Escaped for a short break in June (lockdown), and BA really do seem to have pulled their socks up and realised that they do need to compete for passengers by improving their services.
There was noticeable welcome at Heathrow and on the aircraft both ways: albeit that the endlessly repeated "welcome back" did get a bit irritating. Clean plane, friendly and efficient staff, and early both ways.
It felt like BA of 20 years ago: can they keep it up?

The flight was not full and I had no one sitting next to me. I managed to have a nap and relax during the flight. BA also offered a snack and hand sanitizer. It was a pleasant flight

I flew with my 4-years old to London. BA is providing you with hand sanitizer and wipes. They only give you packed food and all the plane crew had a face mask.
I felt very safe while traveling with them.

Booked a flight and had to cancel after an hour.
Can we get through on the phone to speak to anyone, well I've been holding on for nearly an hour now and nothing!!
All I want is to speak to an advisor, that's not too much to ask for

Fantastic flight from Gibraltar to Heathrow. Business class seats spacious and cabin crew very friendly - best cabin crew I've had on a flight! Food very good too - absolutely delicious. Would recommend!