La Fruitière is the restaurant slap-bang beside the famous Folie Douce bar/cabaret/bear-pit on the Bellevarde slopes of Val D'Isère and which is owned by the same people.
I have long had a horror of visits to the over-priced, over-crowded, over-loud Folie Douce, but then I am not the target market and somewhere deep inside I can reluctantly understand its popularity. However, if you are of similar disposition but still want to visit, I can heartily recommend lunch at La Fruitiere. The sunny terrace is shared by the bar and the restaurant but on snowy days, the interior of the restaurant - and old dairy - is bright and airy in a shabby-chic sort of way, with old milk pails made available to store the inevitable paraphernalia of skiing (Goggles, gloves, helmets, buffs....).
On my most recent visit, my husband requested to sit outside and we were first led to a table right under an enormous speaker with music pumping at a volume that made the knives and forks dance on the table. A quick word with the very efficient and busy hostess and we were moved to the table at the very far end of the terrace, a sunny spot beautifully sheltered from the wind with a perfectly good view of the Alice in Wonderland themed cabaret that was whipping up the crowd on the other side of the terrace.
The food at la Fruitière is surprisingly good, given that it could easily rest on its laurels. I had the Argentinian steak - a tender, luscious lump of meat with a sweet shallot sauce, served with a side of mashed potato mixed with reblochon cheese. I think I may have licked the plate to ensure I got every morsel of that cheese. The beef cheek stew is also tender, rich and very copious. Prices aren't cheap but you're up a very high mountain, surrounded by the most glorious scenery so they are not unreasonable, with mains between €20 - 35. There is an extensive wine list with some decent bottles around the €25 - 40 mark (again, you're up a very high mountain). The service is speedy and efficient and very friendly. A late lunch at 2pm, another bottle of wine to help dull the noise of the show next door, and an hour or so in the sun watching the crowds descend the slopes to join in the tender madness at the bar next door. Top tip - take the "eggs" down rather than attempt to ski through the post-show drunken skiers.
Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.