The hotel is on the Zillertal (Ziller valley) which is a great ski area. Not only that the mountains around are great, but the valley ends with the Hintertux glacier, which is a) a great place for skiing and b) a very good insurance if there isn't enough snow on the mountains around the valley.
The ski pass covers the entire valley + glacier and includes the bus fare.
The hotel has very nice and comfortable rooms decorated in a very elegant style. As always in the Austrian hotels, everything is VERY clean with a GREAT breakfast, and for Tiroler Hof this is especially true, with a wide selection of cereals, breads, meats and cheese, fruits and juices, plus an omelet / pancake station. Dinner is also very nice, gourmet style, if a bit too fancy for my taste. Staff is very friendly and helpful.
However, if you go mainly for skiing, the hotel is NOT within walking distance of a ski lift. This means that you either have a car, or you rely on the bus service (which is very good). The bus stops in either directions (up / down the valley) are pretty close (the one down valley is just across the street, the one up the valley to the glacier is about 200m up the road). If you go to the Rastkogelbahn lift (1 stop down the valley) the bus is a very good option, as parking around the ski lift is problematic. If you want to go to the glacier, the bus ride is about 20 min, but the bus can get VERY crowded, especially on the way back, and if you're going with kids, you're better of going by car. So there are definitely better locations if you're an avid skier.
Also the dinner was way too fancy for my taste and took very long, which is ok if you enjoy spending 2 hrs around the dinner table, but if you're like me and just want to eat something decent and be done with it, and then spend the rest of the evening doing something else, you may find the whole experience very boring. My kids got pretty restless during this whole elaborate dinner process - so they left for the kids room (which is not great, but ok) at the lower floor and we called them back to the table when the next dish was served.
Bottom line is that if you are there mainly for skiing, you have better / cheaper options, but if skiing is not your main thing and instead appreciate a sophisticated (and long) dinner, Tiroler Hof is a very good option.