Disclosure: I almost always fly business class and am a bit of a snob about air travel, but I decided that for this short-haul flight I would give relatively low-cost Skymark a try. I was very happy with my choice. Everything from booking to seat selection to screening to boarding and inflight service worked very smoothly. The staff were extremely attentive and happy. The plane was a comfortable Boeing, such a nice change from the wretched regional jets prevalent on similar short-hop routes in the US and elsewhere. I was impressed by the calmly rational boarding process - first window seats, then middle seats, finally aisles - that worked efficiently. While in-flight service was expectedly limited, I was really blown away that one flight attendant stood at the head of the aisle for the entire two hour flight, entirely focused on scanning passengers to see if she could render assistance. Even on first class flights I’ve never seen such devotion to service. It’s a pity that much of Skymark’s business model could never be made to work outside Japan, reliant as it is on social norms in that country: in the US, staff would quit during the first day of training when they were told that they actually had to be nice to the customers.