful explaining the process to build your own burger. Once you're finished...More

Thank TheHonestJoker
Reviewed 1 week ago via mobile

Had dinner here - the service was great and the burgers are mahvelous!!! Plan on a return trip when we get back to NYC.

Thank Cheri V
Reviewed 2 weeks ago

If you are in Times Square area, I recommend looking for this place "The Counter" to create your own burger. Best burger, tasty variety of fries.

Thank TiberiuDL
Reviewed 2 weeks ago

No side dishes for a 12.50 burger- really? Close to times square as a positive.. staff was ok.. everybody orders water due to high prices.. i had a mozzarella and tomato sandwich and my wife had a veggie burger.. both ok and were without any...More

Thank 2010Timmy
Reviewed 3 weeks ago

We went to this rather frenetic spot off Times Square for an early dinner. Although busy we were seated immediately. After explaining the menu, our waiter took our order. Our table was unstable so we were moved to another. When a big crowd entered we...More

Thank drphil2
Reviewed 3 weeks ago via mobile

There is so much choice when dining in New York...We just took a chance on this one. And we were not disappointed! Proper American grub! The place has a great atmosphere with affordable prices! They allow you to 'create your own' burgers which is a...More

Thank alextownend
Reviewed 3 weeks ago via mobile

Milkshakes were great. Burgers were good. (I liked mine, but it wasn't the best I have had. Kids weren't impressed.) Sweet potato fries had a strange aftertaste, but the onion straws were spot-on. Service was really slow.

Thank Mithena
Reviewed 4 weeks ago

Great location in Times Square for a quick bite to eat. Of course, the burger and fries were served as ordered. Service was quick and friendly. Very busy, this restaurant is as fast-paced as Times Square. Our server was fast and the burger was "made...More

Thank RikiUSA
Reviewed 4 weeks ago

After a disappointing trip to Shake Shack, we were so happy to find The Counter! Deciding the toppings for your burger makes it a unique experience every time. They even offer a veggie burger that is tasty (but can fall apart easily). The fries are...More

Thank Darryl P
Reviewed 4 weeks ago

very greasy food horrible service. Would not waste time or money for this burger joint. There are better options nearby.

Thank viaggiaresempre73
This is the iconic New York that so many visitors
imagine before they visit—spectacular skyscrapers like
the Chrysler Building and Empire State Building,
iconic public buildings like Grand Central Terminal
and the New York Public Library, and the non-stop
hustle and bustle of the city streets. Fifth Avenue is
a shopper's heaven where you can find every kind of
store imaginable, with fashion brands ranging from the
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Questions & Answers
30 December 2016|
AnswerShow all 4 answers
Response from Thetraveler91 | Reviewed this property |
We didn't need to, this place is really casual by the pictures I was a little fooled and thought it was a bit nicer. But it was easy quick sit down and go kind of place!
6 August 2016|
Response from pzimmer | Reviewed this property |
Hi. Sorry. No photos. Regards.
3 January 2015|
AnswerShow all 3 answers
Response from LindaAZ2 | Reviewed this property |
We ate there around midnight after seeing a play and people watching so the crowds were down. (We also did a bit of late shopping at H&M and Sephora.) My friends loved their build your own burgers and shakes. Another friend... More
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Restaurant Details

Rating summary
  • Food
  • Value
Lunch, Dinner, After-hours
Restaurant features
Takeout, Reservations, Seating, Waitstaff, Television, Highchairs Available, Wheelchair Accessible, Serves Alcohol, Full Bar
Good for
Child-friendly, Kids, Local cuisine
Open Hours
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
11:00 - 23:00
Location and Contact Information
  • Address: 7 Times Sq, 41st & Broadway, New York City, NY 10036-6524
  • Location: United States  >  New York (NY)  >  New York City>  > Midtown
  • Neighbourhood: Midtown
  • Phone Number: +1 212-997-6801
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