This was my first time in London and the hotel made it perfect. From the small things (the Bluetooth adapter for the great Bose stereo to the selection of DVDs and Blue-Rays) to the big things (the size of the TVs and the free-standing tub), every detail was taken care of. The bed was very comfortable, the room was wonderfully modern yet cozy, and the balcony was perfect. The area is very quiet - a good thing, as long as you're not looking to be surrounded by nighlife. But there are multiple buses and Underground lines in easy walking distance. Will definitely stay again!