Whenever I visit London, I stay here most of the time and it's been close to 20 years. The location is in a very nice, quiet neighborhood and is centrally located between Belsize Park tube station and Swiss cottage - super accessible to central London. The rooms are relatively small, but are very clean. I believe each room is equipped with a small kitchenette. The only complaint, if I can call it that, are the pillows....very flat and hard. Saying that I would have no problems booking my room here again. It's a hidden gem in a very trendy location.