I went on a hot sunny Monday from St.ives Camb and the traffic on the A47 from Peterborough to Kings Lynn was slow moving . In future I will seek an alternative route . However the beach was easily accessible and I parked on the road within 400yds of the beach. The small carpark charges are dear hence why people were parking on the road. There is a small cafe and toilets next to the carpark. The beach itself is sandy with small sized dunes to the back of the beach and when the tide is out there is a long walk to the sea ,the beach was not heavily populated . It is ideal for families because of the deep shallow sand leading to the sea. If you don't want crowds then this beach is ok.
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