Negril's inviting golden coastline beckons, with Seven Mile Beach and Negril Cliffs topping the must-see list, plus hidden slices of paradise such as Blue Hole Mineral Spring and YS Falls. There are plenty of opportunities for adventure-seekers to get an adrenaline rush, whether it be by zip-line, ATV, or cliff jumping. While travellers have their choice of all-inclusive mega resorts and see-and-be-seen restaurants, the resort destination also has a quieter side to experience in the form of jerk chicken and Jamaican patty shacks, quaint inns, simple churches, and small-group day trips that will immerse you in local culture.