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Since October 2013, the South African Tourism board has campaigned using the #MeetSouthAfrica hashtag. Search the hashtag on Instagram to see images of South Africa through the eyes of local South Africans, using well-known South African Instagram users as ambassadors.
Expanding from the original theme of using local ambassadors, the #MeetSouthAfrica campaign has also shared popular South Africa Tours blogs from popular local bloggers and tour groups. Beautiful imagery is shared all over the net of this fascinating region.