100% Design claims to be the largest and longest running design trade event for industry professionals in the UK. For professionals who visit other design events such as the Orgatec in Cologne or the show in Milan this is a small one, it only takes a few hours to walk through it.
Having visited 100% Design regularly since the first time in 1995 I have seen it go through changes, the latest one being the move from Earls Court to Olympia. I expected it to expand and exhibit some more contemporary design from companies and individuals. In my opinion this is not the case and the fair was disappointing this year 2016. Maybe it is because more competition from other venues during London Design Week, Tent London and Design Junction both of which have attracted exhibitors of the kind that used to be at 100% Design, or perhaps it can not cope with Olympia which requires design approach different from Earls Court. Anyway, as one part of many at London Design Week !00% Design was OK but as stand-alone event it can do with some improvement. Hopefully this will be seen next year. I will be there - because visiting 100% Design still makes a great excuse for jumping on a plain and spending a few good days in London :-)
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