I think the starting point would be to work out where they have to be for the matches and book rooms now - getting a place with 40 vacancies might already be a bit of a mission!
Then you can think about how to fill in the days in between. How are your guests travelling? Chartering a coach? Convoy of 4 minicoaches (no special licence needed to do it this way)?
I'm sure you'll get a certain amount of assistance here, but break things down. Post questions about specific areas your people will be staying, in separate threads (and, of course, watch what people are already saying about those places). Getting a good guide book would also be illuminating - particularly one that focuses on the "what to do/see" more than where to stay/eat.