We visited with our 7 year old son and found the whole place rather underwhelming. By Singapore standards the entrance fee is not expensive (S$15 for adults, S$7.50 for children), but even at that price we didn't feel we received value for money.
There are exhibits spread across a number of floors, however not very much of interest to our son. In fact, I would suggest that the museum may be of more interest to serious toy collectors, and also seniors revisiting toys from their younger days (I'm not so young (!), but there was little there from my childhood in the 1970s). Personally, the selection of memorabilia relating to The Beatles was interesting, as were some 1960s James Bond cars etc., but overall we left disappointed.
Main advice would be to think twice if planning a trip for young children, as many of the exhibits would not mean anything to them, and certainly would not measure up to the toys they have today.
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