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“Could do with some improvement.”
Review of 100% Design

100% Design
Ranked #219 of 793 Shopping in London
Attraction details
Reviewed 15 October 2016

100% Design claims to be the largest and longest running design trade event for industry professionals in the UK. For professionals who visit other design events such as the Orgatec in Cologne or the show in Milan this is a small one, it only takes a few hours to walk through it.
Having visited 100% Design regularly since the first time in 1995 I have seen it go through changes, the latest one being the move from Earls Court to Olympia. I expected it to expand and exhibit some more contemporary design from companies and individuals. In my opinion this is not the case and the fair was disappointing this year 2016. Maybe it is because more competition from other venues during London Design Week, Tent London and Design Junction both of which have attracted exhibitors of the kind that used to be at 100% Design, or perhaps it can not cope with Olympia which requires design approach different from Earls Court. Anyway, as one part of many at London Design Week !00% Design was OK but as stand-alone event it can do with some improvement. Hopefully this will be seen next year. I will be there - because visiting 100% Design still makes a great excuse for jumping on a plain and spending a few good days in London :-)

Thank sturla-mar
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
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2 - 6 of 14 reviews

Reviewed 27 September 2015

Great exhibition of a wide range of contemporary design, including a section on new designers, but in its new venue over two floors it has become too large and the flow from one section to the other is confusing, although they try with changes in carpet colours.

Thank Ian C
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 16 September 2015

nice place to visit and alot of things to see for the people who like relly very good english design

Thank Joseph R
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 7 October 2014

First time to 100%Design, enjoyed it very much.
Pavilions radiating around a DJ Set centre spot.
Eclectic selection of designers: established main stream brands and “emerging” new creative businesses.
Italians go separately as usual, do not invest in the Made in Italy Brand, but this is another story!
The event was sponsored by Turkishceramics!

Thank Luisa B
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 20 September 2014

One of the annual exhibitions held during the London Design Festival, this is a showcase of what is new in interiors. Several zones cover bathrooms and kitchens, eco design and build and workplace. As in previous years, the most interesting zones are the international pavilions and , workplace and emerging brands which showcase designers with new and innovative ideas. Two of the best stands this year where those of China, which dispayed how Chinese designers are creating new ideas with link back to their heritage and Samsung/STARON® a sheet material with exhibits of new designs commissioned from several architects and designers including baths, speakers and tables.

Thank Ian C
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC

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