Topics include Transportation, Things to Do, Dining Scene & more!
The land that has brought the world the Bossa Nova, Pele and coffee has recently started to realise its economic potential on the world stage. Brazil has now recovered from the economic doldrums of the late 1990's to become the world's ninth largest economy.
Following the election of president Luiz Inacio Lula da Silva in 2003, the administration has established a stable economy aided by greater privatisation and deregulation. Spanning almost half of South American continent it has huge natural resources with successful industries in agriculture, mining and manufacturing. For those looking for opportunities in foreign markets, doing business in Brazil is certainly attractive.
The fact that 2/3 of Brazilians live next to or near the coast may have something to with their relatively relaxed approach to life and business. However, as with any country there are still ways and means that you need to be aware of.
A potential Brazilian partner is essentially looking for two things; someone they like and trust as well as someone who is competent in business. The most important of these is to build a strong relationship first which will then naturally lead to trust. Time must be invested in getting to know people on a personal level in order to allow for open and honest discussions in business.
One point Brazilians usually comment on is the tendency of European and American business people to 'get straight down to business'. This can be seen as offensive and even aggressive. It is good practice to indulge in small talk whether it is asking about their children or chatting about the latest news or football (soccer) results. Don't be surprised if you are asked seemingly personal questions as this is part of the getting to know you process. Reciprocate such questions and show an interest in their lives and background.
Podcast - a podcast on doing business in Brazil