This is a growing chain of discount lodging with numerous locations, twenty in Metro Manila alone. You can spot the hotels with their gaudy Red and Yellow paint. My two experiences were Edsa Pasay and Edsa Cubao. Both were extremely popular locations and extremely busy.
Sogo is first come, first served facility, no reservations. They are sucessful because they are located in high density locations, within easy reach of transportation, and are efficient in moving people in and out of their facilities.
They have individual waiting booths. Also rent by the hour, so once you pass your 24hour daily rate, check out promptly or you will be charged.
Its a mechanical operation not very personnable but efficient. So don;t expect the service and hospitality of a owner operated facility. Various rooms with various prices, locations, and condition. My two rooms didn;t have any windows but was clean and efficient, bathroom ok. Nothing to write home about. When you leave your room you to go to the lobby you must be buzzed out by staff. (part of their security standards). Somewhat disconcerning of what would happen in a fire.
I would think with such a wide and large operation you would get a wide variety of comments. It is not a first class, luxury style hotel chain. Just basic lodging and artery clogging cheap food. My rooms were quite but once you step out of the hotel (at least at my two occasions) its noisey, congested and jammed packed.
I was fortunate that my stay was just ordinary, I can imagine others with stories to tell.
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