The annual design fair 100% Design at Olympia has grown in size since it started a few years ago, but in doing so has lost the focus and edge. Perhaps there are now too many of these shows and many of the innovations of past years have become commonplace, especially in the world of office design.
The Chinese are still starring, with their combination of tradition and contemporary design and this year there is also a stand showing work by Slovenian designers.
There are interesting centrepieces such as 'Elements' by Max Fraser which, focuses on the detail of new and old designs, and new talent which is diverse, including digital clocks made out of old valve radios and the like. I want one! Plus wooden bicycles, some links with street art, a cool wine cooler from a car body, then a gin trolley. Yipee!
Lastly, technology is there - apparently more and more clients (of a younger generation) are asking for virtual reality experiences of projects before they commit
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.